DOCUMENT RESUME ED 377 459 CS 011 925 TITLE Effective Methods of Promoting Reading Habits in Asia and the Pacific: Report of the Training Course on Book Production in Asia and the Pacific (22nd, Tokyo, Japan, November 17-December 5, 1989). INSTITUTION Asian Cultural Centre for UNESCO, Tokyo (Japan). PUB DATE 90 NOTE 103p. PUB TYPE Collected Works Conference Proceedings (021) Reports General (140) EDRS PRICE MF01/PC05 Plus Postage. DESCRIPTORS Books; Elementary Education; *Foreign Countries; *Library Role; Mass Media Use; *Motivation Techniques; Program Descriptions; *Reading Habits; *Reading Improvement IDENTIFIERS *Asia Pacific Region; *Reading Motivation; UNESCO ABSTRACT The results of a course held in response to requests from the member states of UNESCO, this report presents the abridged con;:ant of lectures, discussions, and observation visits concerning the methods and experiences of the 19 participants in promoting reading habits in 16 Asian and Pacific countries. The report notes that one of the key issues in book development is how to promote reading habits in a practical way. The first part of the report (Creating Good Books and Methods of Promoting Reading) presents six papers:(1) "Creating Picture Books" (Seizo Tashima);(2) "Reading Promotion Activities and "ibraries in Japan" (Hitoshi Kurihara); (3) "Development of Reading Promotion Movement in Japan" (Kenichi Ino); (4) "Roles of School Libraries and Their Actual State in Japan" (Yoshie Nagai);(5) "Utilization of Mass Media for Reading Promotion" (Yasuo Ueda); and (6) "Creation and Effective Presentation of Picture Plays (Kamishibai)" (Noriko Matsui). The second part presents the reports of group discussions on how to succeed in promoting reading habits. The third part (Status-Quo of Promotion of Reading Habits in Asian/Pacific Countries) provides reports of the countries participating: Bangladesh, Bhutan, China, India, Indonesia, Iran, Laos, Ialaysia, Nepal, Pakistan, Papua New Guinea, Philippines, Republic of Korea, Sri Lanka, Thailand, and Viet Nam. Appendixes present the program schedule; lists of participants, lecturers, and secretariat members; and general information. (RS) *********************************************************************** Reproductions supplied by EDRS are the best that can he made from the original document. *********************************************************************** t , L.) t LL ), \v/J :211171)07 ts / , b (0] LirLalCllnie U S DEPARTMENT OF EDUCATION OH,. of F-ducabonivResoa,C, and ,,,plove,,,e,t EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) This document has been reproduced as received from the person or organqation originating it Minor changes have been made to improve reproduction quality Points of view or opinions stated in this document do not necessarily represent official OERI postmen policy "PERMISFAON TO REPRODUCE THIS MATER:AL HAS BEEN GRANTED BY C;),VTA....C.) TO THE EDUCATIONAL RESOURCES INFORMATION CENTER EP:C1 rt Asia-Culegsv,-st C'euviTe. or Q,lnesco 11 BEST COPY AVAILABLE Effective Methods of Promoting Reading Habits in Asia and the Pacific Report of the 22nd Training Course on Book Production in Asia and the Pacific Tokyo, 17 November 5 December 1989 Asian Cultural Centre for Unesco 3 Published by the Asian Cultural Centre for Unesco 6, Fukuromachi, Shinjuku-ku, Tokyo, 162, Japan ftel.(03)269-4435, fax.(03)269-4510) Printed by Taito Printing Co., Ltd. Tokyo (-0 Asian Cultural Centre for Unesco 1990 Photographs of cover page: "Melihat-lihat Duku" by Wahab Mash (Indonesia) and "Young Ficipents" by U Mya Than Chit (Myanmar) 4 PREFACE The Training Course on Promotion of Reading Habits- 22nd Training Course on Book Production in Asia and the Pacific- was held by the Asian Cultural Centre for Unesco, in cooperationwith Unesco, Japanese National Commission for Unesco, Japan Book PublishersAssociation, Japanese Board on Books for Young People and JapanLibrary Association, from 17 November to 5 December 1989. How to promote reading habits is one of the key issuesin book development and it needs a lot of effort from variousprofessionals and volunteers in schools, communities and homes.ACCU organized the Training Course on Promotion of Reading Habitsand Book Development in 1988 in response to the requests of the memberstates of Unesco in the region, and it was evaluated highly by themember states.Considering the results of this course and the priority needfor such kind of training course, ACCU organized this year's course on promotion ofreading habits, inviting 19 participants from 16 countries.The participants included librarians, educators, editors, writers and literacyeducation specialists. The 1990 course focusedmore on practical action for promoting reading habits in respective countries.After