CJ FOODVILLE CJ FOODVILLE BROCHURE 2012 Address_ 7~8F CJ Cheiljedang Center, 330, Dongho-ro, Jung-gu, Seoul, Korea(Postal code, 100-400) Telephone_ 1577-0700 Website_ www.cjfoodville.co.kr CJ FOODVILLE BROCHURE 2012 ABOUT CJ FOODVILLE Franchise brands include healthy bakery with different ingredients ‘TOUS les JOURS’, pre- ABOUT CJ FOODVILLE mium dessert cafe ‘A Twosome Place’, convenience cafe ‘Twosome Coffee’, and fresh & healthy premium ice cream ‘Cold Stone Creamery’ with 1,700 stores nationwide in opera- CJ Foodville is a compound word combining ‘Food’ and ‘Village’, pursuing toward a comfortable, relaxing, and fun tion under direct control or as franchises. family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village. More Than Imagination, With its vision of ‘Create the World of New Food Culture’, CJ Foodville has been creating a Multi-Restaurant Culture Space place for everyone’s happiness, providing healthy taste and devoted service. Further, based ‘CJ FoodWorld’ on its business skills and know-how, CJ Foodville launched ‘CJ FoodWorld’, a food culture theme park, where customers can experience 17 brands of CJ Foodville and CJ Cheiljedang at one place, at CJ Cheiljedang Center in 2011. As the first flagship store in food industry, CJ FoodWorld is leading food culture trend in Korea, creating a place for customers to experi- ence all aspects of food industry from a space to cultivate food ingredients such as barley, to restaurants, cafe, bakery, supermarket, and cooking studio. Capture the World’s Various brands of CJ Foodville have extended its business overseas beyond Korea to lead Tastes beyond Korea Korean food service industry. Beginning with its launch in the United States in 2004, TOUS les JOURS, a healthy bakery with different ingredients, has entered China, Vietnam, the Philippines, Indonesia, Cambodia and Malaysia and plans to enter Singapore as well. Bibigo, a global Korean restaurant brand as a part of CJ’s Korean food globalization project, is currently operating stores in the United States, China, Singapore, Japan, Vietnam and the United Kingdom and plans to enter other countries in Europe and Asia to let customers ex- perience Bibigo and Korean food culture everywhere around the world. VIPS and Twosome has also entered Chinese market, creating a synergy effect with existing TOUS les JOURS Beginning a Journey CJ Foodville Corporation started its business by opening a family restaurant business in 1994 and Bibigo in China. Cheiljemyunso plans to enter England and the United States, too. CJ as a Global Food Service and successfully launched a homegrown, Western-style family restaurant VIPS in 1997 to Foodville plays a key role in leading global food service business, providing Korean unique & Culture Company lay the foundation as a specialized food service company. CJ Foodville Corp. has grown as a food service value to global market. firm, integrated food service company, splitting from CJ Corp. in 2000 and merging group’s franchise business division in October 2006. CJ Foodville is a compound word combining ‘Food’ and ‘Village’, pursuing toward a com- Company Overview Company Name_ CJ Foodville Corporation | Founding Date_ February 1994 fortable, relaxing, and fun family restaurant where customers can feel the same way when CJ Foodville Founding Date_ July 2000 | CEO_ Min-Heoi Heo enjoying having a meal with families and neighbors in the village. This is a strong expression Telephone_ 1577-0700 | Website_ www.cjfoodville.co.kr of CJ Foodville to deliver family-like, touching service to customers. Address_ 7~8F CJ Cheiljedang Center, 330, Dongho-ro, Jung-gu, Seoul, Korea (Postal code. 100-400) Main business sites_ Seoul (HQ), Jincheon/Eumseong(Factory) and branches Falling in love CJ Foodville with its OnlyOne spirit of pursuing differentiated taste and quality as its No.1 Number of direct/franchise stores (both domestic/foreign)_ About 1,800 with 14 Types of Diversity, value and its technical capability accumulated for over 10 years has developed creative and 1,800 Types of Happiness unique brands. Through such efforts, CJ Foodville currently runs 14 restaurant & franchise brands and multi-restaurant culture spaces, ‘CJ FoodWorld’. Restaurant brands include premium steak house ‘VIPS’, global Korean food brand ‘Bibigo’, seafood family restaurant ‘SeafoodOcean’ and ‘Fisher’s Market’, unconventional Chinese casual restaurant ‘China Factory’, New York style dining cafe ‘The Place’, New York style traditional steak house ‘The Steak House by VIPS’, noodle restaurant ‘Cheiljemyunso’, home- made burger restaurant ‘VIPS Burger’, and curry restaurant ‘Loco Curry’ and there are over 120 stores nationwide being operated under direct control. 