Q1 2021 THE STATE OF THE HOT 100 TOP 10 SELECT HIGHLIGHTS FROM THE REPORT Compositional and Industry Trends for the Billboard Hot 100 Top 10 The State of the Hot 100 Top 10 takes an in-depth look at the compositional and industry- related trends for the Billboard Hot 100 Top 10. What follows are a few select highlights from the 100+ page report. ABOUT THIS REPORT PAGE 2 | SONGS & CREDITS Data is for songs that charted in the Billboard Hot 100 Top 10 and excludes holiday PAGE 3 | PERFORMING ARTISTS songs. PAGE 8 | SONGWRITERS Data related to compositional characteristics are propriety to Hit Songs PAGE 12 | PRODUCERS Deconstructed. Artist, songwriter, producer, label and PAGE 15 | RECORD LABELS charting information are aggregated from the PRO’s, Billboard, and streaming platforms. PAGE 17 | TIKTOK HITS All credits are from the date songs entered PAGE 19 | TOP 10 the Top 10. At times percentages may not add to 100% due to numbers being rounded up or down. Production teams (i.e. The Audibles) are counted as a single producer. © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 2 of 24 Q1 2021 IN REVIEW 24 4 Hot 100 Hot 100 Top 10 Songs #1 Hits Listen to Playlist Listen to Playlist In Q1 2021, 24 songs charted in the Top 10 of the Billboard Hot 100, four of which charted at #1. Behind those songs were 28 performing artists, 111 songwriters, 52 producers and 10 record labels. 28 111 PERFORMING CREDITED ARTISTS SONGWRITERS 52 10 CREDITED RECORD PRODUCERS LABELS © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 3 of 24 Performing Artists Select Report Highlights (Q1 2021) © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 4 of 24 Twenty-eight artists charted in the Hot 100 28 Top 10 in Q1 2021. Twenty were primary Performing artists and 8 were featured artists. Artists Q1 2021 Of those 20 primary artists, just four achieved more than one Top 10 hit in Q1: 20 8 Drake (4), The Weeknd (2), Justin Bieber PRIMARY FEATURED (2) and Ariana Grande (2). ARTISTS ARTISTS While only one quarter of songs outside of hip hop had a featured artist, within the hip hop genre, the percentage of songs with a featured artist surpassed those without in Q1 2021. Hip Hop Songs with a Featured Artist 2017 - Q1 2021 80 75% 66% 60 55% 57% 52% 48% 45% 43% 40 34% 25% 20 0 2017 2018 2019 2020 Q1 2021 Has No Featured Artist Has A Featured Artist © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 5 of 24 Primary Artists with 2+ Top 10 Hits (Q1 2021) Four artists scored two or more Top 10 hits in Q1 2021. Drake Laugh Now Cry Later Lemon Pepper Freestyle Wants and Needs 4 What's Next Justin Bieber TOP 10 HITS Anyone Holy 2 TOP 10 HITS Ariana Grande 34+35 Positions 2 The Weeknd TOP 10 HITS Blinding Lights Save Your Tears 2 TOP 10 HITS © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 6 of 24 Primary Artists with #1 Hits (Q1 2021) In Q1 2021, four primary artists were credited with a #1 hit. Of them, Olivia Rodrigo achieved 4 the most weeks at #1 with her debut single Artists with Drivers License. #1 Hits In addition to being her first #1 hit, Drivers License is also Rodrigo's first Top 10 hit. The same is the case with 24kGoldn, who scored his first charting hit with Mood. 8 2 WEEKS AT #1 WEEKS AT #1 Olivia Rodrigo 24kGoldn Drivers License Mood (feat. iann dior) 1 1 WEEK AT #1 WEEK AT #1 Cardi B Drake Up What's Next © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 7 of 24 Blinding Lights 55 Weeks in the Top 10 / 4 Weeks at #1* Primary Performing Artist: The Weeknd Songwriters: Belly, DaHeala, Max Martin, Oscar Holter, The Weeknd Producers: Max Martin, Oscar Holter, The Weeknd Record Label: Republic Key Compositional Characteristics Primary Genre: Pop Sub-Genres/Influences: Retro (1980s), Electropop/Synthpop, New Wave Lead Vocal Delivery Type: Sung Lyrical Themes: Love/Relationships Song Title Placement: None Length: 3:15 Tempo: 171 BPM Key: Minor Form: I-A-PC-B-IB-A-PC-B-C-B-IB-O First Chorus Appearance: 1:01 / 31% of the way into the song Prominent Instruments: Bass (Synth), Claps, Drums/Perc (Primarily Electronic), Synth (Non-Bass) *Charting information is through Q1 2021 © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 8 of 24 Songwriters Select Report Highlights (Q1 2021) © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 9 of 24 #1 111 HITS Songwriters with Top 10 Hits 16 songwriters have Q1 2021 a credit on a #1 hit Q1 2021 Songwriter Team Size Of the 111 credited songwriters that Q1 2021 charted in the Hot 100 Top 10 in Q1 63% 2021, 16 scored #1 hits. 60 40 Songwriting team sizes of five or 20 17% 13% more continued to be the most 8% 0 popular. Q1 2021 5+ 3 4 2 In Q1 2021 there were no songs written by a solo writer. 