a series of lectures, discussions and observation visits concerning themethods and experiences of promoting reading habits (suchas roles of libraries and utilizing other media), the participants worked on "How to Succeedin Promoting Reading Habits" and gave many practical and effectiveideas on this topic.The abridged content of some of the lectures andreports of such group work is published in this report. We should like to expressour deep appreciation and gratitude to all those persons who rendered special contributionsto make this course a most fruitful one, especially the lecturers andthose who kindly received the participants for the observation visitsand field trips. We hope this report will be utilized extensivelyin further promoting reading habits. Asian Cultural Centre for Unesco CONTENTS I: CREATING GOOD BOOKS AND METHODS OF PROMOTING READING HABITS (1)"Creating Picture Books" Seizo Tashima 9 (2)"Reading Promotion Activities and Hitoshi Kurihara 13 Libraries in Japan" (3)"Development of Reading Promotion Movement Kenichi In° 19 in Japan" (4)"Roles of School Libraries and Their Yoshie Nagai 21 Actual State in Japan" (5)"Utilization of Mass Media for Reading Yasuo Ueda 22 Promotion" (6)"Creation and Effective Presentation Noriko Matsui 23 of Picture Plays (Kamishibai)" II: HOW TO SUCCEED IN PROMOTING READING HABITS reports of group discussion (1) Group-A Report 27 (2) Group-B. Report 28 (3) Group --C Report 29 III: STATUS-QUO OF PROMOTION OF READING HABITS IN ASIAN/PACIFIC COUNTRIES reports of the participants 35 Bangladesh, Bhutan, China, India, Indonesia, Iran, Laos, Malaysia, Nepal, Pa:.:stan, Papua New Guinea, Philippines, Republic of Korea, Sri Lanka, Thailand and Viet Nam APPENDIX: (1) Programme Schedule 96 (2) List of Participants 98 (3) List of Lecturers 100 (4) List of Secretariat Members 102 (5) General Information 103 6 PART I :CREATING GOOD BOOKS AND METHODS OF PROMOTING READING HABITS -4-" **"14, U. 4 --anV :MY ,4 *447-744a 4 BEST COPY AVAILABLE CREATION OF PICTURE BOOKS sA Seizo Tashima Author Illustrator When Istarted to make picture books in and children. I have a firm conviction now the 1960s, most of the picture books that to absorb the hearts deep inside the published in Japan were those which flattered people of your country into your creation children.I mean those picture books and to make such characteristic work, is to imposing such an accomplished notion which nourish one's own character and personality, is determined by adults that "Children like and this, at the same time, can communicate such kinds of books".It was a time when a to people in other countries.Especially in creator did not depend on the 'creative the case of pictures, an artist expresses a impulse' which gushes ont from his or her motif on canvas or paper.In doing so, he heart in the work, but on such a notion that must visualize this motif well inside his own this is what children would like, or this is mind and let it stay inside for a while, what we must teach to our children.Of before he actually draws it.Otherwise the course there still exists in the present day outcome of his effort can hardly move other such kinds of publishing activity for children. people's minds. However, when we look at the picture books which have been read by children for more Now the problem is the quality of the than 30 years, we can see that it is because artist's inner world that the motif must go of the creative impulse which comes out from through.Unless it has a certain quality, the creator's mind and heart into the only a trifling picture can be made.What pictures that they have been well received influences the work is how the artist has by children for so many years. Ithink it is lived, through g-lief, joy, being hurt, hurting not my personal opinion but rather an other people, sufferings and his/her 'objective fact'. struggles.It often happens that the artist's capacity is only recognized in terns of In early years of my career, I made technique. Naturally, technique is necessary illustrations on the themes of traditional in creating something, but the most performances, festivals and customs of important point is what exists 'inside' the ordinary people.Through these works,I artist's mind, in between the flesh, in achieved a conviction that what is characteristically Japanese can also be communicated to people who have different cultures and customs.In other words, the characteristics and personalities which influence the essential part of the human mind are communicable to people in any country. unfortunately in the case of Japan, there is a tendency to admire western culture and there are still some people who believe in the superiority of western culture to eastern culture.But then, if you just imitate western culture