FRA NACHSPIEL IDE TIL INTERNASJONAL MERKEVARE moods of norway Norwegian (clothing) concept that combines products with a touch of norwegian history, culture and traditions Marked situation . Global players . Retail chains . Strong brand names . Competitive markets . Few other Norwegian brands Identitetsparaply . Moods - stemninger . …of Norway – detaljer/historie . Videreutvikling av nye moods All suit pants come with a story behind Suit jackets come with a small flirt from Laplander tradition has it that you are the inspiration the production facilities to wear a square button if married and a round one if single. We have both… No need for fancy signs All hangtags have authentic images from the Norwegian country side Underwear FRONT BACK Eyewear Klokker: Happy Time Toppklokke Solid stainless steel Rotating bezel 50 metres water resistant Solid stainless steel 5 row bracelet NATO nylon military strap Miyota Chronograph Movement Perfume: Eau de Cocktail Retail: Stryn til Hollywood «Da jeg i går møtte Moods of Norway utenfor deres nye New York-butikk ble det sauekaos i Soho! New Yorkere er vant til mye rart under Fashion Week. Men dette hadde ingen av de forbipasserende fashionistaene sett maken til. Biler tutet. Kamerablitzer haglet. «Who are they? Are they famous?» ropte måpende turister. Folkemassene stimlet sammen foran den nye flagship-butikken til Moods of Norway på Greene Street i Soho, i en av de mest ettertraktede og folketette delene av trendy Soho. I går kveld feiret gutta sin nye adresse med en blond og blid bygdefest på moteukens travleste og chiceste dag. Og den perfekte oppladningen til det hele var selvsagt et frokostmøte med meg. Og en liten sauefamilie.» God Morgen Norge, TV2 Update . 10 years in the market . 250 stores in Norway . 250 stores in 14 countries . 17 Flagship stores . Harvard Business School case . 350 million (Nok) in sales (2013) – Goal: To have more fun Assosiasjoner til Moods Of Norway 31.01.2014 44 Utvikling i omsetning NOK millioner 350 300 250 200 150 100 50 0 Moods of Norway hosted the opening show of the World Ski Championships 2011 in Oslo with 67 models, 49 dancers, 350 people production team – 50 000 spectators live – 2 000 journalists from all over the world – Broadcasted to 62 countries – Artists included Wenche Myhre, Arve Tellefsen, MadCon, Satyricon, Ralph Myerz, Magnet, and Mariann Rosa – Guest models: The Buried Life, Philip Boit, Simon Amman and Rory Morrish Other show locations: Kongsgården, Bislett Stadion, Folkemuseet and Holmenkollen OL 2012 2012 Summer Olympics / Paralympics in London Moods of Norway is selected as one of the official supplier of casualwear for the athletes representing Norway in the 2012 Summer Olympics and Paralympics in London. The collection is inspired by floral patterns, Olympic elements, such as medals and Norway’s national colors, creating clothes that scream celebration, entertainment and summer. Page 49 Company Presentation, 31 January 2014 Moods kicked off its collaboration with Apparatjik in Berlin in 2010. Apparatjik is an underground electronica group consisting of superstars from the traditional music scene - Magne Furuholmen (A-ha), Jonas Bjerre (Mew), Guy Berryman (Coldplay) and producer Martin Terefe (e.g James Morrison, Jason Mraz and Mary J. Blige) Moods designs stage outfits and a small capsule in cooperation with Apparatjik, aim is to be associated with very trendy and cred-giving individuals and get press within the more arty and underground scene. Other collaborations: Pushwagner, Olympic Games 2012, Damian Hirst-Flø, Sir Peter Blake Tommy Lee A-HA Vidare framover . Konsolidere drift . Vokse i utlandet . Egen retail .