Local NoMad THE LOCAL’S GUIDE TO NOMAD, NEW YORK CITY 1 Welcome home to NoMad. 2 1 NoMad is a diverse neighborhood that offers the best to its community, from the cultural to the culinary. It is both international and local at the same time. If you have a vision, you can live it in NoMad. 2 3 CONTENTS Finding Food & Green Shops & Fitness & Arts & NoMad Drink Spaces Retail Wellness Culture 01 INTRODUCTION 18 EATALY 44 MADISON 72 BARNEYS 98 OUTDOOR 114 GALLERIES New York’s most Explore gastronomic SQUARE PARK NEW YORK ACTIVITIES The world’s best diverse and rarities An urban park nestled Decades of A neighborhood built contemporary galleries sought-after in the heart of NoMad luxury fashion like a fitness studio neighborhood 23 THE BEST BREWS 116 WHITNEY MUSEUM Spots for your 46 KEATS MYER 74 PROJECT NO. 8 100 SOULCYCLE An internationally 12 WHAT’S IN NOMAD morning fix Interview with the An alluringly High-power cycling renowned museum The neighborhood Executive Director of experimental shop classes that are as fun with the best of that has everything 26 FOOD52 the Madison Square as they are tough American art to offer Interview with food Park Conservancy 76 CLOTHING & bloggers Amanda ACCESSORIES 102 DAVID KIRSCH 118 PAULA SCHER Hesser & 56 UNION SQUARE Everything you want, Interview with owner Interview with a Merrill Stubbs GREENMARKET just around the corner and founder of the preeminent graphic Fresh, colorful produce Madison Square Club designer and Partner 32 ELEVEN MADISON from hundreds of 78 J. J. HAT CENTER at Pentagram design PARK local farms Explore New York’s 108 FITNESS Can a meal elevate oldest hat shop No more gym ennui 124 PERFORMANCE your soul? 62 GREENERY IN A spectacle for every THE CITY 80 STEPHANIE 110 WELLNESS kind of critic to enjoy 34 DINING OUT New York’s most SANDLER Rejuvenate the mind Food as diverse as the innovative Interview with a and body 126 AUDREY GELMAN neighborhood outdoor space longtime NoMad Interview with the influencer and luxury Co-founder & 36 FOOD MARKETS 64 THE HIGH LINE brand specialist CEO of The Wing For a flavorful New York’s most Sunday afternoon innovative 86 B&B ITALIA 134 MUSEUMS outdoor space Fine Italian furniture Curatorial jewels and 38 THE JOHN DORY for every taste historic collections OYSTER BAR A staple for any 88 NOA SANTOS 136 NOE DEWITT oyster lover Interview with the & FAMILY founder of Homepolish Interview with a 40 NEIGHBORHOOD photographer and HOTELS 94 RIZZOLI NoMad native Stylish and attentive A dream bookstore NoMad hotels with a unique and 144 CULTURAL artful selection INSTITUTIONS Strongholds for the arts 146 JUAN GARCIA MOSQUEDA Interview with the founder of Chamber 4 5 Finding NoMad NOMAD IS A DYNAMIC NEIGHBORHOOD NESTLED IN THE MIDDLE OF NEW YORK CITY 6 7 WHERE BROADWAY MEETS FIFTH AVENUE IN NOMAD 8 9 NoMad is the essence of twenty-first- What’s in century New York: NoMad energetic, stylish, FROM FITNESS TO DINING TO THE ARTS, NOMAD IS FILLED WITH THE MOST DIVERSE and always MIX OF ACTIVITIES AND EXPERIENCES surprising. 10 11 13 Food & Drink NOMAD IS NEW YORK CITY’S CULINARY CAPITAL 15 AT EATALY, MEET SPECIALISTS FOR EVERY TYPE OF FOOD 16 17 Gastronomic Rarities EATALY This is a foodie’s number one destination. It’s a cornucopia of Italian gastronomy, a grazer’s delight, and a wonderful spot for a casual lunch of prosciutto and mozzarella pizza or a warm farro salad. Hear specialists describe the flavor of olive oil made from umbrella-shaped Biancolilla trees in Sicily, and explain how the spiral twist of a pasta holds a pesto sauce. The cheese The pasta The produce The seafood From pungent to mild, flaky to Pasta feels like so much more With the freshest figs and the Plan a dinner party that creamy—you’ll find the perfect than a quick, easy meal when it’s juiciest tomatoes, it’s no mystery features freshly caught cheeses to adorn a charcuterie handmade, beautifully shaped, and why locals swear by Eataly’s seafood. You’ll find different board or to eat by the slice. imported from Tuscany. bountiful produce section. delicacies every day. What’s rare What’s rare What’s rare What’s rare Castelmagno di alpeggio Villa Magra extra virgin olive oil Muscat grapes and BeauSoleil oysters DOP cheese and Alta Valle Scrivia croxetti pasta Sumo oranges 18 19 FRESH FIGS AT EATALY 20 THE BEST BREWS Where even coffee-drinking is an elevated experience Competing Toby’s Estate Coffee Stumptown Coffee Roasters 160 Fifth Avenue 18 West 29th Street Cappuccinos tobysestate.com stumptowncoffee.com Why it’s good Why it’s good Sip a frothy cappuccino made from their Stumptown is nestled in one of NoMad’s specialty Flatiron espresso blend or a shot chicest hotels, the Ace, whose turn-of-the- from their custom La Marzocco Strada century architecture draws diverse crowds EP espresso machine. Beverages are into its lobby. Enjoy your coffee or tea with complemented by delicate pastries, from savory or sweet bites from some of the city’s flaky croissants to rich chocolates to best bakeries. artisanal doughnuts. 