Page 2 IFEA Although there is an economic benefit to having hundreds of thousands of visitors in our community, by and large, the local volunteers have nothing to gain but the pride they experience in being a part of spreading joy and happiness. It has always being about the people of Hidalgo doing great things that are not supposed to happen in poor border towns. It has always been about sons and daughters of immigrants teaming up to become Texas State champions in marching band, soccer, cross country and mariachi competitions. It has always been about people banding together with a common mission to make Hidalgo the beautiful place it is and it is this unity in spirit that makes Hidalgo an IFEA World Festival and Event City! Sincerely, John David Franz Mayor Section I. Community Overview a. Current City Population City of Hidalgo 2000 2010 - Estimated Population 7,322 13,956 Source: US Bureau of the Census, Washington DC b. Current SMSA or LUZ Population (Standard Metropolitan Statistical Area or Large Urban Zone) McAllen MSA, Texas Population 2000 2008 2009 2010 Projected 2011 Total 589,463 714,445 733,688 752,909 773,045 Population Under 18 201,002 245,756 250,459 255,062 259,807 18-24 84,529 84,926 88,175 91,297 94,545 25-44 157,323 193,767 198,927 204,103 209,532 45-64 91,335 125,881 130,553 135,379 140,164 65-older 55,274 64,115 65,574 67,068 88,997 Source: US Bureau of the Census, Washington DC c. Population within a 50 Mile Radius of Applicant City •1,081,365 in the US • 1.4 million in Mexico Source: Sites on Texas provided by Texas Workforce Commission d. Primary Festival and Event Venues Available (Indoor and Outdoor - i.e.: Theatres, Plazas, Bandshells, Parks, Stadiums, Fairgrounds, Sport Facilities, Convention Centers, etc., including those facilities planned for completion within the next two years, and Estimated Capacities for Each. For outdoor venues use a formula of 1 person per 3 square feet if no other total capacity numbers are available.) State Farm Arena – Indoor 6,800 State Farm Arena – Outdoor/Grounds 50,000 Hidalgo Pumphouse Museum & World 5,000 Birding Center Amphitheater and Amphitheater Seating 600 grounds Memorial Park 15,000 Municipal Park 10,000 McAllen Park 1,000 La Herradura 150 Hidalgo Viejo/El Mercado 5,000 Valley View High School Auditorium 800 City Hall Plaza 15,000 e. Water and Power Accessibility in Outdoor Venues Location Water Accessibility Power Accessibility City Hall Plaza 2 Inch Meter & 1.5 Inch 2,320 AMPS Meter State Farm Arena 3 Inch & 2 Inch Meters 3,270 AMPS Memorial Park Two 2 Inch Meters 1,200 AMPS Municipal Park Three 2 Inch Meters 200 AMPS McAllen Park 2 Inch Meter 320 AMPS Pumphouse Museum & 2 Inch & 1 Inch Water 700 AMPS World Birding Center Meters Hidalgo Viejo/El Mercado 2 Inch & 1 Inch Meters 1,680 AMPS f. Hospital and Emergency Response Availability •Five immediate hospitals that Hidalgo‟s ambulance provider transports to all within 8 to 10 miles. oMcAllen Medical Center. Recognized as a Level IV Trauma Facility o Rio Grande Regional Hospital o McAllen Heart Hospital o Mission Hospital oDoctors Hospital at Renaissance(12 miles) •There are more hospitals in the Rio Grande Valley that are available to transport to upon patients request. •The City of Hidalgo contracts ambulance service with Pro Medic EMS. •Level of care is Advance Life Support with Mobile Intensive Care capabilities. • Ambulance is fully staffed 24/7 with a minimum of 2 minute respond time as per contract. •Helicopter response is available through Air-Care, out of Harlingen •The Fire Department also responds to all EMS related calls for service as first responders with all firefighters crossed trained as EMTs. g. Total Number of Hotel Rooms Available •There are 3,922 Hotel Rooms available in the immediate vicinity. h. Public Transportation Options •Six Taxi Companies serving the City of Hidalgo •Three Bus Companies serving the City of Hidalgo •Two Van services. •Four Mexican owned bus services serving the area including Reynosa, MX & the US. •Air Transportation – McAllen-Miller International Airport (Continental, American and Allegiant Airlines and private air at McCreery Aviation located at McAllen-Miller International Airport. Southwest Airlines is available at Valley International in Harlingen (45 miles away). There is also air service into Brownsville (55 miles) and in Reynosa, MX. i. Parking Availability (paid lots, meters, and free) •Free parking at all Hidalgo parks (Memorial Park, Municipal Park, McAllen Park Hidalgo Pumphouse Museum and World Birding Center and at the City Hall Plaza. •Two paid parking lots in the city - Hidalgo Parking and Valley Park USA both located at the Hidalgo/Reynosa International Bridge. •Parking for the BorderFest event is $5.00 and approximately 6,500 spaces are available. j. Walking Paths, Bicycle Lanes •The City of Hidalgo 13.6 mile Hike and Bike Trail provides easy access to and between