02 03 CJ FOODVILLE BROCHURE 2012 CJ FOODVILLE BUSINESS CJ FOODVILLE BUSINESS CJ FOODVILLE BRAND CJ Foodville currently operates 14 restaurant & franchise brands and multi-restaurant culture spaces, ‘CJ Food TOUS LES JOURS World’. We present you CJ’s unique, fun life style where you can enjoy all the processes of food culture from the Healthy bakery with different ingredients | TOUS les JOURS (TLJ) mean ‘Everyday’ in beginning. French and is a healthy bakery with different ingredients. TLJ provides healthy, fresh, and authentic European bread and cake, using flour exclusively made for baking, bay salt, and xylose sugar. TLJ has grown with the history of the Korean franchise bakery and has been pursuing its objective of ‘making healthy bread with sincerity through natural ingredients and traditional method’. VIPS My No.1 Steak House | VIPS is an abbreviation for ‘Very Important Person’s Society’ and strives to ‘treat each and every customer as a VIP guest’. VIPS is Korean homegrown brand, not paying foreign royalty, and is a brand loved by all age groups by providing traditional, premium steak that can be tasted on at a high-class steak house and salad bar with various dishes and seasonal menus. BIBIGO Korean Healthy Fresh Kitchen | Bibigo is created as a part of CJ’s Korean food globaliza- tion project and is a new concept of Korea food restaurant with global-focused customiza- tion. Customers select rice, sauce, and toppings on individual preference. Bibigo is a com- pound word formed from Korean word ‘bibi-da (to mix)’ and English word ‘to-go’, and is a global Korean food brand, aiming to capture the world with a taste of Korean food mainly of bibimbap. CJ FOODWORLD More than Imagination! ‘CJ FoodWorld’ is the first flagship store in food industry where OnlyOne food culture is realized with full of first, best, and differentiated at- A TWOSOME PLACE tempts and challenges. CJ’s 17 leading brands with over 60 years of history and know-how, we provide an unbelievable experience, leading Premium Dessert Cafe | A Twosome Place is a PLACE for everyone, including A (Myself), fresh, tasty, and healthy food culture trend. TWO (Couple, Friend), and SOME (Friends), to relax. A Twosome Place is leading differentiat- ed dessert culture through specializing premium desserts, which cannot be tasted in existing CJ, Tasting with Five Senses coffee shops, providing deep-roasted coffee and various kinds of sweet desserts including CJ FoodWorld is the OnlyOne place where everything about food culture can be experienced at once, from interior farm where barley and corn cake, yogurt ice cream, macaroon, and sandwich. grow and cooking class, to restaurant, supermarket, and business start-up consulting area. CJ FoodWorld is set up to experience the essence of CJ’s nature-oriented spirit and is a place to enjoy CJ’s fun life style. Location TWOSOME COFFEE CJ Cheiljedang Center, 330 Dongho-ro, Jung-gu, Seoul, Korea (Toegyero-5-ga 4-way intersection) Convenience Cafe | Twosome Coffee is a Convenience Cafe where you can have a delight- CJ FoodWorld Cheiljedang Center Branch Business Hours ful experience and a family brand of premium dessert cafe, A Twosome Place. Plus (+) on 1F L’atelier Tous les Jours-Weekday 07:00~22:00 | Sat 08:00~22:00 | Sun 09 :00~22:00 Twosome+ Coffee logo means a differentiated concept of being a plus (+) on the customers’ B1 Olive Young-Weekday 08:00~22:00 | Weekend 10:00~22:00 lives with careful concerns. Twosome+ Coffee is a trendy spot where you can enjoy fresh and Dine Out Brand-11:00~22:00(Samho Fish Cake, Freshian Brasserie until 24:00 on weekdays) unique desserts such as waffle sand, cotton candy affogato, and cube choux. 04 05 CJ FOODVILLE BROCHURE 2012 CJ FOODVILLE BUSINESS COLD STONE CREAMERY THE STEAK HOUSE BY VIPS Premium Ice Cream Brand Mixing Fresh Ingredients | Cold Stone Creamery opened Traditional New York Style Premium Restaurant | The Steak House by VIPS is a fine its first store in Arizona in 1988 and is a global, premium ice cream brand with 1,700 stores dining restaurant that carefully selects the highest grade beef and perfectly cooks the best worldwide. When customer chooses preferred ice cream and toppings out of 10 ice creams steak with traditional New York steak cooking method. Various traditional, premium steaks and 40 toppings, cheerful Cold Stone staffs will quickly mixes, which could create 11.5 mil- such as porterhouse steak and dry-aged steak can be tasted with New York Manhattan lion types of combination, providing a tasty ice cream ‘just for you’. atmosphere. CHINA FACTORY LOCO CURRY Unconventional Chinese Casual Dining | China Factory is a place to eat out with joy Curry Restaurant with Unconventional Taste | Loco Curry is an unconventional curry where customers can have a dimsum buffet, desserts, and tasty cuisines with magnificent restaurant, presenting abundant taste and flavor through various menus made by 23 spices cooking shows. China Factory, as can be associated with its brand name, pleases customers’ carefully selected and blended by curry experts, deep taste of sauce which is brewed for over senses by magnificent cooking shows with fire at ‘Factory’-type open kitchen.