RESUME DEBBIE SASLAW CREATIVE | PRODUCTION | DEVELOPMENT // EXPERIENCE 2016— INDEPENDENT CONSULTANT Various Clients • I assist with series development, post-production, and mobile opti- mization for brands, creators, and non-profits, including Refinery29, MTV, Facebook, National Urban League, and Uninterrupted. 2013—2016 PRODUCER HBO • Developed ancillary content to support scripted series and stunts, including Insecure, Ballers, Vinyl, The Knick, and Vice Principals. // OVERVIEW • Drove mobile-first content strategy, yielding a 30-80% growth across series-specific social accounts. Data-driven storyteller and industry pioneer specializing • Presented creative blueprints to internal stakeholders, leveraging in digital and social content insights to inform content strategy while identifying emerging con- development. Poised to lever- sumer trends. age my academic work and experience in a highly collab- • Built relationships with series writers, talent, and executives to propel orative management role. interactive on-air packaging and real-time fan activations. • Liaised across departments (operations, customer acquisition, pro- gram marketing, and media relations) to utilize new platforms and // EDUCATION help develop workflows for digital and mobile distribution. M.S., MEDIA MANAGEMENT 2012—2013 DIGITAL CONTENT PRODUCER The New School ‘16 Showtime Networks School of Media Studies • Conceptualized and executed digital extensions to compliment B.F.A., FILM & TELEVISION multi-platform marketing campaigns for SHO original series. New York University ‘08 Tisch School of the Arts • Optimized keywords and meta-data based on real-time insights, gen- erating some of the most trafficked videos in the company’s history. • Worked with design, series production, post-production, editorial, // CONTACT and operations to provide creative leadership on all projects, includ- ing scripted web series, microsites and interactive promotion. 845.642.2221 • Partnered with talent, vendors, directors, agents, and social influenc- www.debbiesaslaw.com ers on activations designed to foster dialogues between fans and [email protected] creators. (CONT’D) Website: www.debbiesaslaw.com Phone: 845.642.2221 Email: [email protected] RESUME DEBBIE SASLAW CREATIVE | PRODUCTION | DEVELOPMENT 2011—2012 STAFF WRITER; EDITOR // PRESS Magnet Media Films • Contributed editorial content to support company-wide B2B out- MASHABLE reach, including Viral Spiral, a weekly column on web culture. 2017 Was The Year Video Went Vertical • Edited short-form documentaries and case studies for clients at Goo- gle, Adobe, NBC, Comcast, and The Associated Press. NEW YORK MAGAZINE You’re Going to Love the Lineup for Wokechella 2008—2014 FREELANCE PRODUCER Various Clients NBC NEWS You Can Now Buy Snap’s • Produced more than 100 projects including sizzles, music videos, ‘Spectacles’ in NYC... But web series, and viral content for clients at AOL, Pitchfork, Viacom, Be Prepared for a Wait MTV Networks, Dylan’s Candy Bar, HuffPo, and others. FAST COMPANY • Covered red-carpet events and created short-form content for AOL’s A Modern Genre: How lifestyle verticals, which saw a 60% increase in Q4 traffic. to Make a Supercut • Videos collectively received nearly 3 million YouTube hits in 2012. • Press coverage included Vanity Fair, New York Magazine, LA Times, // SKILLS Jezebel, Fast Company, Today,con, MSNBC, and Comedy Central. CORE COMPETENCIES 2008-2010 VIDEO SERVICES MANAGER Collaboration & Teamwork Greater Talent Network Speakers Bureau Creative Thinking Persuasive Communication • Launched GTN’s social profiles while expanding internal video librar- Technical Proficiency ies by 75%, generating a 40% lift in YouTube traffic. Public Speaking . Presentation Skills • Worked with high-profile talent to promote public appearances in- Writing Skills cluding Michael Moore, Cory Booker, Michael Lewis, and Tina Brown. Interpersonal Relationships • Programmed and maintained an internal database of more than 800 video assets to increase sales efficiency. TECHNICAL SKILLS Social Media Marketing Content Development // AWARDS Qualitative Research Community Management Mobile Video Optimization 2015 INTERACTIVE PROMOTION, BRONZE WORLD MEDAL Audience Targeting International Film & Television Awards New York Festivals Data Analysis Graphic Design 2014 ART DIRECTION & DESIGN: PROGRAM PROMOTION WEBSITE, GOLD Post-Production PromaxBDA North America Wordpress & CMS 2013 ART DIRECTION & DESIGN: LONG FORM WEBISODE/VIRAL VIDEO, BRONZE PromaxBDA Global Excellence Website: www.debbiesaslaw.com Phone: 845.642.2221 Email: [email protected] PORTFOLIO DEBBIE SASLAW CREATIVE | PRODUCTION | DEVELOPMENT // WORK SAMPLES 1. HOMELAND: AFTERMATH An award-winning multi- platform investigation pre- pared fans for seeason 3. 2. SHAMELESS STORYBOOK A unique animated pop- up recap of the show’s first two seasons. 1 3. MISHISTORY OF SEX An animated timeline helped launch the series pre- miere of Masters of Sex. 4. SOMER FRIDAYS The Real L Word’s week- 3 ly video blog built gen- erated over one million fans during season 3. 5.HOUSE OF LIES S2 Improvisational sketch- es and a 5-part web se- 2 4 ries drove ratings up 20%. 6. VINYL SERIES LAUNCH Cross-platform promotion and vertical ads drove 500K visitors to Vinylcuts.nyc. 5 7. DOPE DOODLES WITH THE CAST & CREW This pilot episode of HBO’s Vice Principals com- bined behind-the scenes interviews with Pop- Up Video-style trivia. 6 7 Website: www.debbiesaslaw.com Phone: 845.642.2221 Email: [email protected].