ALTBalaji is all geared up for bigger offerings in 2020 By : Editor Published On : 28 Dec, 2019 09:01 AM IST INVC NEWS Mumbai , ALTBalaji, India’s leading homegrown OTT platform once again proved it’s mettle, with content and innovation being the two main pillars this year. 2019 witnessed some great work with the homegrown platform having launched 23 originals this year alone. With mass engaging content to the most riveting shows, the platform has emerged as the fastest growing and most talked-about OTT platform in India. ALTBalaji currently has a strong content library with 53 originals. While its content alliance to co-create original content with ZEE5 remained the talk of the town this year, ALTBalaji also launched some interesting and innovative initiatives like ‘Breast Buffer’ to create awareness against Breast Cancer and give a reminder to the viewers that regular self-examinations can help save lives. This was well received by the subscribers and was also applauded by media, influencers, critics, and celebrities. The campaign went on to win multiple awards globally as well as in India for it innovation and creativity like Spikes Asia Award, DMA Asia Echo Awards, DIGIPUB Awards among others. ALTBalaji’s association with payment gateways like Amazon Pay, Mobikwik, Grabon, and Paypal helped reach out to a wider set of audience and enabled a slew of payment options to choose from. Through these partnerships, the OTT platform offered a one-click purchase of its services. The OTT platform also brought its most acclaimed series Apharan to Alexa enabling users to now listen to dialogues, the trailer and other exclusive content from this successful show. Fans of the show can enjoy and soak in the immersive and gripping experience provided by the suspense thriller, with just a simple voice command to their favorite Echo device. The awards and recognition are the biggest testaments of the work ALTBalaji has consistently showcased throughout the year. From Ekta Kapoor, the content czarina herself winning IWM’s OTT Disruptor of the year to ALTBalaji winning the best OTT platform of the year at DIGIPUB Awards and Best Content on an OTT Platform at DigitalCrest Awards 2019, the year has been tremendous. When it comes to its content and the pool of talent, the awards list is even bigger. Web-series Apharan broke records by winning www.internationalnewsandviews.com multiple awards across categories, be it DIGIES, MOBBYS Awards, Campaign PR India Awards, DIGIPUB Awards or SCREENXX Awards whereas Vikrant Massey won the best actor award in Romance at CCSSA for Broken But Beautiful while the web-series itself received award and accolades at SCREENXX Awards, MOBBYS Awards among others. ALTBalaji has built a legacy of creating iconic shows and equally powerful sequels like Kehne Ko Humsafar Hain 2, Karrle Tu Bhi Mohabbat 3, M-O-M: Mission Over Mars, Coldd Lassi Aur Chicken Masala, The Verdict - State vs Nanavati, Broken…But Beautiful 2, Ragini MMS Returns 2 among others which have been lauded by the audience. Taking innovation a notch higher, the makers of Ragini MMS Returns 2 introduced an industry-first Stereoscopic 3D 360 VIRTUAL REALITY narrative film. The specially curated 3D VR narrative from the series presented a surreal and truly immersive experience for its viewers enabling them to virtually step into the world of Ragini. When it comes to ratings, some of its popular shows like Broken…But Beautiful Season 2 is rated 9.2 on IMDb, Mission Over Mars (M-O-M) and FITTRAT’s IMDb rating are 9.0 each while Kehne Ko Humsafar Hain Season 2 and Coldd Lassi Aur Chicken Masala, both enjoy the IMDb rating of 8.9. Gandii Baat still secures its place in the TOP 10 Indian Web Series Popular Worldwide on IMDb. ALTBalaji has been introducing new talent through its platform and creating numerous opportunities to prove themselves, the most recent example being Divya Agarwal and Varun Sood who made a grand debut with Ragini MMS franchise. Earlier this year, Priyank Sharma, Sidharth Sharma, and Khushi Joshi made their debut with one of the most loved series of ALTBalaji- PuncchBeat and are making a name for themselves in the industry. Along with showcasing progressive and path-breaking content, the platform is also associated with a wide talent pool of top-notch actors, writers, and directors, who are expanding the boundaries of entertainment as we have known it so far. With OTT platforms changing the showbiz game, established actors from Bollywood and television industry like Sharman Joshi, Tusshar Kapoor, Mallika Sherawat, Isha Koppikar, Sagarika Ghatge, Rajeev Khandelwal, Divyanka Tripathi, Shabbir Ahluwalia, Karan Singh Grover among others turned made their grand debut in web series through ALTBalaji Originals. Along with showcasing progressive and path-breaking content, the platform is also associated with a wide talent pool of top-notch actors, writers and directors, who are expanding the boundaries of entertainment as we have known it so far. URL : https://www.internationalnewsandviews.com/altbalaji-is-all-geared-up-for-bigger-offerings-in-2020/ www.internationalnewsandviews.com 12th year of news and views excellency Committed to truth and impartiality Copyright © 2009 - 2019 International News and Views Corporation. All rights reserved. www.internationalnewsandviews.com.