THE UEFA CLUB COMPETITION LANDSCAPE Benchmarking the clubs qualified and licensed to compete in the UEFA competition season 2019/20 INTRODUCTION Welcome to the first edition of the UEFA Club Competition Landscape Report. The report takes you along the various qualification routes beginning at the domestic cups and leagues to the 237 clubs that have eventually qualified for this season’s UEFA competitions qualifying phases. Furthermore, the report then shines a detailed spotlight on the 80 clubs who will take part in this season’s group stages. Produced by UEFA’s Intelligence Centre, the publication is packed with bitesize data and analysis. It shows comparisons between these clubs and highlights top performers, both in terms of on-field performance and off-the-pitch benchmarks. These include club finances, club ownership and sponsorship, head coaches, social media and stadiums. The report is short and snappy, with infographics telling the story of how the 80 clubs qualified (almost one third qualified only on the last day of the season), illustrating how they compare, and highlighting global trends. With all analysis performed in-house, the Intelligence Centre is highly agile and constantly monitors topical trends, so the report already includes insights on this summer’s transfer activity just days after the transfer window closed. CONTENTS A THE BIGGEST STAGES B THE JOURNEY TO C PROFILING THE THIS SEASON’S 2019/20 GROUP GROUP STAGES STAGE PARTICIPANTS 05 ��� The biggest stages 10 ��� The pathway to qualification 21 ��� Group stage clubs 08 ��� The best performers 11 ��� Points 23 ��� Club ownership 12 ��� Goals 25 ��� Club finances 13 ��� Attendances 30 ��� Transfers 15 ��� Most successful clubs 33 ��� Club sponsors 16 ��� New faces 35 ��� Social and online media 17 ��� Entry stages 40 ��� Stadiums 42 ��� Head coaches A THE BIGGEST AND THE BEST This first chapter introduces the UEFA club competitions and this season’s participants. We examine the popularity of UEFA competitions relative to other sports properties with global appeal and showcase the most successful clubs in European football this year. 05 ���The biggest stages 08 ���The best performers The biggest stages The UEFA Champions League is the most followed sports competition in the world Top 5 most popular sports competitions on social media* 136M followers 67M 43M 2M* 24M #1 38M 38M 43M 29M 12M 28M -M 20M 116M 92M followers followers** #2 #3 56M 21M 45M 14M 4M 4M 8M 7M 85M 74M followers #4 #5 followers *Ranked by aggregate number of followers on Facebook, Instagram, YouTube and Twitter in July 2019. UEFA.tv YouTube account followers prorated across main UEFA competitions. THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P. 5 **July 2019 data. Premier League launched its official Youtube channel in August 2019 - it cumulates 348,030 subscribers as of September 4, 2019. A THE BIGGEST STAGES Social media popularity of major global sports events Multiple UEFA competitions in the top 50 most popular sports competitions on social media Total followers* (millions) 100 50 25 10 5 CLUB WORLD CUP 1 THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P. 6 *Ranked by aggregate number of followers on Facebook, Instagram, YouTube and Twitter in July 2019. UEFA.tv YouTube account followers prorated across main UEFA competitions. A THE BIGGEST STAGES Football competitions are the most popular in the world A combined global audience of more than half a billion fans Total followers* (millions) 100 Baseball Cricket 23m Olympics 17m 31m 50 25 Tennis Cycling 28m 10m E-Sport 10 10m Golf 5 10m 1 Athle- cs Football 2m 517m Basketball 129m American Football 66m Rugby 6m Extreme Sports 10m Motor Sports Ice 68m Hockey 16m THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P. 7 *Combined number of followers on Facebook, Instagram, YouTube and Twitter as of July 2019 A THE BIGGEST STAGES The best performers Combined title records of this season’s UEFA competitions’ 237 clubs 52 41 33 UEFA Champions UEFA Europa Super Cup titles League titles League* titles 25 2,006 1,702 Cup Winners’ Cup Domestic league Domestic cup titles titles titles THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P. 8 *UEFA Cup and Europa League, excluding Inter-City Fairs Cup A THE BIGGEST STAGES B THE JOURNEY TO THIS SEASON’S GROUP STAGES This second chapter illustrates the various qualifying routes into the UEFA Champions League and Europa League group stages. The chapter kicks off with the domestic road to participation, highlighting some key figures of the last season’s domestic competitions. This section is followed by some facts and figures from the qualification process , and introduces the clubs participating in each competition for the first time. DOMESTIC ROAD EUROPEAN ROAD UEFA competi ti ons to parti cipati on to parti cipati on group stages 10 ��� The