View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Etheses - A Saurashtra University Library Service Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Trivedi, Awa, 2010, Factor Affecting Family Generation Through Television Medium in Kutch Region, thesis PhD, Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/183 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This thesis cannot be reproduced or quoted extensively from without first obtaining permission in writing from the Author. The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the Author When referring to this work, full bibliographic details including the author, title, awarding institution and date of the thesis must be given. Saurashtra University Theses Service http://etheses.saurashtrauniversity.edu [email protected] © The Author “FACTORS AFFECTING FAMILY GENERATION THROUGH TELEVISION MEDIUM IN KUTCH REGION.” A Thesis submitted in partial fulfillment of the requirement for the degree of Ph.D. ( HOME SCIENCE) 2010 Dr. Ramesh Vaghani Awa Trivedi (Guide) (Researcher) DEPARTMENT OF SOCIAL WORKS SAURASHTRA UNIVERSITY RAJKOT 1 Declaration I, hereby declare that there is no duplication done in the research work presented. I declare that I have completed the thesis as per its requirement. I declare that I have not submitted this thesis at any other universities for its evaluation. I declare that the research work done is strictly restricted to Kutch Region. Awa Trivedi (Researcher) 2 CERTIFICATE This is to certify that the thesis entitled „FACTORS AFFECTING FAMILY GENERATION THROUGH TELEVISION MEDIUM IN KUTCH REGION”, has been carried out by the candidate under my supervision and guidance in pursuit of a Ph.D. Degree in Home Science. The matter presented in this project report has not been submitted for the award of any other degree. Awa Trivedi Dr. Ramesh Vaghani (Guide) (Researcher) Head Department of Social Works, Saurashtra University, Rajkot 3 Acknowledgement With deep sense of gratitude, I take this opportunity to express my heartfelt thanks to my guide, Dr. Ramesh Vaghani, Department of Social Works, Saurashtra University, Rajkot, without whose support, inspiration, persistence, critical evaluation and esteemed supervision, this thesis would not have taken its present format. I owe the present format of the study to the time and efforts devoted by him. I owe my thanks to all the well wishers who helped me to reach to the respondents of the study. I also thank all the respondents without whose responses my study would have been incomplete. I extend my heartfelt thanks to my beloved parents, Shri Narendra Trivedi, Asst. Vice-President, Digjam Ltd. and Prof. Vasuben Trivedi, Head, Home Science Deptt., A. K. Doshi Mahila College, Hon. Minister for Higher & Technical Education Board as well as Women & Child Welfare Board, Gujarat State, for their constant encouragement and generous support. I take this opportunity to express my gratitude to my lifepartner Mr. Sunil Shukla and my beloved brother Mr. Daksh Trivedi, for their continous motivation and outstanding support in completion of my thesis. 4 List of Tables Table 1 : Construction of the tool and the response system Table 2: Scoring and categorization of the variables Table 3 : Scoring and Categorization of other Background information Table 4: Categorization of the Aspects Table 5: Different statistical measures used for the analysis of the data Table 6: Variablewise Percentage Distribution of Men and Women Table 7: Percentagewise Distribution of Men and Women According to their other Characteristics Table8: Percentagewise Overall Level Level of Agreement of the Adult Men and Women in the selected aspects Table 9: Variablewise differences in the level of agreement of men on the selected television formats Table 10: Variablewise differences in the level of agreement of women in the selected television formats Table 11: Variablewise differences in the level of agreement of men and women in the selected television formats Table 12 : Variablewise differences in the level of agreement of men in The selected television formats Table 13: Variablewise differences in the level of agreement of women in the selected television formats Table 14 : Itemwise Intensity Indices showing the level of agreement by the men Table 15: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of males in Reality show Table 16 : Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of males in News Programs. Table 17 : Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of males in Educational programs. 5 Table 18 : Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of males in Religious shows. Table 19 : Itemwise Intensity Indices showing high level of agreement by The men and women on the „Portrayal of males in Sports shows. Table 20: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of females‟ in serials. Table 21: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of females in Reality shows. Table 22: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of females in News Programs. Table 23: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of females in Educational programs. Table 24 : Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of females in Religious shows. Table 25 : Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of females in Sports shows. Table 26: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of Indian Culture‟ in serials. Table 27: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of Indian Culture‟ in Reality shows. Table 28: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of Indian Culture‟ in News Programs. Table 29: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of Indian Culture‟ in Educational programs 6 Table 30: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of Indian Culture‟ in Religious shows. Table 31: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Portrayal of Indian Culture‟ in Sports shows. Table 32: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Impact of serials‟. Table 33: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Impact of Reality shows‟. Table 34: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Impact of News Programs‟. Table 35: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Impact of Educational programs‟. Table 36: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Impact of Religious shows‟. Table 37: Itemwise Intensity Indices showing high level of agreement by the men and women on the „Impact of Sports shows‟. 7 CONTENTS 1. INTRODUCTION 1.1 History of Television in India 1.2 Television as a Medium 1.3 Impact of Television 1.4 Tele-programs 1.5 Formats of Television Program 1.6 Statement of the Problem 1.7 Justification of the study 1.8 Importance of Content Analysis 1.9 Justification of the variables of the Study 1.10 Objectives 1.11 Assumptions 1.12 Null Hypothesis 1.13 Introduction to the Universe of the Study 1.14 Universe of the Study 2. REVIEW OF LITERATURE 2.1 Content Analysis of TV Programs 2.2 Impact of Television Programs on the Society 3. METHODOLOGY 3.1 Selection of Population and Sample 3.2 Construction of the Research Tool 3.3 Validation of the Research Tool 3.4 Reliability of the Tool 3.5 Collection of the Data 3.6 Scoring and Categorization 3.7 Plan for Statistical Analysis 8 4. FINDINGS 4.1 Background Information 4.2 Difference in the Level of Agreement 4.3 Item wise Intensity Indices 5. SUMMARY BIBLIOGRAPHY SEARCH ENGINES REFERRED APPENDICES 9 Chapter 1 1. INTRODUCTION 1.1 History of Television in India 1.2 Television as a Medium 1.3 Impact of Television 1.4 Tele-programs 1.5 Formats of Television Program 1.6 Statement of the Problem 1.7 Justification of the study 1.8 Importance of Content Analysis 1.9 Justification of the variables of the Study 1.10 Objectives 1.11 Assumptions 1.12 Null Hypothesis 1.13 Introduction to the Universe of the Study 1.14 Universe of the Study 10 Chapter 1 INTRODUCTION Television medium is considered as one of the best electronic media for masses. A dormant volcano erupted with the television emergence. The way of new invention established the concept of media on the floor of mass media in the field of mass communication and communication skills. Over all purpose of any media is informing, evaluating, directing, influencing, teaching, Image projecting, orientation and create themselves effective decision making (Shyamali Bhatacharjee-2005). The media namely film, stories, music are known ton affect human behavior due its greater impact of "Involvement of receivers western all et-al-1996).Media consumption captivate long hours each day in the lives of typical Indian.