the city‟s neighborhoods, schools, parks, government buildings, historical attractions and activity areas providing easy access to festivals and events in the city. •The trails are also used by the school system‟s athletic departments to hold UIL Track Meets and by the ROTC classes for distance training. •The City of Hidalgo just received a 1 million dollar Phase II grant extending the hike and bike trail system 8 miles reaching out to Santa Ana Wildlife Refuge and north connecting to the City of McAllen‟s Hike and Bike Trail thus uniting the hike and bike routes of Hidalgo, Pharr, McAllen and Mission. In addition, the new grant includes installation of sidewalks and appropriate lighting and a cycling terminal facility in the Historic Hidalgo Viejo/El Mercado area. k. Estimated City Visitors Annually Attributed to Festivals and Events There are more than 1,400,000 visitors annually attributed to festival and events in Hidalgo including but not limited to: BorderFest, Festival of Lights, First Saturdays at the Pumphouse events, State Farm Arena events, Diez Y Seis, National Night Out, etc. Section II. Community Festivals and Events Hidalgo Festivals •BorderFest •Hidalgo‟s Festival of Lights •1st Saturday at the Pumphouse •Diez y Seis •National Night Out •State Farm Arena Multi Purpose Event Center a. Festival or Event Name BorderFest b. Top Executive Contact Information Joe Vera III, CFEE,/ Kay Wolf, CFEE, 704 E. Texano Dr, Hidalgo, TX, 78557, 956-843-2286, [email protected], [email protected] c. Number of Years Festival or Event has been Produced 34 (First event held in 1976) Will celebrate 35th March 3-6, 2011 d. Dates (Minimally the month held, with days if clearly defined – i.e.: the last weekend in June. If the event is a series, list the starting and ending dates – i.e.: Every Wednesday, June through August.) First full weekend in March (Thursday – Sunday) e. Recurrence Cycle (Annually, Every 5 Years, etc.) Annually f. Gross Operating Revenues (Cash Plus In-kind; Most Current Year) Revenue, $698,446 g. Gross Operating Expenses (Most Current Year) Expenses, $669,601 h. Total Sponsorship Support (Cash and In-kind; Please provide a copy of your Sponsor Recognition List.) Total Sponsorship Support including cash and in-kind for BorderFest: $949,500 Corporate Sponsors AEP Electric Alexia Financial Services Allied Waste BBVA Compass Bank Bert Ogden Motors Capital One Bank City of Hidalgo GDF Suez HEB Grocery Stores HEDC Hermes Music Hidalgo Chamber of Commerce Hidalgo Independent School District IBC Bank KGBT - TV 4 Kidiatric Therapy Services L&F Distributors (Anheuser-Busch) Kraft Live Nation Liz Gonzalez Designs Melden & Hunt Engineers O‟Reilly Auto Parts Pepsi Co. Ramon Ayala SPI BikeFest State Farm Arena State Farm Insurance Stripes Convenience Stores Tequila Cazadores Texas Lottery Commission Time Warner The Monitor The Home Depot Tree of Life UETA Duty Free Valley View Independent School District Media Newspapers EL MANANA THE MONITOR LA PRENSA WINTER TEXAN TIMES THE TOWN CRIER COASTAL CURRENT RUMBO PERIODICO USA Magazines THE MONITOR / FESTIVA RGV MAGAZINE SOURCE MAGAZINE RGV GUIDEBOOK FESTIVALS OF TEXAS McALLEN TRAVEL SHOW THE MONITOR / BF TABLOID TEXAS BORDER BUSINESS Television ACTION 4 NEWS - KGBT-TV (CBS) FOX 17 XRIO KVEO 23 (NBC) NEWSCHANNEL 5 KRGV (ABC) KTLM-TV (Telemundo) TELEVISA / XERV UNIVISION KNVO 48 Radio BMP Radio XHAVO Digital 101.5 (Spanish ACH) XHRR La Ley 102.5 (Regional Mexican) KBUC 102.1 (Country) KSOX ESPN Radio 1240 AM (Sports) KURV 710 AM (Talk) JAM‟N 104.9, NOW JACK RADIO 104.9 CLEAR CHANNEL RADIO KTEX 100.3 (Country) KBFM Wild 104.1 (Urban/Hip Hop) KHKZ Hot Kiss 106.3 (ACH/Pop) KQXX Oldies 105.5 (Oldies) KVNS La Preciosa 1700 ENTRAVISION RADIO Que Pasa KKPS 99.5 (Tejano) Mix KVLY 107.9 (Adult Contemporary) KFRQ Q-94.5 The Rock (Rock) OYE, Now Super Estrella KNVO 101.1 (English & Spanish ACH) UNIVISION RADIO KGBT 98.5 (Regional Mexican) KBTQ Recuerdo 96.1 (Spanish Oldies) KGBT 1530 AM (Regional Mexican) i. Volunteer Count and Estimated Hours Worked 1122 (includes volunteers and BorderFest Committee) Estimated hours worked 16,784 j. Estimated Combined Aggregate Attendance 90,000 k. Estimated Non-Aggregate Attendance 84,097 l. Primary Targeted Marketing Efforts (Local, Statewide, Provincial, Regional, National, International) BorderFest has a comprehensive dual-language media campaign across all mediums-both traditional (radio, television, print, outdoor) and alternative (multimedia, social, and grassroots). 1. BorderFest does not grant exclusivity to any media outlet. 2. Every media outlet in the market is targeted. 3. Media campaign begins 8 weeks out. 4. Local Newspaper- The Monitor, The Brownsville Herald, Valley Morning Star, Valley Town Crier, Mid Valley Town Crier, El Manana, La Prensa, El Periodico USA, Coastal Current, Winter Texan Times, Progress Times, Edinburg Review, Border Business Magazine, RGV Magazine 5.