Debenhams User Guide Welcome to the Debenhams annual Report 09.This interactive pdf allows you to easily access the information that you want, whether printing, searching for a specific item or going directly to another page, section or website.The different features are detailed below. Document controls Use the document controls located in the top margin to navigate through this report. Section navigation search Use the links on the Contents page to navigate to the start of a section. Print Contents Previous page next page Links Throughout this report there are links to pages, other sections and web addresses for additional information. examples: This is an example of how the links appear within this document.They are recognisable by the blue underline, simply click to go to the relevant page or web URL (www.debenhams.com) ANNUAL REPORT PG2/3 AND ACCOUNTS Debenhams at a Glance 2009 Our strategy, vision and values, key events, international presence PG6/18 ANNUAL REPORT AND ACCOUNTS Chief Executive’s Review Rob Templeman explains how our strategy is moving forward PG11/14 Design, Quality,Value See how our principles run through our organisation THE IMPORTANCE OF DETAIL IN RETAIL –– Attention to detail in all aspects of our business is critical for us to succeed: from the design, quality and value of our products to our focus on customer experience in our stores to our responsibilities to our stakeholders. 2009 conTenTs —What’s Inside? secTion 1 —Overview 1 Debenhams 2 Debenhams at a glance 4 chairman’s statement secTion 2 —The Business 6 chief executive’s review 11 Design, Quality,Value 19 Finance Director’s review 22 corporate responsibility review secTion 3 —Management and Governance 34 The Board 36 principal Business risks and Uncertainties 39 Directors’ report 42 corporate governance 47 remuneration report secTion 4 —Financial Statements and Notes 54 statement of Directors’ responsibilities 55 independent auditors’ report to the Members of Debenhams plc (group) 56 consolidated income statement 57 consolidated statement of recognised income and expenses 58 consolidated Balance sheet 59 consolidated cash Flow statement 60 notes to the Financial statements 92 Five-Year record income statement 93 Five-Year record Balance sheets 94 independent auditors’ report to the Members of Debenhams plc (company) 95 company Balance sheet 96 notes to the company Financial statements This page: One-shouldered ruffle dress secTion 5 by Pearce Fionda II at —Additional Information Designers at Debenhams. FronT cover: 102 Cocoon coat store List by Betty Jackson.Black, 103 glossary bracelet by EB by 104 shareholder information Erickson Beamon, all at 105 www.debenhams.com Designers at Debenhams. DeBenhaMs —WhoWe Are Debenhams is a leading department store group with a strong presence in womenswear, menswear, childrenswear, health and beauty, accessories, lingerie and home. Our unique mix of product ranges, including the exclusive Designers at Debenhams portfolio, differentiates us from our competitors. operaTionaL highLighTs FinanciaL highLighTs —What HaveWe Been UpTo? —How HaveWe Performed? • Total fashion market share up 0.2% increase in gross transaction value • Strategic focus on own bought ranges, resulting in strong performance, especially Designers at Debenhams • Largest space moves in Debenhams’ history completed, c530,000 sq ft converted from concessions to own bought 70bps increase in gross margin • New range introductions across the store • Five new department stores opened, creating 800 new jobs 13.7% increase in headline profit before tax • 11 new international franchise stores opened in eight countries • Further developments in multi-channel business 11.1% increase in earnings per share • Balance sheet restructured following capital raising £403.7m reduction in net debt 1 Debenhams annual report and accounts 2009 Section 1 overview DeBenhaMs aT a gLance —A Brief Overview of our Business oUr sTraTegY DeBenhaMs sTores WorLDWiDe —A Brief Summary —Department, Desire and International Franchise Stores our strategy is based around our desire at the end of 2009, we had a total of 154 stores in the UK and republic of ireland. to meet our customers’ needs by offering of these, 144 are department stores which offer a full selection of products including them good quality products in an appealing womenswear, menswear, childrenswear, health and beauty, accessories, lingerie, home shopping environment, whether instore and food services.The other ten are Desire by Debenhams stores, our smaller format store or online. which offers an edited collection of womenswear, accessories, lingerie, childrenswear and health and beauty. The strategic priorities over the next year will be: at the year end we also had 52 international franchise stores in 17 countries. • core stores and organic growth; Full store list on pg 102 • space expansion; • multi-channel expansion and integration; and • balance sheet optimisation. our focus is on the drivers of cash profit to deliver shareholder value. More about our strategy on pgs 6–18 oUr vision anD vaLUes —Our Priorities and Culture