NSF VIRTUAL SPRING SUMMIT ‘21 May 19-20, 2021 After successful Virtual Fall, Holiday, and Winter Summits, we are excited to host the NSF Virtual Spring Summit on May 19-20, 2021 and connect with a variety of innovative leaders around our industry. The Virtual Spring Summit will provide attendees the opportunity to experience the same networking, education, and idea- sharing that they’re used to at the Forum, but right at their fingertips. To register or for more information visit www.sports-forum.com/virtual-spring-summit or contact Melissa Salaya [email protected] | 949.282.3535 2. WEDNESDAY | MAY 19, 2021 ALL TIMES EASTERN TIME ZONE Time PROGRAM (All Programming Virtual) (All Times Eastern Time) SPEAKERS 11:00am Opening Welcome Ron Seaver, President; National Sports Forum 11:10am Super Panel: “Navigating Back To ‘Normal’ - What’s Going To Get Moderator: Brian Richeson, VP, Corporate Partnership; Tampa Bay Rays Fans Back Into Our Stadiums & Arenas?” Panelists: Jason Wright, President; Washington Football Team Cynt Marshall, CEO; Dallas Mavericks Keia Clarke, CEO; New York Liberty Jeff Deline, EVP & CRO; New York Mets 12:00pm Budweiser Networking Lounge & Trade Show Hall Presented By MORNING WORKSHOPS 12:20pm SENIOR MANAGEMENT Eric Stisser, VP, Corporate Partnerships; St. Louis Blues Brian Richeson, VP, Corporate Partnerships; Tampa Bay Rays Brent Schoeb, CRO; San Francisco 49ers Camille Hammond, SVP, Partnership Marketing & Media Sales; Kroenke Sports & Entertainment SPONSORSHIP Dave Mullins, SVP, Client Development; rEvolution Presented By: Dave Muye, VP, Global Partnerships; Feld Entertainment Kevin Hilton, VP, Corporate Partnerships; San Francisco 49ers Rahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships; United Airlines ESPORTS Brett Baur, VP, Partnerships & Hospitality Sales; Pittsburgh Pirates Chris Mann, SVP, REV/XP; rEvolution SPECIAL/PRIVATE EVENTS & Karl Crudup, Special Event Sales Director; Sacramento Kings NON-GAMEDAY REVENUE Marta Gola, VP, Tour & Event Sales; Legends MARKETING Presented By: Mary Pink, Associate Athletic Director, Marketing & Promotions; Iowa State University Aalum Jaffer, VP, Brand; Victory Creative Group DIVERSITY & INCLUSION Lisa Woodward, Director, Sponsorships; Anheuser Busch/InBev Christina Wright, Associate Professor of Instruction; Ohio University CAREER MANAGEMENT FOR Bill Nielsen, VP, Partner Solutions; 4FRONT INDUSTRY NEWCOMERS Will Eidam, Partnership Strategy Analyst; Oklahoma City Thunder 1:20pm Innovation Showcase AFTERNOON PROGRAMMING 2:15pm Afternoon Welcome 2:20pm Super Panel: “Open For Business – The Sponsor’s Perspective” Moderator: Lisa Woodward, Director, Sponsorships; Anheuser Busch/InBev Panelists: Justin Toman, Head of Sports Marketing & Partnerships; PepsiCo Anna Pope, Partnerships Manager; American Family Insurance Jill Wiltfong, CMO; Korn Ferry Margie Pedder, Global Senior Director, Sponsorship Marketing; Visa Lisa Ferkul, Director of Hockey Sponsorships; Scotiabank 3:20pm Closing Remarks 3:25pm Budweiser Welcome Networking Reception Presented By: 3. THURSDAY | MAY 20, 2021 ALL TIMES EASTERN TIME ZONE Time PROGRAM (All Programming Virtual) (All Times Eastern Time) SPEAKERS 11:00am Opening Welcome Ron Seaver, President; National Sports Forum 11:05am Super Panel: “Marketing to New Fans – How Do We Tap Into New Markets, Moderator: Alex Chang, CMO; San Francisco 49ers New Fans?” Panelists: Brian Byrnes, SVP, Sales & Marketing; Oklahoma City Thunder Barbara McHugh, SVP, Marketing; Major League Baseball Shelly Cayette, SVP, Global Partnerships; Cleveland Cavaliers Pete Jung, CMO, Marketing; NASCAR 12:00pm Budweiser Networking Lounge & Trade Show Hall Presented By: 12:15pm BREAKOUT SESSIONS #1 SPONSORSHIP “Hitting It Out Of The Park” – A Sit-down With Matt Davis, Head of U.S. Sports Marketing; Anheuser Busch/InBev Budweiser’s MLB Partner Of The Year Presented By: WILD CARD Creating Presentations That Move People – John Roberson, CEO; Advent And Get You Noticed FAN ENGAGEMENT Mocha – The New Fan Tool to Create Higher Rick Jones, Captain/Chief Creative Officer; FishBait Solutions Engagement And Incremental Revenues DIVERSITY & INCLUSION The Intentional DEI Guide To Impact Laura Waters-Brown, Senior Manager; The Collective at Wasserman Thayer Lavielle, EVP; The Collective at Wasserman Lindsay LaBennett, Senior Director, Inclusion, Equity & Diversity; The Collective at Wasserman CUSTOMER SALES & The New Etiquette: Training Your Staff On Ruby Newell - Legner, Fan Experience Expert; 7Star Service.com RETENTION Effective Service In The Time Of Covid-19 SOCIAL & DIGITAL MEDIA Welcome To The Clubhouse: Tapping Into Courtney Campbell, Manager, Group Sales, Miami Dolphins Social Media’s Hottest New Engagement Tool Dan Kaufmann, Director, Corporate