FY Ended March 2014 Full Year Results Presentation May 12Th, 2014 SEGA SAMMY HOLDINGS INC

FY Ended March 2014 Full Year Results Presentation May 12Th, 2014 SEGA SAMMY HOLDINGS INC

FY Ended March 2014 Full Year Results Presentation May 12th, 2014 SEGA SAMMY HOLDINGS INC. [Disclaimer] The contents of this material and comments made during the questions and answers etc of this briefing session are the judgment and projections of the Company’s management based on currently available information. These contents involve risk and uncertainty and the actual results may differ materially from these contents/comments. © SEGA SAMMY HOLDINGS INC. All Rights Reserved. Contents 【FY Ended March 2014 Full Year Results / FY Ending March 2015 Full Year Forecasts】 Consolidated Income Statements 3 Future Activities FY Ended March 2014 Highlights 4 Group Structure Reform 25 Major Business Measures 5 Operating Income Primary Factors 6 Appendix 27 Behind Fluctuations Net Income 7 Costs and Expenses 8 Consolidated Balance Sheet 9 Consolidated Cash Flows 10 Segment Results / Forecasts Pachislot and Pachinko Machines 11 Amusement Machine Sales 15 Amusement Center Operations 17 Consumer Business 19 - 1 - © SEGA SAMMY HOLDINGS INC. All Rights Reserved. FY Ended March 2014 Full Year Results/ FY Ending March 2015 Full Year Forecasts © SEGA SAMMY HOLDINGS INC. All Rights Reserved. Consolidated Income Statements (Summary) (JPY Billion) FY Ended March 2013 FY Ended March 2014 FY Ending March 2015 Results Full Year Results Full year YoY Forecasts YoY Full year YoY Through 2Q Results Through 2Q Results Change Through 2Q Change Forecasts Change Net Sales 136.5 321.4 162.2 378.0 +18% 160.0 -1% 450.0 +19% Pachislot and Pachinko Machines 54.3 142.2 71.2 181.8 +28% 60.0 -16% 217.5 +20% Amusement Machine Sales 18.7 39.1 18.0 38.6 -1% 20.0 +11% 46.0 +19% Amusement Center Operations 21.7 42.7 21.9 43.2 +1% 21.5 -2% 42.0 -3% Consumer Business 35.3 83.8 43.8 99.8 +19% 51.0 +16% 128.5 +29% Other 6.3 13.4 7.1 14.5 +8% 7.5 +6% 16.0 +10% Operating Income 7.8 19.0 12.3 38.5 +103% -8.0 - 35.0 -9% Pachislot and Pachinko Machines 10.4 23.5 15.1 45.2 +92% 0.0 - 40.5 -10% Amusement Machine Sales 0.8 1.9 -0.0 -1.2 - -1.7 - -1.7 - Amusement Center Operations 0.8 1.1 0.2 0.0 - 0.0 - -0.6 - Consumer Business -0.7 -0.7 1.1 2.0 - -0.3 - 6.6 +230% Other -0.1 -0.4 -0.4 -1.2 - -2.0 - -2.8 - Eliminations -3.2 -6.3 -3.6 -6.4 - -4.0 - -7.0 - Operating Margin 5.7% 5.9% 7.6% 10.2% +4.3pt - - 7.8% -2.4pt Ordinary Income 7.2 20.9 14.2 40.5 +94% -8.0 - 35.0 -14% Extraordinary Gain 0.3 10.1 3.8 15.7 - 0.0 - 0.0 - Extraordinary Loss 0.3 5.4 0.6 8.7 - 0.0 - 0.5 - Income before income taxes and minority interests 7.3 25.6 17.4 47.5 +86% -8.0 - 34.5 -27% Net Income 3.8 33.4 11.3 30.7 -8% -7.0 - 21.0 -32% Dividends per share (JPY) 20 40 20 40 - 20 - 40 - Earnings per share (JPY) 15.74 137.14 46.76 126.42 - -28.74 - 86.21 - Net Assets per share (JPY) 1,125.09 1,304.44 1,401.90 1,409.27 - - - - - - 3 - © SEGA SAMMY HOLDINGS INC. All Rights Reserved. FY Ended March 2014 Results Highlights ・Sales and profits increased year-on-year mainly due to the sales of mainstay products in Pachislot and Pachinko Machines Business. Net Sales / Profits ・Both sales and operating income fell below the forecast at the beginning of the fiscal year due to revising the sales schedule in Pachislot and Pachinko Machines Business. Other ・Recorded extraordinary gain due to the sales of investment securities. (Common shares of Sanrio Co., Ltd.) ・Recorded extraordinary loss on liquidation of subsidiaries and affiliates from realization of foreign currency translation adjustment resulted from the completion of the liquidation of some of the subsidiaries in the U.S. and Europe ・Pachislot unit sales fell below the forecast at the beginning of the fiscal year due to revising the sales schedule for Pachislot and several titles to the next fiscal year, but the unit sales increased significantly year-on-year as the titles launched received generally high feedback. Pachinko Machines ・Pachinko unit sales decreased compared to the results of the previous fiscal year and the forecast at the beginning of the fiscal year due to weak sales of titles other than mainstay titles were impacted by the market environment. Segment breakdown Segment Amusement ・Recorded losses due to sales decrease year-on-year as sales of new titles were sluggish impacted by the severe market Machine Sales environment of amusement centers. Amusement Center ・Profit decreased year-on-year as a result of same-store sales struggling to increase and it fell below the results of the previous fiscal year. Operations ・”Orbi Yokohama” opened in August 2013. ・Year-on-year, sales