Search Engine Optimization for E-Business Website ك ا ا ا ا ل ا و Prepared by: Nancy Sharaf Student ID: 401020098 Supervised by: Dr. Raed Hnanandeh A THESIS PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF Master OF Electronic-Business Faculty of Business E-Business Department Middle East University Amman-Jordan January, 2013 II III Middle East University for Graduate Studies Authorization Form I ,The Undersigned ( Nancy Shraf ), authorize the Middle East University for Graduate Studies to provide copies of my thesis to all and any university libraries and/or institutions or related parties interested in scientific researches upon their request IV Discussion Committee Decision This thesis has been discussed under the title Search Engine Optimization for E- Business Website "This is to certify that the Thesis entitled was successfully defended and approved May 24th 2010. V ACKNOWLEDGEMENTS This thesis is the product of an educational experience at MEU, various people have contributed towards its completion at different stages, either directly or indirectly, and any attempt to thank all of them is bound to fall short. To begin, I would like to express my whole hearted and sincere gratitude to Dr. Raed Hanandeh and Dr Sharef Jad for their guidance, time, and patience, for supporting me and this thesis during every stage of its development. I would like to extend my special thanks to my family and my work family, without whose encouragement and support; I wouldn’t have been here completing my degree’s final requirements. Sincerely Yours, VI DEDICATIONS To My father and mother soul My Brothers and sisters And to all my friends I dedicate this effort. Sincerely Yours, Nancy Sharaf VII Table of Contents Subject Page Authorization II Discussion Committee Decision III Acknowledgements IV Dedication V Table of contents VI List of Table VIII List of Figure VIII Abstract IX Chapter one General Framework Introduction 2 Study Problem 4 Significance of the Study 6 Objectives of the Study 7 Model and Methodology 8 Study Limitations 11 Research Importance 12 Chapter Two Previous Studies Introduction 15 E-Business 16 Search engine optimization 18 Information Retrieval 21 Previous Studies 23 Study contribution to Knowledge 35 Project Plan 4 Chapter Three Method and Procedures VIII Introduction 48 Study Methodology 49 Study Design 49 Implementation 61 Study Population and Sample 81 Study Tools and Data Collection 82 Reliability and Validity 87 Chapter Four Analysis of Results & Tests experiment Introduction 91 Descriptive analysis of design model 91 Study Tests 93 Chapter Five Results Discussion Results 100 Conclusions 101 Recommendations 102 References IX LIST OF Table NO. Subject Page Chp2 (2-1) Organic Ranking Visibility (PRWeb, 23 2011) Chp2 (2-2) Project Plane 45 Chp2 (2-3) Risks Analysis 46 LIST OF Figure No. Subject Page (1-1) General search engine architecture . ( Xiao- 9 Baili and Sumit Sarkar 2012) (1-2) Simple context diagram for search engine 11 ranking (2-1) SEARCH ENGINE OPTIMIZATION 21 (2-2) Context diagram 25 (2-3) Gantt chart 47 (2-4) Project Plane 48 (3-1) Crawler ERD 51 (3-2) Indexer ERD 56 (3-2) Flow Chart Diagram 61 X Search Engine Optimization for E-Business Website Supervised by: Dr. Raed Hnanandeh Prepared by: Nancy Sharaf ABSTRACT: Since the 80’s of the last century, the emergence of IT advancements has been regarded as the first motivated aspect for developing a new type of systems called information systems (abbreviated as IS). These systems aim at providing multiple services for multiple fields . Variety number of information systems has been developed to react to several problematic issues; the aims of these systems are to reduce the amount of time required to achieve certain tasks and to decrease the number of errors that might be fallen into during performing the tasks in manual system. The most conventional systems being introduced are those systems that are related to business and economical activities. Banking systems, inventory systems and hospital systems are instances of information systems that provide means of system analytical tools. XI Search engine optimization of web pages techniques to provide a more significant and restricted set of pages, keywords, and engine query by using internet as the final result of a user search. The proposed system is a web site helps his users who need to search for Arabic topics on the internet, the Arabic search engine is an information system that will give those people the ability to enter Arabic queries and retrieve results not based on exact words, it’ll filter out unnecessary words, and rank the retrieved URLs based on their relevancy. The systems allow users to search through a simple graphical user interface GUI which is located on the web site. In the implementation we try to produce our system to be considered as an open system, this system is maintainable, dependable, efficient and usable. XII ك ا ا ا ا ل ا و ااد ا : ! ف ااف ا آر : را' ا &% ة ا *() ات ان ا أ ر ات , وا ی آا ی ع ی ا ا ات , وف ه ا ا ی ت یة ت . رت ای ا ات ن آ ی ای ا ا اب ام وای اء ا اع ه ام ا ای او ام اوي .