Town Manager’s Newsletter March 1st, 2021 1. February 15th Occupancy Forecast Notes & Report - YOY fill was down in 2021 for the Feb 1 – April 30 nights. However, March 13 – 20 and March 27 – April 3 held their advantage. President’s weekend; Feb 11 – 14, 2021 had 7% more room nights on the books than in 2020 The Spring break period of March 6 – April 3 is flat YOY for room nights on books We have summer through August 2021 2. DMMO Download from the BTO - A. COVID Update - February 22nd B. COVID Update - February 24th C. COVID Update - February 26th D. COVID Update - March 1st 3. Summit County Government Meetings - A. Work Session - March 2nd B. Board of Health Meeting - March 2nd & 4th 4. Summit County Government Updates - A. Move to Level Yellow due to Declining COVID Case Numbers B. Phase 1B.3 Eligible for COVID Vaccine Starting March 5th Town Manager’s Newsletter March 1st, 2021 5. Local Organization Updates - A. BreckCreate - Upcoming Classes + Events B. Building Hope - March Events C. Friends of the Dillon Ranger District - March Newsletter D. Mountain Pact - February 2021 Conservation Update E. National League of Cities - Upcoming Conference F. Summit Chamber - - County moves to Level Yellow - March Events 6. Colorado Municipal League - A. Recording of Transportation Event Available B. Statehouse Report - February 22nd, 2021 C. Newsletter - February 26th, 2021 D. Annual Conference moved to Sept. 22nd - 24th, 2021 E. Statehouse Report - March 1st, 2021 F. Elected Officials Digest - March 2nd, 2021 G. Deadline for the Sam Mamet Good Governance Award application is March 31 7. Colorado Association of Ski Towns - A. Big Pivots Newsletter - Issue 31 - February 16th, 2021 B. Big Pivots Newsletter - Issue 32 - February 23rd, 2021 February 15, 2021 Occupancy Forecast Notes Hello Breckenridge Business Community, When a new Daily Occupancy Report (DOR) arrives, the first line I review is the pink/purple line and the relationship with the solid black vertical lines; which indicates the level of year over year (YOY) fill of occupancy. Unlike the Jan. 31, 2021 report, “fill” was not kind to the February 15, 2021 report. A handful of dates in March exceeded last year, but overall we lost ground on more days than we gained. The good news is Breckenridge exceeds last year on the two most popular weeks of Spring Break 2021, March 13 – 20 and March 27 – April 3. The March 6 – April 3, 2021 period has 232 more room nights on the books than the same period in 2020 despite a 10% decrease in occupancy rate for the same period, simply because we have 9,221 more available room nights in 2021. As we know, on March 15, 2020, the world turned upside down and YOY comparisons mean little after this date. Taking a closer look at March 13 – 20, 2021, the peak spring break week, notice the highest occupied nights happen in the middle of the week. Expect occupancy in the 80% range on these midweek nights. The wildcard nights are the Friday and Saturday nights on the bookends of the period. Occupancy on the books is in the 50%+ to 60%+ range. Last minute bookings have been strong all season and I expect the weekends to run past 70% occupancy. If ULLR helps us with white gold, we may hit 80%. The Mesa week of March 27 – April 3, 2021 is pacing to reach the high 60% range, possibly making it to 70%. Anticipation of stimulus checks in mid-March could cause some to book some last minute trips for these dates. One never knows and every 24 hours seems to offer more optimism to travel. I suggest performing your best snow dance and a nightly toast to Ullr. Looking back on the President’s weekend, notice we lost occupancy ground over the 15-day booking window of early February. In fact, during that 15-day booking period, for the arrival nights of Feb 11 – 14, 2021, roughly 50% fewer nights were booked in 2021 than in 2020. The good news? Overall, the period did have 7% more occupied room nights than in 2020. Our intercept research indicates the average party size is larger in 2021 than in 2020. Combine the extra nights and more people per party and our “overnight visits” exceeded expectations. I hope that it translated to business revenue increases in town. Notice the report gives us a view into August 2021 booking levels compared to 2020. I remind all; this was before groups were cancelling out of summer 2020. The chart below compares on the books in 2021 vs actual in 2020. Notice the pattern of the blue line AND the actual occupancy of the gray line in June. Put your chaps on and hold onto the reigns tight, summer 2021 is going to get wild. On a side note, we are hearing of more activity for small groups this summer. A little extra grain for that horse. Stay Safe and have fun every day. Bill Wishowski – Breckenridge Tourism Office Executive Summary Daily Occupancy Report as of Feb 15, 2021 Content & Overview Contents Graph a. Rolling 6-month view b. Static summer view c. Static winter view 22 properties, 2,900+ units d. 