International Journal of Research in Management & Social Science Volume 2 , Issue 1 ( II ) : January - March 2014 Chief Patron Shree Zahirul Alam Ahmed Director, Empyreal Institute of Higher Education. President , Bhramaputra Welfare Organization Editor- In-Chief Dr. Tazyn Rahman Dean ( Academics ) Jaipuria Institute , Indirapuram , Ghaziabad Members of Editorial Advisory Board Dr. Alka Agarwal Mr. Nakibur Rahman Director, Former General Manager ( Project ) Mewar Institute, Vasundhara, Ghaziabad Bongaigoan Refinery, IOC Ltd, Assam Dr. D. K. Pandey Dr. Anindita Director, Associate Professor, Unique Institute of Management & Technology, Jaipuria Institute , Indirapuram, Meerut Ghaziabad Dr. Namita Dixit Dr. Pranjal Sharma Assistant Professor, Associate Professor, Department of Management Jaipuria Institute , Indirapuram , Ghaziabad Mile Stone Institute of Higher Management, Ghaziabad Dr. Neetu Singh Dr. Sarmistha Sarma HOD, Department of Biotechnology, Associate Professor, Mewar Institute , Vasundhara, Ghaziabad Institute of Innovation in Technology and Management Dr. V. Tulasi Das Mr. Sukhvinder Singh Assistant Professor, Assistant Professor, Acharya Nagarjuna University Institute of Innovation in Technology and Management Dr. Nurul Fadly Habidin Ms. Shivani Dixit Faculty of Management and Economics, Assistant Professor, Universiti Pendidikan Sultan Idris, Malaysia Institute of Management Studies, Ghaziabad Copyright @ 2014 Empyreal Institute of Higher Education, Guwahati All rights reserved. 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International Journal of Research in Management & Social Science Volume 2 , Issue 1( II ) : January - March 2014 CONTENTS Research Papers IMAPCT OF EMPLOYEE WORK PASSION ON JOB COMMITMENT - A STUDY 1 - 10 OF TECHNICAL INSTITUTION’S TEACHERS Roope Khare and Dr. Deepa Sharma TOURISM THROUGH A LENCE: IMAGE BUILDING OF INDIAN TOURISM 11 - 15 PRACTICES THROUGH FILMS Abilash R TOTAL QUALITY MANAGEMENT APPROACH IN EDUCATION 16 - 21 Dr. Sanjay Kumar A STUDY OF CONSUMER BEHAVIOUR IN RELATION TO INTERNATIONAL 22 - 26 BRANDS OF THE FMCG PRODUCTS Lalit Singh and Dr. Umesh Sharma CHALLENGES IN MARKETING TOURISM DESTINATION AFFECTED BY 27 - 35 TERRORISM Dr. S.Sundararaman CORRECTION PHASE IN MANAGEMENT EDUCATION AND ITS EFFECTS ON 36 - 61 RAJASTHAN MANAGEMENT INSTITUTIONS Pawan Kalyani and Dr. Lokesh Arora ORGANIZATION EFFECTIVENESS – ROLE OF EMPLOYEE MOTIVATION, 62 - 66 EMPOWERMENT AND RECOGNITION Ms.Annu Tomar AN ANALYSIS OF THE SATISFACTION OF DOMESTIC AND FOREIGN 67 - 76 TOURISTS VISITING BIHAR Md. Anisur Rahman KEY ISSUES INVOLVED IN DOING BUSINESS THROUGH ELECTRONIC 77 - 87 MEANS AND STRATEGIES TO IMPLEMENT E-BUSINESS Ridhi Gupta and Priyanka WOMEN EMPOWERMENT THROUGH MICRO-ENTERPRISES – A STUDY OF 88 - 101 Y.S.R DISTRICT, A.P. V.Shugufta Yasmee and Dr.B.Gangaiah NPA MANAGEMENT; DISTURBING TRENDS HAUNTING INDIAN BANKS 102 - 106 Dr. Lalata K Pani and Sukhamaya Swain TIKARAMPUR : A GLANCE OF RURAL INDIA 107 - 114 Aditya Ranjan SERVICE PERFORMANCE MEASURES THAT INFLUENCE SERVICE 115 - 123 DELIVERY IN UNIVERSITIES IN KENYA: A STUDENTS’ PERSPECTIVE Mbuthia, L.M , Mazibuko, E.N and Tait, M. A STUDY ON EFFECT OF FOREIGN DIRECT INVESTMENT ON 124 - 129 PERFORMANCE RELATED PAY IN INDIAN AVIATION INDUSTRY Dr. Parikshit Joshi and Mr. S. K. Suman RETHINKING MARKET ORIENTATION IN THE INTERNET- MEDIATED 130 – 140 ENVIRONMENT Thilini Chathurika Gamage and Fazeela Jameel Ahsan CONSUMER BEHAVIOUR: UNDERSTANDING THE RURAL AND URBAN 141 - 149 CONSUMERS Dr.Sardar Gugloth and Margani Soma Sekhara SOCIAL AUDIT AND RATING OF PUBLIC (GOVERNMENT) 150 - 155 OFFICES/INSTITUTIONS-AN EXPERIENCE FROM KERALA Dr. Praveen C. S PRICE SPREAD IN MARKETING OF ONION IN NALANDA DISTRICT OF 156 – 163 BIHAR STATE Vinod kumar A STUDY ON STOCK MARKET INTEGRATION AND FINANCIAL CRISIS WITH 164 - 176 SPECIAL REFERENCE TO G7 COUNTRIES Ms. Swati Puri GREEN MARKETING : A STUDY OF BUYING BEHAVIOUR OF MALE YOUTH 177 - 185 TOWARDS HERBAL PRODUCTS Vishal Gupta International Journal of Research in Management & Social Science Volume 2, Issue 1( II ) : January – March, 2014 ISSN 2322 - 0899 IMAPCT OF EMPLOYEE WORK PASSION ON JOB COMMITMENT A STUDY OF TECHNICAL INSTITUTION’S TEACHERS Roope Khare1 and Dr. Deepa Sharma2 Research Scholar1, Uttarakhand Technical