DOCUMENT RESUME ED Ti6 491 CE 003 656 TITLE Proceedings:Cable Broadcasting in the Community. April 30-May2, 1972. INSTITUTION Guelph Univ.(Ontario). Office of Continuing Education. PUB DATE Feb 73 NOTE 80p.; Proceedings of a two-day conference held at the University of Guelph, (April 30-May 2, ,972) EDRS PRICE MF-$0.76 HC-$4.43 PLUS POSTAGE DESCRIPTORS *Audiovisual Communication; Broadcast Industry; Broadcast Television; *Cable Television; Commercial Television; Conference Reports; Educational Alternatives; *Educational Television; Foreign Countries IDENTIFIERS Canada ABSTRACT The proceedings contain transcripts of speeches, panel discussions, and plenary sessions dealing with various aspects of cable broadcasting. The speeches include: Community Television--Future Potential, John deMercado; Reaction to Dr. deNercado's speech, Diane Abbey Livingston; The Guelph Communications Project, William Foss; An Outline for the Plans Under Discussion for the Ryerson Open College, Margaret Norquay; CableTV and Credit Courses, R. F. G. Campbell; The Political Dimension, Richard Gwyn; Ownership, Rights and Control of Cable Transmission, David Williams; and Getting and Keeping People Involved, Philip Lynd. The plenary sessions included: Community Programing--Costs and Sources of Support, with Douglas Waterston and Ted Jarmain; The Political Dimension, with Duane Tulloch and David Williams; Ownership, Rights and Control of Cable Transmission, with Glen Warlow and David Williams; and Citizen Involvement and Education in Cable, TV, with Weldon Findlay and David Williams. Technical Aspects of Cable Broadcasting, were discussed by I. Switzer, J. D. Livingston and Ian Easterbrook. Senator Keith Davey's address Federal-Provincial Issues in Cable Broadcasting in the Community is also included. (JR) Proceedings Cable Broadcasting in the Community April 30-May 2 (.1 Proceedings of a two day conference held at the University of Guelph, April 30 - May 2, 1972. Sponsored by: The Office of Continuing Education in conjunction with extension oriented faculty members of the School of Agricultural Economics and Extension Education, University of Guelph, @ University of Guelph February, 1973 3 9. Plenary Sessions based on group discussions.33 TABLE OF CONTENTS Chairman: Mr. Douglas Waterston Director of Information University of Guelph Guelph, Ontario 1. Introduction to the Seminar 5 a. Community Programming Costs and Dr. Mark Waldron, Director Sources of Support 37 Off:-:e of Continuing Education Mr. Douglas Waterston University of Guelph Mr. Ted Jarmain Guelph, Ontario b. The Political Dimension 41 2. Community Television Future Potential 6 Prof. Duane Tulloch Dr. John deMercado, Director Mr. Richard Gwyn Communications Systems Planning Department of Communications c. Ownership, Rights and Control of Cable Ottawa, Canada Transmission 43 Prof. Glen Warlow 3. Reaction to Community Television Mr. David Williams Future Potential 12 Mrs. Diane Abbey Livingston d. Citizen Involvement and Education Project Consultant in Cable TV 50 Ontario Educational Communications Authority Prof. Weldon Findlay Toronto, Ontario Mr. David Williams 10. Getting and Keeping People Involved. 4. The Guelph Communications Project. 15 . 53 Mr. William Foss Mr. Philip Lind Guelph, Ontario Rogers Cable TV Limited Toronto, Ontario 5. Education and Cable Ryerson Open College 16 11. Technical Aspects of Cable Broadcasting. 57 Mrs. Margaret Norquay Moderator: Mr. George S. Atkins Ryerson Open College Senior Commentator Ryerson Polytechnical Institute Agriculture & Resources Toronto, Ontario Canadian Broadcasting Corporation 6. Cable TV and Credit Courses 21 Toronto, Ontario Dr. R.F.G. Campbell Superintendent Programming Panel Members: University, College, Adult Section Mr. I. Switzer 58 Ontario Educational Communications Authority Chief Engineer Toronto, Ontario MacLean-Hunter Cable TV Rexdale, Ontario 7. The Political Dimension 26 Mr. Richard Gwyn Mr. J. D. Livingston 62 RCA Corporate Staff Director General, Socio-Economic Planning Department of Communications Consumer Information Systems Ste. Anne de Bellevue, Quebec Ottawa, Canada 8. Ownership, Rights and Control of Cable Mr. Ian Easterbrook 65 Audio Visual Services Transmission 29 Mr. David Williams, Executive Vice- University of Guelph President 12.Speaker: Senator Keith Davey 66 Canadian Cable Systems Federal-Provincial Issues in Toronto, Ontario Cable Broadcasting in the Community 4 PREFACE These proceedings deal with a fascinating and seminar in order to get the true value of what rapidly changing aspect of communications in went on. These proceedings then cover the formal Canada, that of cable broadcasting. During the presentations of the seminar and provide you with two day seminar held at the University of Guelph a