2021 MEDIA KIT MARTHA STEWART IS A BRAND THAT CELEBRATES LIVING We create best-in-class lifestyle content because we believe that life is better when you share the good things—a freshly cooked meal, a home you love, and moments both big and small. We inspire and equip people to design the life they want. The joy is in the doing. EDITORIAL EXPERTS ELIZABETH GRAVES Editor in Chief ABBEY JENNIFER JENNIFER KUSTER-PROKELL TUNG CRESS Creative Director Executive Editor Executive Editor, Digital SARAH CAREY GREG TANYA Editorial Director LOFTS GRAFF of Food & Entertaining Deputy Editor Style Director MELISSA ELYSE CLAIRE LORNA OZAWA MOODY SULLIVAN ARAGON Features & Senior Health and Associate Home Editor Garden Editor Wellness Editor Beauty Editor Our editorial experts’ have spent years training with Martha herself. Their know-how, passion, and endless curiosity yields content that resonates with consumers. OUR CORE EDITORIAL THEMES Food & Entertaining Holiday & Crafts Pets Decorating & Home Collecting Beauty & Style Gardening Health & Wellness EDITORIAL JANUARY/FEBRUARY JUNE NOVEMBER Fresh Starts Summer Food & Entertaining Giving Thanks Close: 11.11.20 On-Sale: 1.15.21 Close: 3.17.21 On-Sale: 5.14.21 Close: 8.18.21 On-Sale: 10.15.21 Digital Content: Live Well Digital Content: What’s For Dinner? Digital Content: Mastering the Holiday Meal MARCH JULY/AUGUST Living Better, Living Beautifully 60 Days of Summer DECEMBER Close: 12.23.20 On-Sale: 2.12.21 Close: 4.28.21 On-Sale: 6.18.21 Holiday Playbook Digital Content: The Well-Kept Home Digital Content: You’re Invited Close: 9.22.21 On-Sale: 11.12.21 Digital Content: APRIL SEPTEMBER Mastering the Holiday Meal Whole Living: Cleaner and Greener Good Things Close: 1.20.21 On-Sale: 3.12.21 Close: 6.23.21 On-Sale: 8.13.21 Digital Content: Clean Science Digital Content: Out of the Kitchen MAY OCTOBER Instant Upgrades & DIY Ideas Fall Fun Close: 2.17.21 On-Sale: 4.16.21 Close: 7.21.21 On-Sale: 9.10.21 Digital Content: Rescue & Revamp Digital Content: You’re Invited *All editorial subject to change and cancellation READERS VALUABLE CONSUMERS PSYCHOGRAPHICS Delivering an audience of engaged fans who are “doers,” big spenders, and highly influential. ENGAGE • 86% describe themselves as “doers” • 3 out of 4 fans engage with the Martha brand across 4 or more platforms • 98% consider Martha Stewart Living a trusted source for great ideas for recipes, entertaining, and décor • 90% believe the magazine offers something they don’t get in other magazines PURCHASE • 82% of Martha Stewart Living are the principal shoppers in their household, ranking #1 among the competitive set • In the past 12 months, Martha Stewart Living fans have spent: — $34.3B on Groceries — $992M on Health and Beauty Aids — $195M on Prescription Drugs — $6.2B on Home Remodeling/Improvements — $1.9B on Household Furnishings (Big/Low Ticket Items) — $3.6B on Clothing — $2.7B on Fine Jewelry/Watches — $29.9B on Auto (Purchases/Lease) — $10B on Domestic/Foreign Vacations INFLUENCE • 10% more likely than U.S. average to influence other’s purchase decisions Source: GFK/MSL Insiders. Brand Involvement Study. GFK MRI Doublebase 2019. Adults. Competitive Set: Food Network Magazine, O, The Oprah Magazine, Bon Appétit, HGTV Magazine. READERS VALUABLE CONSUMERS A HIGHLY ENGAGED PREMIUM AUDIENCE PRINT/DIGITAL EDITION READERS Total Audience 7M % Female 89% Median Age 56 Median HHI $77,754 HHI $100K+ 39% Own Home 71% Married 57% Any College 68% Any Kids 33% Readers Who Visit the Website 8% Source: Gfk MRI Doublebase 2020 Report (Base Adults). MRI comScore Multiplatform Fusion, December 2019/S19. DIGITAL/SOCIAL USERS Website Monthly Users 11.2M Social Followers 10M Monthly Website Sessions 16.4M Monthly Page Views 57M Monthly Video Views 18.9M Website Users Who Read the Magazine 8% *Average Monthly Users, Sessions & PVs: Google Analytics CY 2020 (January 2020-September 2020). MRI comScore Multiplatform Fusion, December 2019/S19. Social Followers Include: Martha Stewart Living’s Facebook, Instagram, Twitter, Pinterest, Youtube and Everyday Food Youtube channels. MARKETING OPPORTUNITIES Martha Stewart Living is full-service marketing partner and offers integrated initiatives that extend your brand message to our millions of engaged