Operation Best Foot Forward One-Day, High-Visibility Crosswalk Enforcement Action Wednesday, June 13, 2018 from 7:00 a.m. to 11:00 a.m. Total Media Ad Value: $154,276 | Total Impressions: 941,072 (estimate) The Orange County Sheriff’s Office (OCSO) and the City of Orlando Police Department (OPD) enforced Florida’s driver-yield law at seven crosswalks during Operation Best Foot Forward in Orange County and the City of Orlando. Total Enforcement Actions ▪ OPD: 0 warnings, 12 citations ▪ OCSO: 6 warnings, 26 citations ▪ Other Violations (speeding, seat belt, no license): 8 Earned Media Ad Value: $154,276 ▪ Television – 4 stations ▪ Digital/Print – 2 outlets ▪ Radio – 1 outlet Social Media Reach (BWCF + BFF) – June 12 – 14, 2018 ▪ Est. Impressions – 25.8K Total ▪ Facebook – 9,475 ▪ Twitter – 14.7K ▪ Instagram – 1,639 **An impression is defined as the point in which the ad or article is viewed by one person** Summary of Crosswalk Enforcement: June 2018 Operation BFF Crosswalk Approximate Start Time: Agency enforcing Columbia St. & Kuhl Ave. 7 - 8 a.m. OPD Pine Street, East of Rosalind Ave. 8:30 - 9:30 a.m. OPD (302 E. Pine Street) International Dr. & Austrian Ct. 9:30 - 10:30 a.m. OCSO N. Pine Hills Rd. & El Trio Way 9:30 - 10:30 a.m. OCSO Waterford Chase Pkwy. & Oak Chase Dr. 9:30 - 10:30 a.m. OCSO N. Summerlin Ave. & Washington St. 10 - 11 a.m. OPD 1 Operation Best Foot Forward Media Takeover Total Media Ad Value: $154,276 | Total Impressions: 941,072 (estimate) TV/Radio Media Coverage News 13 warns drivers of Operation BFF Morning report reminds drivers to yield to people News 13 walking for Operation BFF June 13, 2018 WKMG *Ran 5:10 a.m., 6:10 a.m., 9:10 a.m., 10:10 a.m. June 13, 2018 and 11:10 a.m. *Ran 5:09 a.m. and 6:09 a.m. Racquel Asa warns drivers of crosswalk Hadas Brown reports on Operation BFF in Pine Hills crackdown in Orange County WESH WFTV Hadas Brown Racquel Asa June 13, 2018 June 13, 2018 *Ran at 12:06 p.m., 4:27 p.m. and 5:15 p.m. Operation Best Foot Forward happening this morning WDBO Ryan Harper reports on crosswalk crackdown at June 13, 2018 Summerlin and Washington News 13 Ryan Harper June 13, 2018 *Ran at 12:10 p.m., 1:10 p.m., 3:10 p.m. and 4:10 p.m. 2 Operation Best Foot Forward happened today across Orange County WKMG Racquel Asa live at Pine St. talking about Justin Warmouth Operation BFF June 13, 2018 WFTV *Ran at 12:08 p.m. and 4:38 p.m. Racquel Asa June 13, 2018 Crosswalk crackdown overview WFTV Greg Warmouth Getting There: Ryan Harper talks to Amanda June 13, 2018 Day and residents about Operation BFF News 13 Ryan Harper June 13-14, 2018 *Ran 5:25 p.m., 6:25 p.m., 7:25 p.m., 8:25 p.m. , 9:25 p.m., 10:25 p.n., 11:25 p.m., 12:25 a.m., 1:25 a.m., 2:25 a.m., 3:25 a.m., and 4:25 a.m. All of the details about today’s crosswalk crackdown WESH Steward Moore June 13, 2018 3 Print and Online Media NextDoor: Operation Best Foot Forward NextDoor Community Forum June 11, 2018 Sgt. Menachem Green Commentary: Hey, Florida drivers: Let’s run over fewer people this year! Orlando Sentinel Scott Maxwell June 13, 2018 Florida is one of the deadliest states to be a pedestrian Orlando Sentinel (Orlando NOW) June 13, 2018 Scott Maxwell Want to avoid a $164 ticket? Be sure to stop for pedestrians. Orlando Sentinel Joe Burbank June 14, 2018 4 Social Media: Social Media Totals for BFF and BWCF June 11 - 14, 2018 Facebook: • 15 posts about Operation BFF • 37 shares • 9,475 estimated impressions Twitter: • 42 tweets about Operation BFF • 151 retweets, hashtags and likes • 14.7K estimated impressions Instagram: • 8 photos/videos posted • 129 likes • 1,639 estimated impressions Notable Engagers: • Alex Villareal, WESH • Bungalower • Hadas Brown, WESH • Jason Ruiter, Orlando Sentinel • LYNX • MetroPlan Orlando • Orange County • Orange County Sheriff’s Office • Orlando Health • PEDS Atlanta • Racquel Asa, WFTV • Ryan Harper, News 13 • Scott Maxwell, Orlando Sentinel • Space Coast TPO • Thornton Park Neighborhood Association • WalkSafe • WESH 2 News 5 Media Engagement: BFF Twitter: Hadas Brown (WESH) shared numerous Operation BFF content on her Twitter page, which was retweeted by the main WESH 2 News page to their followers – over 200K people! Reporters Ryan Harper (News 13) and Alex Villareal (WFTV) also shared BFF news on their Twitter pages. Scott Maxwell shared his Orlando Sentinel story on his personal Twitter as well, sparking conversation about safe walking in Orlando. BFF Instagram: Bungalower shared an Operation BFF video from BWCF on their Instagram page and encouraged followers to follow the BFF and BWCF pages for more information about what we do. 6 BFF Tweets 7 8 Our Partners’ Posts Orange County, Orlando Health, MetroPlan Orlando, LYNX, and the Orange County Sheriff’s Office (OCSO) retweeted posts by BFF. OCSO warned drivers about Operation BFF prior to the event, while WalkSafe shared the news in Miami. Facebook Highlights BFF and BWCF Board Member, Lisa Portelli, went live on Facebook to discuss Operation Best Foot Forward. To view the live Facebook video from Pine Hills Rd. & El Trio Way, click here. To view Lisa’s live Facebook video from E. Pine St., click here. 9 Starting the Conversation – Community Feedback Many community members liked and commented on posts by Best Foot Forward, our partners and the media. 10 Instagram Highlights BFF shared videos and pictures on Instagram. We also posted live to our Instagram story, sharing interviews and giving followers an inside look of Operation BFF. 11 .