Stephanie Creech I am a small business marketer. From developing the plan to implementing a solution, I understand the moving pieces to building successful brands. I design marketing materials, build websites and landing pages, set up social media profiles and developing outreach Stephanie Creech Owner Screech Marketing strategies. I am quick to learn Co-Founder Smarketing Institute new technology and incorporate the latest marketing trends into my plans. Stephanie Creech | Screech Marketing | Smarketing Institute What is a Marketing Plan Marketing Plan - The written document that describes your advertising and marketing efforts. Stephanie Creech | Screech Marketing | Smarketing Institute Stephanie Creech | Screech Marketing | Smarketing Institute Marketing Plan Template 1. Executive Summary - Summarizes each of the other sections of your marketing plan. DO THIS LAST 2. Target Customers - Describe the customers you are targeting. 3. Unique Selling Proposition - Distinguish your company from competitors. 4. Pricing & Positioning Strategy - Detail the positioning you desire and how your pricing will support it. 5. Distribution Plan - Detail how customers will buy from you. 6. Your Offers - Special deals you put together to secure more new customers and drive past customers back to you. 7. Marketing Materials - Collateral you use to promote your business to current and prospective customers. 8. Promotions Strategy - Detail how you will reach new customers. 9. Online Marketing Strategy – Key Components: Keywords, SEO, Paid Online Advertising, and Social Media. 10. Conversion Strategy - Techniques you employ to turn prospective customers into paying customers. 11. Joint Ventures & Partnerships - Joint ventures/partnerships to help you reach new customers. 12. Referral Strategy - Strong customer referral program could revolutionize your success. 13. Strategy for Increasing Transaction Prices - Ways to increase your transaction prices. 14. Retention Strategy - Identify and document ways you can better retain customers. 15. Financial Projections - Promotional expenses and expected results - new customers, sales and profits. View Template Detail Online Stephanie Creech | Screech Marketing | Smarketing Institute Smarketing Contributor - Recommended Tools Stephanie Creech | Screech Marketing | Smarketing Institute Buffer - An intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results. Buzzsumo - Allows you to discover the most shared links and key influencers for any topic. It’s free to use and you can run a search in seconds! Canva - Create beautiful designs for work, school and play in minutes – no design skills or complex software needed. Co-Schedule - Get your entire marketing strategy under one roof, the #1 marketing calendar for everything you need organized. Feedly - Organize, read and share what matters to you. Hootsuite - Enhance your social media management with the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results. Pixabay - Discover the best source for free images and videos. Free for commercial use ✓ No attribution required. Sharpspring – Marketing automation helps marketers drive more leads, convert more leads to sales, and optimize marketing ROI. SpyFu - Search for any competitor. Download their keywords. It's that simple. Learn competitors' PPC & SEO tricks and avoid their mistakes. Square 2 Marketing – Leverage inbound marketing, demand generation, sales enablement, technology expertise, content creation and analytics to help you meet and exceed your targets. Unbounce - Ditch your other landing page software. Try the best landing page builder for reducing turnaround time & converting more traffic — no coding needed. Unsplash - Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos. Venntive - Align marketing automation, sales, CRM, customer support, & customer success in a complete user-friendly, customizable, scalable, cost-effective environment. Vyond - Make media that moves. Increase engagement, retention, motivation, and conversion using rich media made simply. We are changing the way the world communicates, one video at a time. Weebly - Surprisingly easy to create a high-quality website, blog or online store. Over 40 million people use this tool to bring their unique ideas to life. Stephanie Creech | Screech Marketing | Smarketing Institute Stephanie Creech Owner Screech Marketing www.ScreechMarketing.com [email protected] Co-Founder Smarketing Institute www.SmarketingInstitute.org [email protected] Stephanie Creech | Screech Marketing | Smarketing Institute.