® Zug/Zürich TECHNOPARK Luzern Luzern Park 8 Root D4 Park 6 Park 4 Platz 10 Park 2 Platz 6 P+R BuchrainAutobahn 1,3 km A14 Platz 4 Platz 5 Marktplatz VIP Platz 3 Ebikon Luzern Gebäude (in Planung) Hansruedi Lingg Ilona Cools Bus Nr. 23 von D4 Oberfeld Für Besucher nach Bahnhof Luzern CEO Assistant Fussgänger Autobahn A14 Gisikon-Root 3 km Bus Nr. 23 Platz 4 vom Bahnhof Luzern nach D4 Oberfeld Root/Zug CH-6039 ROOT D4 Adligenswil Phone +41 41 455 21 21 [email protected] www.technopark-luzern.ch TECHNOPARK® Lucerne – The place to grow TECHNOPARK® Lucerne helps innovative international startups solve their core problems Startups‘ pain points TECHNOPARK® Lucerne relief Securing funding Enabling funding: CORNERSTONE startup value stack©, lowest tax rate Making lots of important decisions by yourself Specialisation in startup-decision-making for the first time «high risk – no resources» Business isolation in a home office or office Startup ecosystem with close proximity to space other ambitious HQ-startups Professional reception of the first potential Very good business address, professional customers infrastructure Not being able to find the right people Network with over 50 business partners and cooperation partners Being a «no name» with no reputation TECHNOPARK® Lucerne opens lots of doors TECHNOPARK® Lucerne advantages As a startup you receive systematic support adapted to each phase in accordance with the modules of the TECHNOPARK® CORNERSTONE Startup Value Stack. Technopark offers a number of advantages: • Increased financial feasibility of the startup as a result of de-resking • Increased know-how regarding the handling of investors and target groups • TECHNOPARK® seal of approval gains the trust of customers, the media and investors • Networking and interaction with fellow startup colleagues • D4 Business Village Luzern is an attractive site with a good business address located in the Canton of Lucerne, which has Switzerland‘s lowest business tax; a modern infrastructure and optimum traffic connections • Exciting events relating to relevant business topics TECHNOPARK® Lucerne registration process Want to bring your business idea to the Technopark Lucerne? We can guide you through the various stages of the accreditation process. Together we can analyse your business model – using, among other things, the Business Model Canvas on the reverse of this flyer. In addition to this we will us the TECHNOPARK® CORNERSTONE Startup Value Stack to examine your business idea. If we match up as partners then there‘s nothing to stand in the way of your being accepted into the Technopark Lucerne! Here‘s how easy it is: 1. Initial contact 2. Submission of business idea 3. Analysis of value proposition and business model 4. Accreditation process as per the TECHNOPARK® CORNERSTONE Startup Value Stack 5. If the business case and startup team are convincing, then signing of the contract 6. Acceptance into the TECHNOPARK® Lucerne TECHNOPARK® Lucerne – The place to grow www.technopark-luzern.ch OUTLINE YOUR BUSINESS MODEL! Customer’s current PROBLEM: CORNERSTONE Startup Value Stack In order for the startup to be financeable, the major risks CAUSE of the problem: must be de-risked in the correct order, in a targeted manner (lean startup). Innovative SOLUTION of the problem: Financial Layer KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS Free Chash-flow/Liquidity Exclusive: Market/Competition Layer Structurally attractive market Customer Value Layer Startup Team Customer Problem Customer Value CHANNEL TO THE CUSTOMER Value & Risk Management Value Value Generation Layer Attract attention to Value Chain/Business Model the product: Test of main business hypotheses KEY RESOURCES Evaluate product: L = Learning = de-risking (Lean startup) Startup Sweet Spot All energy has to be focused here Buy the product: Non-exclusive: Ideal customer with greatest customer benefit Deliver the product: v Need of the customer Customer support: STARTUP SWEET SPOT Startup offering Competitors’ COST STRUCTURE REVENUE STREAMS present offerings Alexander Osterwalder, Yves Pigneur, HEC Université de Lausanne, Business Model Generation, Wiley 2010 © 2012 TECHNOPARK Luzern, CH-6039-ROOT David J. Collis, Can you say what your strategy is, Harvard Business Review 4-08.