22 23 CHOP SHOP II ON 24TH STREET SWEETGREEN ON BROADWAY IZAKAYA ON 26TH STREET BELGIAN BEER CAFE ON FIFTH AVE HILLSTONE RESTAURANT ON PARK AVENUE SOUTH 25 Amanda Hesser and Merrill Stubbs contribute to NoMad’s vibrant food and startup scenes with style, taste, and environmental awareness. They gather inventive recipes for quirky cookbooks, collaborate with artisans who Style & Taste make beautiful, small-batch kitchenwares, and share it all with their local community in NoMad as well as their global following on Food52’s website. Amanda was a food editor and feature writer at The New York Times and is the author of Cooking for Mr. Latte: A Food Lover’s Courtship, with Recipes. Merrill learned to wield her knife at Le Cordon Bleu in London and then put her chopping skills to use in the test kitchen at Cook’s Illustrated. Merrill and INTERVIEW WITH AMANDA HESSER & Amanda met while working on The Essential New York Times Cookbook. A MERRILL STUBBS FOUNDERS OF FOOD52 friendship bloomed, and the seeds of a big idea—Food52—were sown. 26 27 What inspires you about the NoMad Why did you choose to locate Food52 Eataly, Fairway Market, Whole Foods, and the neighborhood? in NoMad? Chelsea Flower Market. We feel that we lucked Merrill: Over time, NoMad is becoming more Amanda: Our previous office was not too far from out because we are right in the middle of all this. and more of a hub for tech companies. That’s where we are now. And our office before that was appealing to us because we’re often meeting actually not too far away either, so we’ve been in Do you have a favorite spot in the NoMad with other companies to explore potential the neighborhood since 2011. NoMad is a central neighborhood? partnerships—NoMad is convenient from that location that is easy to get to both for our team Amanda: A coffee shop named Seven Grams perspective. NoMad is also a neighborhood and for those who have meetings with us. Caffé opened in 2014, a year before we moved that has become more vibrant and interesting to 26th Street in February 2015. When it opened, because of the influx of people. It’s an area that Merrill: I think people are intrigued by NoMad. we were like, “Whoa, things are changing.” Seven has seen real growth. It’s not a neighborhood they necessarily know a Grams Caffé has become a place where you lot about. When they set foot in it, they feel the always see a friend, or someone from the Amanda: But NoMad still has some of the energy. They always tell us that, “Where you guys Food52 office. remnants of an older New York, the sort of are is really cool.” neighborhoodiness that you don’t usually get Amanda: We know all the baristas. It’s kind of when a neighborhood is gentrified. I think that’s So you wanted to stay in NoMad? like our Cheers. There is a bar down the block why we like NoMad so much. We value that. Amanda: Honestly, we did look elsewhere. We called Sid Gold’s Request Room, which is really a looked in the Financial District, and we looked karaoke bar. And when anybody from our team Merrill: Our block still has places that have been in Brooklyn, but we kept being drawn back to comes in, they’re like, “Oh, here comes Food52!” around for a long time. For example, there’s a the NoMad neighborhood both for its local kitchen supply store right across the street, two offerings and for its convenience. Our advertising Merrill: We couldn’t imagine a neighborhood with hotels, a school, and a pottery studio that have team can very easily go uptown to meet with a truer sense of community. all been here for ages. There are neighborhood the brands that we work with. They can just as strongholds, and there is also the newer stuff. easily meet the agencies that travel through New NoMad is a mix. York. We often do photo shoots, so it’s wonderful to get great fresh ingredients and florals from 28 29 “I think people are intrigued by NoMad. When they set foot in it, they feel the energy.” AMANDA HESSER’S & MERRILL STUBBS’ AMANDA HESSER LOCAL FAVORITES 30 31 Eleven Madison Park FOR A MEAL THAT ELEVATES IT’S ALL IN YOUR SOUL AND ENGAGES ALL THE DETAILS YOUR SENSES Did you know? It starts with the space: thirty-foot-high ceilings, art deco trims, terrazzo floors.