© C o p y r i g Zanzibar Magic Company Limited h t BUSINESS PLAN E n v i s i o n S B S . 2 0 0 4 PRINCIPAL OWNER: Daud John Kiango, . Botanic Country Resort,Tunguu, Maili Kumi, P. o. Box 4084, Zanzibar, Tanzania A Tel: +255 777 844417 Email: [email protected] Skype: zanzibar.magic l l Websites: www.ZanzibarMagic.com www.BotanicResortZanzibar.com r www.MadeInTanzaniaSafaris.com i www.DaudKiango.com g June 30, 2013 h t s r e s e Zanzibar Magic Company Limited 1 r v e d . STATEMENT OF PURPOSE Planning to become one of the top entertainment venues in East and Central Africa and within the Indian Ocean. We are a service business engaged in the direct marketing of affordable entertainment facilities and superior accommodation, sport, educational with restaurants and bars including swimming pools, squash court, shopping arcades and offices, conference hall, events and exhibition space and the first golf range on the island, with alternative health and healing spa including in house bookings and reservations services to any travel requirement and event on the planet. EXPLANATION OF PURPOSE Our surveys have found that sadly Zanzibar Island is lacking in a good entertainment and sport facilities for both locals and foreign visitors. Combining our business, advertising, and publishing experience, it is our goal to capture as many as possible clients interested in the arts, entertainment and recreational sport and alternative health universe by utilizing our 20+ acres plot of land 14 km out of the Stone town. Our reasons for investing in this area are clear: people are seeking more and more for natural environments and impressive nature, so we consider that this is the future in the short, medium and long term. Our market research indicates we can achieve this goal and realize a profit of millions of USD$ within a number of years. Zanzibar Magic Company Limited 2 © C o Table of Contents p y Statement of Confidentiality & Non-Disclosure ....................................................................................... 6 r Executive Summary .................................................................................................................................... 7 i Business Description ................................................................................................................................. 8 g Products and Services ............................................................................................................................... 9 h The Market ............................................................................................................................................... 10 t Competition ................................................................................................................................................ 1 Operations ............................................................................................................................................... 14 E Management Team .................................................................................................................................... 1 n Risk/Opportunity ...................................................................................................................................... 15 v Financial Summary .................................................................................................................................. 16 i Capital Requirements .............................................................................................................................. 18 s 1. Business Description ............................................................................................................................ 21 i 1.1 Industry Overview .............................................................................................................................. 22 o 1.2 Company Description ........................................................................................................................ 23 n 1.3 History and Current Status ................................................................................................................ 36 1.4 Goals and Objectives ......................................................................................................................... 36 S 1.5 Critical Success Factors .................................................................................................................... 37 B 1.6 Company Ownership ........................................................................................................................... 1 S 1.7 Exit Strategy ....................................................................................................................................... 38 . 2. Products / Services ............................................................................................................................... 39 2.1 Product/Service Description .............................................................................................................. 43 2 2.2 Unique Features or Proprietary Aspects of Product/Service ............................................................. 51 0 2.3 Research and Development ................................................................................................................ 1 0 2.4 Production .......................................................................................................................................... 52 4 2.5 New and Follow-on Products/Services ................................................................................................ 1 . 3. The Market .............................................................................................................................................. 56 3.1 Industry Analysis ................................................................................................................................ 58 A 3.2 Market Analysis.................................................................................................................................. 66 l 3.3 Competitor Analysis ........................................................................................................................... 80 l 4. Marketing Strategies and Sales ........................................................................................................... 90 4.1 Introduction ........................................................................................................................................ 90 r 4.2 Market Segmentation Strategy .......................................................................................................... 90 i 4.3 Targeting Strategy ............................................................................................................................. 91 g 4.4 Positioning Strategy ........................................................................................................................... 91 h 4.5 Product/Service Strategy ................................................................................................................... 92 t 4.6 Pricing Strategy.................................................................................................................................. 93 s r Zanzibar Magic Company Limited e 3 s e r v e 4.7 Distribution Channels ........................................................................................................................... 1 4.8 Promotion and Advertising Strategy ................................................................................................ 101 4.9 Sales Strategy.................................................................................................................................. 106 4.10 Sales Forecasts ............................................................................................................................. 107 5. Development ........................................................................................................................................ 109 5.1 Development Strategy ..................................................................................................................... 110 5.2 Development Timeline ..................................................................................................................... 110 5.3 Development Expenses ................................................................................................................... 110 6. Management ......................................................................................................................................... 111 6.1 Company Organization .................................................................................................................... 114 6.2 Management Team .......................................................................................................................... 114 6.3 Management Structure and Style .................................................................................................... 116 6.4 Ownership ........................................................................................................................................ 117 6.6 Board of [Advisors OR Directors]..................................................................................................... 119 © 7. Operations ...........................................................................................................................................