pathway to 15 ��� Most successful qualification clubs 11 ��� Points 16 ��� New faces 12 ��� Goals 17 ��� Entry stages 13 ��� Attendances The pathway to qualification DOMESTIC ROAD to parti cipati on From domestic league and cup competitions, through European qualifying, to the group stages 716 3,895 clubs competed in 54 different clubs entered the main phase of Europe’s top domestic divisions in the primary domestic cup competitions in 2018/19 (2018) season* the 2018/19 (2018) season** 237 clubs qualified for the 2019/20 UEFA competitions 80 clubs have qualified for the UEFA Champions League and Europa League group stages *In the annual UEFA Benchmarking report, also called “The European Club Footballing Landscape”, the UEFA Intelligence Centre presents a full picture of all 716 club THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P. 10 **The number of cup participants does not include any preliminary rounds such as regional or provincial qualifying stages B THE JOURNEY TO THIS SEASON’S GROUP STAGES Performances in domestic leagues DOMESTIC ROAD to parti cipati on Highest points records across the leagues in 2018/19 Top 5 clubs with highest points total Top 5 clubs with highest average points per game Manchester City FC HB Tórshavn 98 points ø 2.70 points Liverpool FC #1 GNK Dinamo Zagreb #1 FC Shakhtar Donetsk 97 points 92 points ø 2.59 points PAOK FC ø 2.67 points #2 #3 #2 #3 BSC Young Boys Paris Saint-Germain SL Benfica 91 points 91 points ø 2.57 points Manchester City FC ø 2.58 points #4 #4 #4 #5 THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P. 11 B THE JOURNEY TO THIS SEASON’S GROUP STAGES Goals across the leagues DOMESTIC ROAD to parti cipati on Who scored the most? Who conceded the least? Top 5 clubs with highest goals scored Top 5 clubs with lowest goals conceded AFC Ajax FC Shakhtar Donetsk 3.50 per game 0.34 per game FC Flora Tallinn Nõmme Kalju FC KF Feronikeli #1 #1 3.22 per game 3.17 per game 0.42 per game FC Prishtina 0.36 per game #2 #3 #2 #3 Europa FC Lincoln Red Imps FC PAOK FC 3.11 per game 3.11 per game 0.47 per game FC Shakhtyor Soligorsk 0.47 per game #4 #4 #4 #4 THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P. 12 B THE JOURNEY TO THIS SEASON’S GROUP STAGES Domestic attendances in the season of qualification DOMESTIC ROAD to parti cipati on Highest aggregate attendances across the leagues in 2018/19* Top 5 aggregate attendances Top 5 aggregate attendance increases FC Barcelona PAOK FC 1.44M +172K Manchester United FC #1 Borussia Dortmund FC Barcelona #1 SS Lazio 1.42M 1.37M +171K +118K #2 #3 #2 #3 FC Bayern München Real Madrid CF Olympiacos FC FC Dynamo Kyiv 1.28M 1.15M +106K +91K #4 #5 #4 #5 THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P. 13 *Aggregate domestic league matchday attendances. B THE JOURNEY TO THIS SEASON’S GROUP STAGES The route to 2019/20 UEFA club competitions DOMESTIC ROAD to parti cipati on The various ways of qualifying 34% 15 of the clubs qualified teams qualified on goaldifference on the last matchday or head-to-head result 17 13 clubs qualified by winning their teams qualified through domestic cup competition post-season play-offs THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P. 14 B THE JOURNEY TO THIS SEASON’S GROUP STAGES The most successful clubs EUROPEAN ROAD to parti cipati on The 2019/20 UEFA competitions feature some of the most successful clubs in Europe Top 7 participating clubs Top 5 participating clubs with most European titles* with most domestic trophies** Real Madrid CF Linfield FC 15 titles 96 titles #1 #1 FC Barcelona Liverpool FC FC Bayern München Celtic FC Rangers FC 9 titles 9 titles 7 titles 90 titles 87 titles #2 #2 #4 #2 #3 FC Ajax FC Internazionale Milano FC Juventus Olympiacos FC SL Benfica 6 titles 6 titles 6 titles 71 titles 66 titles*** #5 #5 #5 #4 #5 *UCL, UEL and Cup Winners’ Cup, excluding Inter-City Fairs Cup and Super Cup **Domestic league and domestic cup competitions combined, excluding domestic Super Cup and League Cup THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P. 15 ***Including 3 Campeonato de Portugal titles B THE JOURNEY TO THIS SEASON’S GROUP STAGES This season’s debutants EUROPEAN ROAD to parti cipati on A warm welcome to the clubs that are participating for the first time on record Seven clubs from seven different countries qualified for the UEFA Champions League for the first time ever CLUB CLUB CLUB COUNTRY CLUB COUNTRY Ararat-Armenia FC FC Saburtalo Atalanta BC KF Feronikeli Riga FC GKS Piast Gliwice FC Krasnodar CLUB CLUB CLUB COUNTRY CLUB COUNTRY Sabail FC Vitebsk* FK Kauno Žalgiris FK RFS FC Speranța Nisporeni Akademija Pandev KS Lechia Gdańsk* FC Arsenal Tula NS Mura Yeni Malatyaspor Ten clubs from ten different countries qualified for the UEFA Europa League for the first time on record THE UEFA CLUB COMPETITION LANDSCAPE SEASON 2019/20 P.