reminder and possibly a further insight into major in the Spring of 1972, cable broadcasting was issues facing cable broadcasting in Canadian com- examined from a number of different points of munities. view citizen involvement in programming, legal Several seminar participants have asked to have aspects, financial considerations, program possi- a second seminar dealing with the more applied bilities and technical developments and limitations. aspects of citizen programming on cable.If you Senator Keith Davey summarized many of the consider this important and needed, or if you have seminar discussions in his address titled, "Federal- other ideas for future seminars dealing with cable Provincial Issues in Cable Broadcasting in the broadcasting, then please feel free to contact me. Community." Several individuals made major contributions to The intent of the seminar was to bring together the success of this seminar. My sincere thanks to those with an interest in cable broadcasting in the the many resource people who presented papers, community as well as to have them meet and to the Extension Education faculty members in the discuss common concerns with some of the major School of Agricultural Economics and Extension stakeholders in the industry. The franl. discussions Education and to the staff of the University that arose from this meeting and the id as Information Office. generated in an informal way could never be I hope that these proceedings will provide a captured by a proceedings. Most of t le formal background for further discussions and decisions presentations are included in this publication. dealing with the important impact that cable broad- Several were presented visually and could only be casting is having on Canadian communities. distributed using videotape. In other cases, the discussion was of such a nature that a printed pro- Mark Waldron, Ph.D. ceedings would only lead to confusion. In other Director words, you would have had to participate in the Office of Continuing Education S Papers and Group Discussions Concurrent Sessions University of Guelph Community Programming Costs and Sources of Cable Broadcasting in the Community Support April 30 May 2, 1972 Mr. Ted Jarmain Chairman of the Board Canadian Cable Television Association PROGRAM Jarmain Teleservices Limited London, Ontario This two day seminar will explore the present and potential uses of community cable broadcasting in Cable TV and Credit Courses Canada. The focus will be on the relationship of Dr. R.F.G. Campbell community cable systems to adult education and Superintendent Programming citizen involvement. University, College, Adult Section OECA Sunday, April 30 Toronto, Ontario Registration The Political Dimension Dr. Alan Thorru. Monday, May 1 Introduction to Seminar Chairman, Dek.rtment of Adult Education Ontario institute for Studies in Education Chairman:Dr. Mark Waldron, Director Toronto, Ontario Office of Continuing Education University of Guelph Mr. Richard Gwyn Director General, Socio-Economic Planning Community Television Future Potential Department of Communications Dr. John deMercado, Director Ottawa, Canada Communications Systems Planning Department of Communications Ownership, Rights and Control of Cable Transmission Ottawa, Canada Mr. David Williams Executive Vice-President Reaction: Mrs. Diane Abbey Livingston Canadian Cable Systems Project Consultant Toronto, Ontario OECA, Toronto Citizen Involvement and Education in Cable TV Case Studies in Community TV Mr. Philip Lind Guelph Communications Project Rogers Cable TV Limited Mr. William Foss Toronto, Ontario Guelph, Ontario Plenary Sessions based on group discussions Education and Cable Ryerson Open College Chairman: Mr. Douglas Waterston Mrs. Margaret Norquay Director of Information Ryerson Open College University of Guelph Ryerson Polytechnical Institute Toronto, Ontario A.Citizen Involvement in Cable TV B. Operating Aspects of Cable TV Spotlight on University of Guelph Mr. D. L. Waterston Tuesday, May 2 Director of Information University of Guelph Programming and Technical Aspects in Community Broadcasting Communications Into the Home Chairman:Professor Duane Tulloch Mr. David Ferguson School of Agricultural Economics Cable TV Limited and Extension Education Montreal, Quebec University of Guelph 6 3 The Best of the Present in Programming Wasteland or Not? Mr. Udo Salewsky, General Manager Grand River Cable System TV Limited Kitchener, Ontario Mr. Jake Milligan Fergus-Elora Cable TV Fergus, Ontario Mr. Lorne McFadden Jarmain Cable TV Limited Brantford, Ontario Getting and Keeping People Involved Mr. Philip Lind Rogers Cable TV Limited Toronto, Ontario Technical Aspects of Cable Broadcasting Moderator: Mr. George S. Atkins Agriculture and Resources Canadian Broadcasting