consumers • High-impact, multi-platform programs • Digital, social, and mobile extensions • Retail Activations • Custom videos • Live events • Broadcast partnerships • Direct-to-consumer • Accountability measures For more information contact: Sandra Roth, Associate Publisher, Marketing at 212.455.1140 or [email protected] 2021 NATIONAL ADVERTISING RATES RATE BASE: 2,050,000 COLOR RATES BLACK & WHITE RATES PREMIUM PAGE RATES Full Page $251,000 Full Page $175,700 Cover 2 $313,900 2/3 Page $200,700 2/3 Page $140,500 Cover 3 $276,300 1/2 Page $157,000 1/2 Page $109,700 Cover 4 $326,500 1/3 Page $113,000 1/3 Page $79,000 *Rates are gross For more information contact: Daren Mazzucca, SVP/Group Publisher at 212.551.6913 or [email protected] NATIONAL ADVERTISING SPECS MAGAZINE TRIM SIZE: 9” X 10 7/8” BINDING: PERFECT BOUND AD SIZE TRIM SIZE NON-BLEED BLEED SIZE BLEED SAFETY width x length width x length width x length width x length Full Page 9” x 10 7/8” 8 1/2” x 10 3/8” 9 1/4” x 11 1/8” 8 1/2” x 10 3/8” Spread 18” x 10 7/8” 17 1/2” x 10 3/8” 18 1/4” x 11 1/8” 17 1/2” x 10 3/8” 1/2 Vertical 4 1/2” x 10 7/8” 4” x 10 3/8” 4 3/4” x 11 1/8” 4” x 10 3/8” 1/3 Vertical 3 1/8” x 10 7/8” 2 5/8” x 10 3/8” 3 3/8” x 11 1/8” 2 5/8” x 10 3/8” 2/3 Vertical 6” x 10 7/8” 5 1/2” x 10 3/8” 6 1/4” x 11 1/8” 5 1/2” x 10 3/8” 1/2 Horizontal 9” x 5 1/2” 8 1/2” x 5” 9 1/4” x 5 3/4” 8 1/2” x 5” 1/3 Horizontal 9” x 3 3/4” 8 1/2” x 3 1/4” 9 1/4” x 4” 8 1/2” x 3 1/4” 2/3 Horizontal 9” x 7 3/8” 8 1/2” x 6 7/8” 9 1/4” x 7 5/8” 8 1/2” x 6 7/8” 1/2 Sprd Horizontal 18” x 5 1/2” 17 1/2” x 5” 18 1/4” x 5 3/4” 17 1/2” x 5” 1/3 Square 6” x 5 1/2” 5 1/2” x 5” 6 1/4” x 5 3/4” 5 1/2” x 5” Digest 6” x 7 3/4” 5 1/2” x 7 1/4” 6 1/4” x 8” 5 1/2” x 7 1/4” 1/6 Vertical NA 2 1/4” x 4 7/8” NA NA 1/6 Horizontal NA 4 5/8” x 2 3/8” NA NA 1/12 Page NA 2 1/4” x 2 3/8” NA NA DOCUMENT/FILE SPECS AND PROOFS: See next page MATERIAL EXTENSIONS AND AD PORTAL CONTACT: Mario Trejo Acasio 419.622.2891 [email protected] PRINT ADVERTISING SPECS TRIM SIZE: 9” X 10 7/8” FONTS: • 4-color black type is not allowed. FILE TYPES AND DELIVERY: • To create rich black use 100% K and 60% C. • Effective January/February 2021 issue • Free fonts or system fonts should not be used. If used, Submit PDF-X1a FILES via Quad Ad Shuttle: they must be outlined. adshuttle.com/Meredith • Do not apply styles to basic fonts, use the actual font. • For instructions on how to create a PDF-X1a go to: • 4-color type should not exceed 300% density. http://www.meredith.com/sites/default/files/PDFx1a_ • To avoid low-res (soft type) or 4-color black type, Guide2015_D2D.pdf type should be set in InDesign or Illustrator and not in • Prepare files to Meredith’s specs in accordance with Photoshop. SWOP specifications. If the below guidelines are not met, • Reverse type should use a dominant color (usually the color and quality of print reproduction may vary. 70% or more) for the shape of the letters and should be trapped when practical and not detrimental to the FILE SPECIFICATIONS/GENERAL GUIDELINES: appearance of the job. • Include/embed all fonts and artwork. • Color or reverse type and line art should not be less • Max density (total area coverage) is 300% than .007” at the thinnest area. Single color type and line art should not be less than .004” at the thinnest area. • Image resolution is 300 dpi, Line illustration is 2400 dpi. General guideline is nothing thinner than the equivalent • CMYK or Grayscale only. Convert any spot colors not of a hairline rule. intended to print into CMYK. RGB elements must be converted to CMYK. PROOFS: • 5/c ads: Limit spot color to the elements from the Pantone Library. • Meredith does not accept color proofs. SWOP proofing standards are used Press side for publication printing. • Files must be properly trapped. Advertisers should calibrate their proofing devices to • Limit file name to 24 characters including the extensions. Industry SWOP Standards for Publication Printing. Refer • Files must be single pages or spreads, no multipage files. to www.swop.org for additional information. • Do not nest PDF files in other PDFs, EPS files in other EPSs. • Do not use illegal characters such as (“()*&^%$#@!’{}[]|\’,;: NOTES: in file names. • Meredith does not make any changes to ads or files.