Social Networking for HR Professionals Metro Atlanta’s Most Active Resource for Advancing HR Professionals Online Social Networking • Originated in 1997 • SixDegrees.com • Development of Online Social Networking Metro Atlanta’s Most Active Resource for Advancing HR Professionals Evolution of Social Networking • 1997 – 1999 – Phase 1 of Online Social Networking Metro Atlanta’s Most Active Resource for Advancing HR Professionals History of Social Networking 1997 1999 2001 2002 2003 2004 2005 2006 Six Live Cyworld Fotolog Linked Facebook You Twitter Degrees Journal In tube Asian Ryze Friendst My Flicker My Avenue er Space Bebo Church Black Planet Sky blog Xing Piczo Ning Metro Atlanta’s Most Active Resource for Advancing HR Professionals Evolution of Social Networking • Phase II – 2000-2005 Metro Atlanta’s Most Active Resource for Advancing HR Professionals Social Networking Today • Specific Niches • Multiple Sites for a Variety of Uses Metro Atlanta’s Most Active Resource for Advancing HR Professionals Options for Social Networking • Communication • Partnerships • Multimedia • Opinions Metro Atlanta’s Most Active Resource for Advancing HR Professionals Top Social Networking Sites Website Monthly Visitors Monthly Visits MySpace 65,744,241 955,057,928 Facebook 28,563,983 326,418,930 Classmates 11,978,068 22,488,912 MyYearbook 3,019,762 20,022,490 Bebo 3,540,465 19,282,335 LiveJournal 3,269,895 16,549,088 BlackPlanet 2,109,069 13,746,246 Hi5 2,424,699 11,828,458 LinkedIn 3,828,407 11,155,614 Tagged 2,376,671 10,599,014 Metro Atlanta’s Most Active Resource for Advancing HR Professionals Social Networking and why it matters to you • Find and Be Found • Expands possible network Last 18 months 166 Searches Domestically and Internationally 60% > $100,000 base salary Ex. CHRO, Vice President of Compensation, Learning & Development Consultant Metro Atlanta’s Most Active Resource for Advancing HR Professionals Social Networking Strategy • 6 month goal • Overall Messaging Metro Atlanta’s Most Active Resource for Advancing HR Professionals Professional Networking Metro Atlanta’s Most Active Resource for Advancing HR Professionals Doostang Metro Atlanta’s Most Active Resource for Advancing HR Professionals Plaxo • Online address Book • View Connections’ Updates • Free Service Metro Atlanta’s Most Active Resource for Advancing HR Professionals Twitter • Quick Status Updates • Free Service Metro Atlanta’s Most Active Resource for Advancing HR Professionals Twitter Messaging • 6 month goal • Appropriate messaging • 5 second commercial Metro Atlanta’s Most Active Resource for Advancing HR Professionals Spoke • Business Connections • Either pay or provide contact information Metro Atlanta’s Most Active Resource for Advancing HR Professionals Linked In • Human Resource Dimension/RA Clark Consulting’s Pick for Online Professional Networking • 30 million registered users • Basic service is free Metro Atlanta’s Most Active Resource for Advancing HR Professionals Personal Business Business + Metro Atlanta’s Most Active Resource for Advancing HR Professionals LinkedIn Who’s there? • 40 million users • Average age - 41 • Average household income - $109,000 • 49% are decision makers in their business • 95% College Educated • 7.85% @ C-Level Metro Atlanta’s Most Active Resource for Advancing HR Professionals Linked In – The Basics • PROFILE • Status • Summary • Recommendations • Websites • Interests Metro Atlanta’s Most Active Resource for Advancing HR Professionals Status • Similarities to Twitter • Update every few days • 5 second commercial Metro Atlanta’s Most Active Resource for Advancing HR Professionals Summary • Cover Letter • Elevator Speech • Specialties Section Metro Atlanta’s Most Active Resource for Advancing HR Professionals Recommendations • Instant Credibility • Reconnect • Review First • Pay it forward Metro Atlanta’s Most Active Resource for Advancing HR Professionals Websites • News • Social Media Bio • Articles • Publications Get Noticed!!! Metro Atlanta’s Most Active Resource for Advancing HR Professionals Interests Keep it either: • Professionally Related OR • Bland! Metro Atlanta’s Most Active Resource for Advancing HR Professionals Connections • LinkedIn’s Primary Purpose • Job Seeker – Gain referrals • Employer – Talent Pipeline Metro Atlanta’s Most Active Resource for Advancing HR Professionals Connections • Potential Reach 596 personal connections 7,129,300 3rd degree connections 176,900 2nd degree connections Metro Atlanta’s Most Active Resource for Advancing HR Professionals How do I get connected? • Webmail Import • Upload existing contacts file • Search LinkedIn • Upload Outlook Toolbar Metro Atlanta’s Most Active Resource for Advancing HR Professionals Metro Atlanta’s Most Active Resource for Advancing HR Professionals Requesting a Connection • Bad Example “I lost my job three months ago and am very concerned about paying my rent this month. I don’t know what I’ll do if I don’t find a job soon. Could you please recommend me to the hiring manager for the HR Director job within your company?” • Good Example “I recently became a volunteer with the Mayor’s Youth Program and see that you volunteer with the same group through SHRM. If you have time, I would like to have a cup of coffee; I am just entering the job market again and would like to expand my network.” Metro Atlanta’s Most Active Resource for Advancing HR Professionals I’m Connected…Now What? • Ask for referrals • Get to know your network • LinkedIn Network vs Real World Network Metro Atlanta’s Most Active Resource for Advancing HR Professionals LinkedIn Groups • Staying Connected • SHRM-Atlanta Group • How to utilize Metro Atlanta’s Most Active Resource for Advancing HR Professionals LinkedIn Groups • JobSeekers – Stay Welcome to the sixth edition of ERE's LinkedUp, a newsletter exclusively for ERE LinkedIn group Connected members! There is a lot going on around the ERE world these with Network days, so I will be starting each issue off with an 'at a glance' of the next few weeks to help you plan your calendar: – Reinforce your This Week - Week of February 2 •Today at 2 pm ET: Fordyce TV presents our newest show A Keen Sense of Recruiting with Margaret brand Graziano •Tomorrow at 2 PM ET: ERE's free webinar, Use the Principles of Killer Branding to Recruit Real Stars presented by Frank Lane •Friday: The rebroadcast of our free webinar - 2009: Corporate Staffing & Recruiting Trends and Predictions Metro Atlanta’s Most Active Resource for Advancing HR Professionals Groups Walk Through http://www.linkedin.com/home?myGroups=&trk=hb_side_grps Metro Atlanta’s Most Active Resource for Advancing HR Professionals Questions & Answers • Job Seekers and Consultants –Get your profile noticed • Network Advice –Ask other HR professionals Metro Atlanta’s Most Active Resource for Advancing HR Professionals Metro Atlanta’s Most Active Resource for Advancing HR Professionals Applications Metro Atlanta’s Most Active Resource for Advancing HR Professionals Job Tools LinkedIn Job Search Metro Atlanta’s Most Active Resource for Advancing HR Professionals Professional Networking’s Best Bets • Looking for a job? – Inside Access – Research potential employers • Hiring? – Talent Pipeline – Develop employment brand Metro Atlanta’s Most Active Resource for Advancing HR Professionals For Additional Information • www.hrdracc.com • Jennifer Brock @ [email protected] Metro Atlanta’s Most Active Resource for Advancing HR Professionals.