60-day advance view Participating Properties Peak Property Mgmt Pine Ridge Condominiums Ski Country Resorts & Sports VRI - Breck - Crystal Peak Lodge VRI - Breck - Mountain Thunder VRI - Breck - One Ski Hill VRI - Breck - Village at Breckenridge Property VRI - Breck - Double Tree Lodge Place Mgmt VRI - Breck - Gravity Haus WoodWinds Property Management Pinnacle Lodging VRI - Breck - River Mountain Lodge Grand Lodge on Peak 7 Residence Inn Breckenridge Alpine Edge Vacasa - Breckenridge - Main Street Station Vacasa - Breckenridge - Condos The Lodge & Spa at Breckenridge Beaver Run Resort Vacasa - Breckenridge - Blue Sky Grand Timber Lodge/Peak Great Western Lodging Resorts The Daily Occupancy Report tracks occupancy on a daily level of granularity. The report combines the data sets of participating properties into a destination wide view that features three data sets (providing that sufficient information is available) including: i) current YTD occupancy, ii) last YTD occupancy, iii) last season's ending occupancy. The Daily Outlook Report is generated on a monthly or twice-monthly basis, usually for a 12 month subscription period, and is created from data provided by a group of properties participating in a cooperative manner, As is the case in all Inntopia data, all information provided by individual properties is strictly confidential, except when aggregated with other data and indistinguishable as a result. © 2021 Sterling Valley Systems, Inc. All rights reserved. No parts of this work may be reproduced in any form or by any means, graphic, electronic or mechanical, including photocopying, recording, taping or information storage and retrieval systems - without the written permission of the copyright holder. Products that are referred to in this document may be either trademarks and/or registered trademarks of the respective owners. The publisher and the author make no claim to these Trademarks. While every precaution has been taken in the preparation of this document, the publisher and the author assume no responsibility for errors or omissions, or for damages resulting from the use of information contained in this document or from the use of programs and source code that may accompany it. In no event shall the publisher and the author be liable for any loss of profit or any other commercial damage caused or alleged to have been caused directly or indirectly by this document. Breckenridge Total Occupancy (Most Recent Data) Daily Occupancy Report as of Feb 15, 2021 © 2021 Sterling Valley Systems, Inc. DBA Inntopia All Rights Reserved. Information provided here is CONFIDENTIAL INFORMATION and is the exclusive property of Inntopia. It is expressly not for reproduction, distribution publication or any other dissemination without the express written permission of Inntopia. Sample reports may be provided to interested persons, specifically for purposes of their evaluation of a potential subscription and are subject to Copyrights of this product. Data and Metrics represented on this report are representative of the Sample Properties only and may not be representative of the entire Community or Industry. Persons using this data for strategic purposes do so at their own risk and hold Inntopia harmless. Breckenridge Total Occupancy (Winter-to-date) Daily Occupancy Report as of Feb 15, 2021 © 2021 Sterling Valley Systems, Inc. DBA Inntopia Inntopia's business practices, metrics, reports, systems and procedures and all subscriber data is CONFIDENTIAL INFORMATION, and protected by law. Reproduction or distribution is prohibited. All individual Inntopia subscriber data is kept strictly confidential and displayed only when aggregated with other similar data and indistinguishable as a result. Inntopia, [email protected] Breckenridge Total Occupancy (Summer-to-date) Daily Occupancy Report as of Feb 15, 2021 © 2021 Sterling Valley Systems, Inc. DBA Inntopia Inntopia's business practices, metrics, reports, systems and procedures and all subscriber data is CONFIDENTIAL INFORMATION, and protected by law. Reproduction or distribution is prohibited. All individual Inntopia subscriber data is kept strictly confidential and displayed only when aggregated with other similar data and indistinguishable as a result. Inntopia, [email protected] Breckenridge Total Occupancy (60-Day Advance View) Daily Occupancy Report as of Feb 15, 2021 © 2021 Sterling Valley Systems, Inc. DBA Inntopia Inntopia's business practices, metrics, reports, systems and procedures and all subscriber data is CONFIDENTIAL INFORMATION, and protected by law. Reproduction or distribution is prohibited. All individual Inntopia subscriber data is kept strictly confidential and displayed only when aggregated with other similar data and indistinguishable as a result. Inntopia, [email protected] Building Hope Expands Resources Building Hope Summit offers resources and options to support you, a loved one, or a co-worker with your mental health needs.