LB Hammersmith & Fulham Retail Needs Study Update Final Report On behalf of London Borough of Hammersmith & Fulham Project Ref: 35373 | Final Report | Date: May 2016 Office Address: 16 Brewhouse Yard, Clerkenwell, London EC1V 4LJ T: +44 (0)207 566 8600 E: [email protected] LB Hammersmith & Fulham Retail Needs Study Update Document Control Sheet Project Name: LB Hammersmith and Fulham Retail Needs Study Update Project Ref: 35373 Report Title: Final Report Date: May Name Position Signature Date Ashleigh Cook Graduate Planner May 2016 Prepared by: Francesca Rowson Planner May 2016 Reviewed by: Peter Keenan Senior Associate May 2016 Approved by: Peter Keenan Senior Associate May 2016 For and on behalf of Peter Brett Associates LLP Revision Date Description Prepared Reviewed Approved A 04/05/16 Final Report FR PK PK Peter Brett Associates LLP disclaims any responsibility to the Client and others in respect of any matters outside the scope of this report. This report has been prepared with reasonable skill, care and diligence within the terms of the Contract with the Client and generally in accordance with the appropriate RTPI, RICS or equivalent Agreement and taking account of the manpower, resources, investigations and testing devoted to it by agreement with the Client. This report is confidential to the Client and Peter Brett Associates LLP accepts no responsibility of whatsoever nature to third parties to whom this report or any part thereof is made known. Any such party relies upon the report at their own risk. © Peter Brett Associates LLP 2015 ii LB Hammersmith & Fulham Retail Needs Study Update Contents 1 Introduction ................................................................................................................................. 1 2 Planning policy context .............................................................................................................. 3 2.1 Introduction .................................................................................................................... 3 2.2 National Planning Policy Framework............................................................................. 3 2.3 London Plan .................................................................................................................. 4 2.4 Core Strategy and Development Management Local Plan ........................................... 6 2.5 Summary ....................................................................................................................... 8 3 Hierarchy of centres.................................................................................................................... 9 3.1 Introduction .................................................................................................................... 9 3.2 Hammersmith ................................................................................................................ 9 3.3 Fulham ......................................................................................................................... 11 3.4 Shepherd’s Bush ......................................................................................................... 12 3.5 Elsewhere in the Borough ........................................................................................... 13 3.6 Summary ..................................................................................................................... 14 4 Key trends .................................................................................................................................. 15 4.1 Introduction .................................................................................................................. 15 4.2 Research ..................................................................................................................... 15 4.3 Key trends ................................................................................................................... 18 4.4 Summary ..................................................................................................................... 22 5 Spending patterns ..................................................................................................................... 23 5.1 Introduction .................................................................................................................. 23 5.2 Spending patterns ....................................................................................................... 24 5.3 Changes since 2009 ...................................................................................................... 2 5.4 Adjustments in 2021 ...................................................................................................... 4 5.5 Summary ....................................................................................................................... 5 6 Quantitative need ........................................................................................................................ 6 6.1 Introduction .................................................................................................................... 6 6.2 Claims on expenditure growth ....................................................................................... 6 6.3 Trading performance ..................................................................................................... 8 6.4 Quantitative need .......................................................................................................... 8 6.5 Old Oak & Park Royal ................................................................................................. 13 6.6 Summary ..................................................................................................................... 14 7 Qualitative need ......................................................................................................................... 16 7.1 Introduction .................................................................................................................. 16 7.2 Hammersmith .............................................................................................................. 16 7.3 Fulham ......................................................................................................................... 17 7.4 Shepherd’s Bush ......................................................................................................... 18 7.5 Summary ..................................................................................................................... 19 8 Recommendations .................................................................................................................... 20 iii LB Hammersmith & Fulham Retail Needs Study Update Figures Figure 3.1 UK Major Grocery Operators Growth 1994-2014 ................................................................ 19 Figure 5.1 Study area and study zones ................................................................................................. 23 Figure 7.1 Improvements to Hammersmith town centre ....................................................................... 16 Figure 7.2 Improvements to Fulham town centre .................................................................................. 17 Figure 7.3 Improvements to Shepherd’s Bush town centre .................................................................. 18 Tables Table 2.1 Town centre classifications ..................................................................................................... 5 Table 2.2 Town centre hierarchy and estimated retail need ................................................................... 7 Table 3.1 Town centre floorspace (retail and leisure) – 2012 Experian GOAD data .............................. 9 Table 5.1 Study zones by geography .................................................................................................... 23 Table 5.2 Comparison spending patterns in 2015 ................................................................................ 24 Table 5.3 Convenience spending patterns in 2015 ................................................................................. 1 Table 5.4 Food and drink leisure spending patterns in 2015 .................................................................. 1 Table 5.5 Changes in comparison goods market share since 2009 ....................................................... 2 Table 5.6 Changes in convenience goods market share since 2009 ..................................................... 3 Table 5.7 Changes in food and drink leisure market share since 2009 .................................................. 3 Table 5.8 Adjustments to comparison sector market share in 2021 ....................................................... 4 Table 5.9 Adjustments to convenience sector market share in 2021 ..................................................... 5 Table 6.1 Summary of turnover of commitments .................................................................................... 7 Table 6.2 Comparison need under a constant market share ................................................................ 10 Table 6.3 Comparison need under an adjusted market share .............................................................. 11 Table 6.4 Convenience need under a constant market share .............................................................. 12 Table 6.5 Convenience need under an adjusted market