We endeavour to meet the needs of all our stakeholders in everything we do: our customers, our employees, those involved in our supply chain, the local communities in which we operate and the environment.We believe that looking after Department stores these interests will ultimately lead to Desire stores increased shareholder value. International franchise stores 2 Section 1 overview Debenhams annual report and accounts 2009 year in brief designers —What’s Been in the News? at debenhams 01 02 —From Catwalk to High Street International superstar Henry Holland will be Dame Shirley Bassey joining the Designers at Under the designers at debenhams visited us for a Debenhams portfolio banner, we sell a range of exclusive and personal shopping next year with his stylish products designed by internationally consultation at exclusive new young Westfield London fashion brand H! renowned fashion designers. in December. Our complimentary 03 Ted Baker personal shopping Mantaray for women Jeff Banks is available to all was launched in customers in every August adding to the Jasper Conran Debenhams store. already successful Ben De Lisi brand in menswear, Erickson Beamon women’s accessories Frost French and childrenswear. Pip Hackett Henry Holland Betty Jackson Julien Macdonald Melissa Odabash Jane Packer Pearce Fionda Janet Reger John Rocha Eric van Peterson 01 02 MatthewWilliamson own boUght ProdUCts —WhatWe Do Best own bought products fall into three main categories. the first is debenhams’ own label which includes Collection, mantaray, maine new england, bluezoo and Le Vrai gourmet.these brands represent our core customer offer. the second is designers at debenhams, the portfolio of exclusive brands listed above, which is an important point of difference in an increasingly crowded high street. 03 the third is international brands such 04 “Boris Johnson” looks adventurer Bear as Levi strauss, nike, ben sherman, a little confused at Grylls made a Chanel and estée Lauder. international the opening of the personal appearance. brands extend our product range and give new flagship store customers the well-known brands that atWestfield London 06 in October 2008. Peaches Geldof joined they love. us in store in her role 05 as face and body of Long queues formed new lingerie range ConCessions in store when Miss Ultimo. —Increasing Choice Concession brands offer customers a further level of choice.they have historically been strong in areas where debenhams’ own bought brands have been under-represented, such as young fashion and footwear in womenswear and suiting in menswear. Key concessions include wallis,warehouse, miss selfridge, Jacques Vert, Kurt geiger and tripp. 04 05 06 Debenhams annual report and accounts 2009 Section 1 overview chairMan’s sTaTeMenT —Detailing our Progress and Results John Lovering our choice of structure was vindicated as the firm placing element Chairman was several times oversubscribed and the discount was one of the 22 october 2009 lowest seen amongst the raft of capital raisings undertaken across the market during the first half of the calendar year 2009. The board did not declare an interim dividend for 2009, nor has it proposed a final dividend for the year. however, we are committed to returning to paying a dividend as soon as it is financially prudent to do so. We were delighted to welcome two new non-executive directors to the board at the beginning of august. Martina King was formerly Without doubt, the 12 months to september 2009 will be remembered Managing Director, europe of Yahoo Limited and we therefore as one of the most difficult years for the UK retail sector in particularly look forward to her input as we seek to move our multi- generations. The collapse of confidence in the banking sector last channel business forward. sophie Turner Laing, currently Managing autumn sent shockwaves through the high street which continue to Director, entertainment and news at British sky Broadcasting plc, reverberate today. our financial year coincided with the worst of this will provide valuable insight in the areas of media and marketing. period following the collapse of Lehman Brothers which occurred just as we have announced today, we also look forward to welcoming nigel three weeks into the year. northridge to the board as a non-executive director in January 2010. nigel spent 32 years with gallaher group plc, becoming the group Despite this, we emerged stronger. our balance sheet has been chief executive in 2000, a position in which he oversaw significant restructured thanks to our successful capital raising. our market share growth in shareholder value. has increased and our business model has strengthened. our goals of increasing own brand penetration, growing internet sales and building i would like to thank richard gillingwater, peter Long, Jonathan Feuer our international footprint have all been progressed. and philippe costeletos who left the board during the year for their important contributions to the business. We had foreseen a very tough year.We planned our business on lower sales and a reduced level of stock purchases.