Partnerships, New York Jets Kris Mychasiw, Sr. Director, Partnerships & Sponsorships; Montreal Canadiens Josh Keiles, Founder/ The Big Sports Guy; BIG Sports Consulting 1:15pm “A VIEW FROM THE TOP” INTERVIEW “A View From The Top” with Jason Gannon, SoFi Stadium & Hollywood Jason Gannon, Managing Director; SoFi Stadium and Hollywood Park Park Ron Seaver, President & Founder, National Sports Forum 4:05pm4:00pm Continued on next page... 4. Time PROGRAM (All Programming Virtual) (All Times Eastern Time) SPEAKERS Opening Welcome Ron Seaver, President; National Sports Forum Super Panel: “Betting to Win – What’s Next in the World of Sports Gaming?” Moderator: Jim Kahler, Director, Sports Gambling Education; Ohio University Panelists: Adam Davis, Chief Commercial Officer; HBSE Sara Slane, Founder; Slane Advisory Jim Van Stone, President, Business Operations & COO; Monumental Sports & Entertainment Senator Joseph Addabbo Jr., Chairman of the New York State Senate Committee on Racing, Gaming & Wagering; State of New York Budweiser Networking Lounge & Trade Show Hall Presented By: BREAKOUT SESSIONS #1 SPONSORSHIP Delete Your Decks and Start Speaking the Peter Laatz, Global Managing Director; IEG Sponsor’s Language DIVERSITY & INCLUSION Finding the Soul in Your Role Felicia Martin, Director, Learning & Development; Miami Heat Group FAN ENGAGEMENT Predicting the Future - Marketing, Selling, and Communi- Cassandra Congemi, Digital Marketing Manager, Miami Dolphins cating in 2022 Presented By: Julian Duncan, Chief Marketing Officer/SVP of Social Responsibility & Impact, Jacksonville Jaguars Eric Little, Vice President of Growth Initiatives & Customer Experience, Phoenix Suns Matt Clark, Sr. Manager Business Development - Sports, Factoreal CUSTOMER SERVICE & Separate Yourself: Retain and Engage with Brian Jemison, Director, Membership Experience; Miami Marlins RETENTION your Clients in 2021 ALL TIMES EASTERN TIME ZONE SOCIAL & DIGITALTHURSDAY MEDIA 7| StrategiesMAY 20, to Develop2021 Profitable Jennifer Darling, President; Jennifer Darling Speaks Partnerships using LinkedIn 2:00pm BREAKOUT SESSIONS #2 SPONSORSHIP How To Land Corporate Partnerships Like A Brett McGrew, Director, Global Partnerships; Los Angeles Dodgers Champ Adam Smith, Director, Corporate Partnership Development; Tampa Bay Buccaneers Presented By: Marilyn Mead, VP, Marketing; Winmo ESPORTS The Culture Shift: Entertainment, Esports & Dante Simpson, CEO; ESPAT TV Gaming Bill McCullough, EVP; Faze Clan FAN ENGAGEMENT Bringing Fans Back Through Analytics, Adam Heintz, SVP, Business Intelligence; Monumental Sports & Entertainment Segmentation & New Experiences Dan Shapiro, VP Strategy & Business Development; Caesar’s/William Hill Bill Bailey, CRO; Satisfi TECHNOLOGY Digital Innovation & Delivering Best- in-Class Galen Davies, Senior Director, Global Partnerships; Maple Leaf Sports & Entertainment Second Screen Experiences Christian Magsisi, Senior Director, Technology & Digital; Maple Leaf Sports & Entertainment Jordan Rose, Strategy & Innovation Team; Maple Leaf Sports & Entertainment MARKETING Post-Pandemic Pricing Dave Wakeman, Principal; Wakeman Consulting Group Afternoon Session Concluded - Budweiser Networking Lounge & Trade Show Remain Open 3:00pm BREAKOUT SESSIONS #3 3:20pm SENIOR MANAGEMENT HELP... I Need More Employees Now! Sheryl Bindelglass, CEO; SherylGolf DIVERSITY & INCLUSION Expanding The D&I ‘Definition’ – Giving A Mark Gress, Jr., Partner; Prodigy Search Voice To Those With Disabilities David Zimmerman, Director, Operations; 2022 Special Olympics USA Games Glenn Merry, Lead Inciter; Move United Molly Quinn, CEO; United States Association of Blind Athletes CAREER MANAGEMENT FOR Breaking-Through: How To Unlock, Land, And Dave Mullins, SVP, Client Development; rEvolution INDUSTRY NEWCOMERS Accelerate Your Early Career In Sports Kristi Simmons, Account Manager, Partnership Marketing; Sporting KC TICKET SALES Facebook Ads For Sports Ticket Sales: How Brian Bauer, President; Bauer Entertainment Marketing Apple Is Changing The Game FAN ENGAGEMENT New-Era Engagement & Return Of The Live Paul Levesque, EVP, Global Talent Strategy & Development; WWE Fan Atmosphere Andy Milovich, CMO; Sophos Marketing SPONSORSHIP Naming Rights: It’s More Than Just A Sign On Sean O’Hara, VP, Global Partnerships; Legends A Building. The Art, Science & Innovation of Pat Nieser, EVP, Corporate Partnerships & Development; The Superlative Group Selling Naming Rights Jeff Webster, VP, Corporate Partnerships; Oak View Group, Seattle Kraken & Climate Pledge Arena Craig Martin, VP, Partnerships; Elevate 4:20pm Closing Remarks 4:25pm Budweiser Closing Networking Reception Presented By: 5. SUPER PANELS May 19, 2021 | 11:10 am - 12:00 pm EST “Navigating Back To ‘Normal’ - What’s Going