The Value of Celebrity: Appraising Personal Property with Pop Culture Provenance Thursday, September 29, 2016 11:00am - 1:00pm Anderson Galleries 354 North Bedford Drive, Beverly Hills, CA EARLY REGISTRATION FOR Michael Jackson’s glove or Marilyn APPRAISERS ASSOCIATION Monroe’s money clip - how do you MEMBERS! appraise the value of pieces with celebrity provenance? This seminar, led by Laura Woolley, AAA, will explore how to value celebrity while doing appraisals. The seminar will begin with a brief history of the market for celeb- Laura Woolley attended New York University rity property and how it has developed receiving a Bachelors degree in Art History. She in the past few decades. It will discuss worked at Sotheby’s Auction house in New York what types of property an appraiser from 1997 to 2001 in the company’s Collectibles Department participating in the sale of film post- will most often see when working with ers, antique toys, Hollywood and Rock n’ Roll mem- celebrity estates. orabilia. She left Sotheby’s to study at The London School of Economics where she earned a Masters We will define the six most import- degree in New Media and Communications. ant value characteristics that every She returned to the United States as the Chief appraiser should consider when Operating Officer of Julien’s Auction house in Los determining the value of celebrity and Angeles, where she helped the company build its live auction business, managing sales of Barbra explore real world auction examples Streisand, Marilyn Monroe, and Cher memorabilia that illustrate these principles. We will in addition to a full schedule of entertainment also look at the relationship between memorabilia and charity sales. Since she began working as an independent appraiser she has con- intrinsic value and celebrity value. tinued to consult with a number of major auction houses and acted as the specialist in charge of Julien’s Auctions: The Collection of The King of Pop: Michael Jackson, The Collection of Bette Mid- ler, The Estate of Les Paul, the Tompkins and Bush Organized by: Collection of Michael Jackson Memorabilia, The Kevin Zweyer Anderson, AAA Collection of Ringo Starr and Barbara Bach and is Certified Member currently working on Marilyn Monroe property Education Committee Member from the Estate of Lee Strasberg. Appraisers Association of America Clients include: Warner Bros. Archive, Hard Rock Hotel & Casinos, Paramount Studios, NBC/Univer- 3 C.E. Credits sal, EMP Museum, The Grammy Museum, The Bob Dylan Archives, The estates of Elizabeth Taylor, Bob Hope, Lou Reed, Mike Nichols and Michael Jackson among others. Visit our website to register www.appraisersassociation.org Registration The Value of Celebrity: Appraising Personal Property with Pop Culture Provenance Program Fee NAME $40 Members $50 General Admission COMPANY TITLE EARLY REGISTRATION FOR MEMBERS! Registration opens for General ADDRESS Admission on September 15. CITY/STATE/ZIP Please register early; registration due by Thursday, September 22, 2016. TELEPHONE Email confirmations will be sent upon receipt of payment; registration accepted only with EMAIL payment. Cancellations Notice of cancellation must be sent Please find enclosed my check payable to the Appraisal Institute of America in the amount of $ in writing, at least one week before the program in order to get a full refund. Please charge $ to my: MC Visa Amex Discover CARD NUMBER EXPIRATION DATE SIGNATURE Please return by September 22: Kathryn Moldenhauer, Programs Manager Appraisers Association of America 212 West 35th Street, 11th Floor South New York, NY 10001 Tel: 212.889.5404 x11 Fax: 212.889.5503 [email protected].