University, Dehradoon Associate2 Professor, Maharaja Agrasen College, University of Delhi, New Delhi ABSTRACT If the organization found true passionate employee in the field it deals in, rest all will be automatic for the success. Passion assimilates creative energy, determination, conviction, and the holder enjoys his work and tries to accomplish the work with his best efforts and job commitment reflects expectation to perform better. This study advances research on human resource attribute by examining employee work passion and its impact on their job commitment. It also seeks to ascertain the difference of the effect due to personal and institutional variables on employee job commitment and on their work passion. Findings from 360 teachers of selected colleges of Uttar Pradesh Technical University suggest that their employee work passion is moderately high and significant differences have been observed for the variables. The study has revealed a direct relationship between employee work passion and job commitment. Key Words: Work Passion, Job commitment, College teachers, Technical institution. INTRODUCTION Passion is defined as a strong inclination toward an activity that people like, that they find important, and in which they invest time and energy. In common parlance Passion means an affection or attachment towards particular work. Passion is defined in the Oxford Dictionary (1989) as ‘any kind of feeling by which the mind is powerfully affected or moved’. Work, or Job, is probably the most important aspect of one’s life. People invest considerable time in training, vocational learning to get the opportunity to do some work even after retirement people work. This is because work serves to define us. While some may not care that much about work as they see it merely it as labour. While some people see it as part of who they are deep down. There is a crucial link between emotional attachment to the work of teaching and teacher’s personal commitment. Accompanying this notion that a teacher has a passion for some aspect of teaching is the idea that passion or ‘love’ for his job is what sustains and motivates these teachers and surpasses the everyday difficulties they feel for the work. Passion, rather than merely external rewards, is seen to be the essential element that sustains and maintains teachers’ interest in the job and their willingness to remain in the profession. The definition of ‘Commitment’ may vary from person to person. According to the Cambridge International Dictionary of English, commitment is a promise or loyalty given to a particular person, principle, or plan of action. ‘Job commitment’ is the willingness of investing personal resources to the task an individual enacts in his job. Job commitment is imperative because of immense need of committed employees who lead the organisation to success. Employee’s initial commitment largely depends on his personal characteristics, e.g., his personality and beliefs. It also gets affected by his earlier job experience, its matching expectations, relationship with peers, working environment and opportunities for advancement. And for the employees of an educational institution, there is a daily need to fully engage in his work with not only their heads, but also their hearts. They need to be involved in an increased rate of 1 International Journal of Research in Management & Social Science Volume 2, Issue 1( II ) : January – March, 2014 ISSN 2322 - 0899 personal adaptation and professional development. Without this they may face the constant danger of burn-out in an increasingly intensified work environment. The quality and standard of an education system largely depend on the quality, characteristics and commitment of the teachers. Their whole performance will be influenced by what they are committed to in their professional life. REVIEW OF LITERATURE Passion has been the object of philosophical consideration for centuries (Rony, 1990). Although philosophers, most often conceptualized passion in emotional terms, Hall (2002), a contemporary political philosopher, conceptualizes passion in more motivational terms as a strong devotion to, and desire for, a particular envisioned good, one that reflects deep and lasting dedication. This positive view of passion portrays people as