increased and returned to profit due to expansion of earnings in the digital business although new titles for Packaged Games were sluggish. Consumer Business ・Mainstay digital title “PHANTASY STAR ONLINE 2” was strong. ・Applications for smartphones “Puyopuyo!! Quest” and “CHAIN CHRONICLE” were robust. Other ・Preliminary expenses in SEGA SAMMY CREATION INC. and such were incurred. - 4 - © SEGA SAMMY HOLDINGS INC. All Rights Reserved. Major Business Measures (June, 2013) ・Business Description: Development, manufacture and sales of casino equipment ■Established SEGA SAMMY ・Address: 3-1-1 Higashi-Ikebukuro, Toshima-ku, Tokyo Sunshine 60 39F ・ CREATION, INC. Established: June 3, 2013 ・Capital: 10 million yen ・President and Representative Director: Hisao Oguchi (Director and CCO at SEGA SAMMY HOLDINGS INC.) (announced on July 19, 2013) <SEGA SAMMY HOLDINGS INC. First Unsecured Straight Bond (with inter-bond pari passu clause)> ・Total value of bond: 5 billion yen ・ ■Issuance of Straight Corporate Interest rate: 0.732% ・Term: 5 years Bonds ・Maturity date: July 25, 2018 <SEGA SAMMY HOLDINGS INC. Second Unsecured Straight Bond (with inter-bond pari passu clause)> ・Total value of bond: 5 billion yen ・Interest rate: 0.493% ・Term: 3 years ・Maturity date: July 25, 2016 (announced on September 18, 2013) ・Outline of business transfer: The operations conducted by Index Corporation including the Digital Game Business (design and development of console games and social games); Contents & Solutions Business (delivery of contents, development of systems, consigned ■Business Transfer of Index development related to amusement machines, internet advertising, etc.); Amusement Business (development and sales of Corporation commercial amusement machines) and related businesses. ・Assets and liabilities to be transferred: Tangible and intangible fixed assets as well as intellectual property assets related to the above operations to be transferred. *In principle, liabilities including interest-bearing debts will not be taken over ・Value of acquisition:14.1 billion yen ・Date for the transfer of operations: November 1, 2013 ■Outline of Sales of Investment Securities (announced on November, 2013) ・ Investment securities sold : Sanrio Co., Ltd. Common Share ・ Number of shares sold : 2,870,000 shares ・ Total sales amount : 12.5 billion yen (4,371 yen per share) ■Sales of Investment Securities ・ Gain on sales of investment securities : 10 billion yen ■Number of Shares the Company Owns After the Sale ・ Number of shares owned before sale : 12,326,800 shares ・ Number of shares owned after sale : 9,456,800 shares - 5 - © SEGA SAMMY HOLDINGS INC. All Rights Reserved. Operating Income – Primary Factors Behind Fluctuations (Major Causes) ( Pachislot Pachislot JPY Billion) AM Machine AM Center Consumer Other AM Machine AM Center Consumer Other Pachinko Pachinko Operating Income -3.1 - 0.8 +2.7 Operating -1.1 Income ・ Due to the -4.7 sluggish ・Domestic ・Expenses in -1.6 market same-store ・Expansion SEGA +4.6 +21.7 environment, sales fell of earnings SAMMY -0.5 sales of new below the in the digital CREATION - ・Expenses in titles were results of the business and such ・Due to 0.6 SEGA weak previous were increasing ・The market SAMMY fiscal year incurred volume environment ・Decrease of ・Stabilizing CREATION capacity of is expected sales and net profit and such Operating LCD ROM to remain loses are through were incur Income severe due to 営 and the forecasted multi-use of facility increase of due to the mainstay 業 operators movable 38.5利 refraining consumption titles from ・Increase in gadgets and tax hike previous 益 from unit sales such, profit investment fiscal year 35.0 through sales ratio will of several temporarily mainstay decrease pachislot 19.0 titles FY 2013 FY 2014 FY 2015 Results Consolidated Operating Income +19.5 Billion yen Results Consolidated Operating Income -3.5Billion yen Forecasts - 6 - © SEGA SAMMY HOLDINGS INC. All Rights Reserved. Net Income (JPY Billion) FY Ended March 2013 FY Ended March 2014 FY Ending March 2015 (Full Year Results) (Full Year Results) (Full Year Forecasts) Ordinary Income 20.9 40.5 35.0 Extraordinary Gain 10.1 15.7 0.0 Gain on transfer of benefit obligation Gain on sales of investment relating to employees’ pension fund 6.3 securities 11.9 Gain on sales of securities 1.9 Gain on sales of fixed assets 3.5 Other 1.9 Other 0.3 Extraordinary Loss 5.4 8.7 0.5 Impairment loss 2.9 Loss on liquidation of affiliate 6.6 Loss on liquidation of affiliates 1.7 Impairment loss 1.7 Other 0.8 Other 0.4 Income before income 25.6 47.5 34.5 taxes and minority interests Total Income Taxes (7.8) 16.8 13.5 (incl.

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