Public Service Broadcasting: Annual Report 2007 Research report Published: 22 March 2007 Public Service Broadcasting: Annual Report 2007 Contents Executive Summary..............................................................................................................................1 Introduction .........................................................................................................................................10 Structure of the report ...........................................................................................................................10 The PSB context ...................................................................................................................................11 Research methodologies ......................................................................................................................14 Programme genre definitions................................................................................................................16 1 Overview of the UK television market.......................................................................................18 Key themes ...........................................................................................................................................18 1.1 UK television industry revenues..................................................................................................19 1.2 Platform availability .....................................................................................................................22 1.3 Digital television take-up .............................................................................................................23 1.4 Television viewing .......................................................................................................................25 1.5 Viewing by age group..................................................................................................................29 1.6 Viewing by socio-economic group...............................................................................................30 2 Overview of Public Service Broadcasting................................................................................31 2.1 Summary findings........................................................................................................................31 2.2 Introduction..................................................................................................................................32 2.3 Output hours................................................................................................................................32 2.4 Viewing figures ............................................................................................................................35 2.5 Proportions of peak-time output and viewing: the “popularity index” ..........................................41 2.6 Audience impact..........................................................................................................................41 3 PSB Purpose 1: informing our understanding of the world ...................................................48 3.1 Summary findings........................................................................................................................48 3.2 Introduction..................................................................................................................................49 3.3 Output..........................................................................................................................................50 3.4 Viewing figures ............................................................................................................................51 3.5 Audience impact..........................................................................................................................54 4 PSB Purpose 2: stimulating knowledge and learning.............................................................61 4.1 Summary findings........................................................................................................................61 4.2 Introduction..................................................................................................................................63 4.3 Output hours................................................................................................................................63 4.4 Viewing figures ............................................................................................................................66 4.5 Audience impact..........................................................................................................................69 Public Service Broadcasting: Annual Report 2007 5 PSB Purpose 3: reflecting UK cultural identity........................................................................74 5.1 Summary findings........................................................................................................................74 5.2 Introduction..................................................................................................................................76 5.3 UK cultural identity ......................................................................................................................78 5.4 Nations and regions provision.....................................................................................................86 5.5 Viewing figures ............................................................................................................................88 6 PSB Purpose 4: representing diversity and alternative viewpoints ......................................92 6.1 Summary findings........................................................................................................................92 6.2 Introduction..................................................................................................................................93 6.3 Output..........................................................................................................................................93 6.4 Viewing figures ............................................................................................................................94 6.5 Audience impact..........................................................................................................................95 7 Public Service Broadcasting: Characteristics .........................................................................96 7.1 Summary findings........................................................................................................................96 7.2 Introduction..................................................................................................................................98 7.3 High quality..................................................................................................................................99 7.4 Original ......................................................................................................................................101 7.5 Innovative ..................................................................................................................................102 7.6 Challenging................................................................................................................................104 7.7 Engaging ...................................................................................................................................105 8 Children’s PSB ..........................................................................................................................110 8.1 Summary findings......................................................................................................................110 8.2 Introduction................................................................................................................................111 8.3 Viewing figures ..........................................................................................................................113 8.4 Parents’ views ...........................................................................................................................116 9 S4C .............................................................................................................................................127 9.1 Summary findings......................................................................................................................127 9.2 Introduction................................................................................................................................128 9.3 Output hours..............................................................................................................................129 9.4 Viewing figures ..........................................................................................................................130 9.5 Audience impact........................................................................................................................131 10 Teletext...................................................................................................................................134 10.1 Summary findings......................................................................................................................134