هك ای ا ا آ اا ادی وا ا وا اد وات وت د ادوات م. واﺡ ال ا ات ه ك ا ت اب واي یف ا وی ة ات اآ اه وا ی ام . و ام اح ه اراﺱ ه او ی اﺱت ام ا وی اا اآ اه و اء ا وذ زا ات ا آت ا .وی ها ام وا م ﺱ ا آم ح ی وات و آم ا م اان ای . و ها ام ا ی ی وﺱ ا واﺱام . 1 CHAPTER ONE General Framework (1-1): Introduction (1-2): Study Problem (1-3): Significance of the Study (1-4): Objectives of the Study (1-5): Model and Methodology (1-6): Study Limitations (1-7): Research Importance - 2 (1-1): Introduction E-business is the conducting of business on the internet not only buying and selling but also serving customer and collaborating with other business partners, the e-business is widely applied , E-business is the better to meet the requirements of the users by using Search Engine Optimization (SEO) which is the process of affecting the visibility of a website, which makes the e-business approachable to a good number of possible and existing customers, it will increase the revenue. (T. Fagni, 2006). E-business differs from a physical business in a lot of ways. Even people who are good businessmen in the "real world" might not understand anything about an e-business. It starts with the way people find you. For example: When you have a physical business, people can see you when they are shopping or when they are on their way home from work, but if you have an e-business people don't just bump into you! In addition to that, online-marketing offers a lot of new facilities, which don't exist in offline-marketing. Each E-Business website poses unique challenges and therefore requires a customized search engine optimization strategy to get best results. The varying dynamics of our research segment (competition, business focus, product offerings, pricing, brand positioning, target audience, geographical location and service reach, depth of website content and the promotional budgets make it impossible to devise a ‘one size fits all’ search engine optimization is the solution. (Fragfornet, 2006). Many great Search Engine are perfectly working on the World Wide Web, thought the searching process seems to be working like a smooth machine, beyond the simple query - 3 request and results retrieval, there’s a big world of operations run behind the scenes (T. Fagni, 2006). One of these operations is done prior to building the huge search engine database, which is indexing . indexing the documents means building structures that allow the search process to become much faster, plus it makes ranking the results much easier process to, but my concern here is about the way indexers work; indexers don’t leave the documents as they’re retrieved, it takes the important words to get them to their original forms, this makes it possible to retrieve documents which contains any form of the words in the search criteria or query, Search engine ranking refers to the position at which a particular site appears in the results of a search engine query. (Fragfornet, 2006) A site is said to have a high ranking when it appears at or near the top of the results list, The webpage listed at the top of the results page has been selected by the search engine as the most likely to provide the content the user is seeking . i.e. Andrieu(2009) The webpage listed at the top of the results page has been selected by the search engine as the most likely to provide the content the user is seeking (Leuski, 2001; Zamir, , Etzioni & Madani, 1997) Many information seekers use a search engine to begin their Web activity. In this case, users submit a query, typically a list of keywords, and receive a list of Web pages that may be relevant, typically pages that contain the keywords. In this text we discuss the building good search engines, and describe some of the techniques that are useful. - 4 Many of the search engines use well-known information retrieval (IR) algorithms and techniques. However, IR algorithms were developed for relatively small and coherent collections, on the other hand, are massive, much less coherent, changes more rapidly, and are spread over geographically distributed computers.