5 Year Trends Songwriter Team Size 100 58% 60% 63% 51% 50 49% 3% 5% 3% 0 0% 0% 2017 2018 2019 2020 Q1 2021 5+ 1 © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 10 of 24 14 Songwriters with 2+ Top 10 Hits 4 4 TOP 10 WEEKS IN Drake HITS THE TOP 10 Laugh Now Cry Later, Lemon Pepper Freestyle, Wants and Needs, What's Next In Q1 2021, 14 songwriters had a credit on more than one Top 10 hit. Drake came out on top with four, followed by Tommy Brown 3 12 and Mr. Franks with three, each. TOP 10 WEEKS IN Tommy Brown HITS THE TOP 10 34+35, Holy, Positions 3 12 TOP 10 WEEKS IN Mr. Franks HITS THE TOP 10 34+35, Holy, Positions 86% Male Q1 2021 The vast majority of 100 86% songwriters, 86%, were male. 80 60 Only 15 of the quarter's 111 songwriters were female, 6 of 40 whom were the performing 20 14% artist on the song(s) they wrote. 0 Male Female © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 11 of 24 Producers Select Report Highlights (Q1 2021) © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 13 of 24 #1 52 HITS Producers 9 producers have with Top 10 Hits a credit on a #1 hit Q1 2021 Q1 2021 Of the 52 credited producers that charted in the Hot 100 Top 10 in Q1 2021, nine scored a #1 hit. In Q1 2021, three producers was the most popular team size, followed closely by teams of two and solo producers. While teams of five or more are commonplace for songwriters, production teams this large are few and far between and were represented by only two songs in Q1: Go Crazy and Holy. All credited producers are male except for one, Dounia Aznou, who is one of six credited producers on Go Crazy . Producer Team Size 98% Male Q1 2021 Q1 2021 60 100 98% 40 38% 25% 50 21% 20 8% 8% 2% 0 Q1 2021 Female Male 1 2 3 4 5+ © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 14 of 24 Eight producers had a credit on more than one 8 Top 10 hit in Q1 2021. Tommy Brown and Mr. Producers with 2+ Franks came out on top with the same three Top 10 Hits hits each: 34+35, Holy and Positions. 3 12 TOP 10 WEEKS IN Tommy Brown HITS THE TOP 10 34+35, Holy, Positions 3 12 TOP 10 WEEKS IN HITS THE TOP 10 Mr. Franks 34+35, Holy, Positions © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 15 of 24 Record Labels Select Report Highlights (Q1 2021) © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 16 of 24 Republic had far and above the most Hot 100 Record Top 10 hits in Q1 2021 with 10, one of which was 10 Labels a #1 hit (What's Next). Columbia followed with three, one of which was also a #1 hit (Mood). 300 Interscope S-Curve Atlantic RCA Warner Columbia Republic Warner Music Nashville Def Jam Labels with the most Top 10 Hits Republic Q1 2021 Genre Breakdown 100 50 40% 40% 10% 10% Republic 0 10 Songs Hip Hop/Rap Pop R&B/Soul Country One #1 Hit Columbia Q1 2021 Genre Breakdown 100 67% 50 33% Columbia 3 Songs Pop Hip Hop/Rap One #1 Hit © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 17 of 24 TikTok Hits The popular social media app TikTok has been responsible for the success of several Hot 100 Top 10 hits this year. In Q1, they included Drivers License, Mood and What You Know Bout Love, the latter of which was in the Top 10 most-used songs on the app of 2020. Both Drivers License and Mood reached the top spot on the Billboard Hot 100, where they each stayed for eight weeks. Drivers License Olivia Rodrigo 1 10 PEAK CHART WEEKS POSITION IN THE TOP 10 Mood 24kGoldn (feat. iann dior) 1 29 PEAK CHART WEEKS POSITION IN THE TOP 10 What You Know Bout Love Pop Smoke 9 2 PEAK CHART WEEKS POSITION IN THE TOP 10 © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 18 of 24 © 2010-2021 Hit Songs Deconstructed™. All rights reserved. Page 19 of 24 Only four primary genres charted in the Top 10 of the Billboard Hot 100 in Q1 2021.