EXPOShanghai Newsletter Countdown: 550 days to go www.expo2010china.com Newsletter No.10 October 28 2008 F1, Masters Cup offer Expo bigger platform THE Expo Shanghai Organizer is promoting Expo 2010 during the Shanghai Formula One Grand Prix and the Tennis Masters Cup, under an agreement it signed with Juss Event, the local operator of these two international sports events. Expo promotions at both the F1 and Tennis Masters Cup events will continue through the end of the six-month Expo that opens in May 2010. The Expo Organizer said the F1 race has a worldwide TV audience of over 600 million, while the Mas- ters Cup draws 400 million viewers. They provide excellent platforms for Expo promotion. At the Shanghai International Circuit — the F1 Grand Prix venue — a vast World Expo landscape covers 11 stands featuring the Expo 2010 logo and mascot Haibao. It The giant logo of World Expo 2010 Shanghai China is seen on the stands of Shanghai International stands at one end of the track. Circuit, the Formule One China Grand Prix since 2004. At the venue entrance, an Expo tableau of three Haibao sculptures welcomes spectators. There is also an exhibition at the Sponsors in marketing drive grand stand showing pictures of dramatic Expo structures, such as SPONSORS of Expo of Shanghai World Expo prospect,” the official said. Mobile’s Shanghai World China Pavilion as well as the master Shanghai plan to launch Coordination. The campaign is expected Expo Commission. plan of the Expo site. Expo flags a global campaign on Corporate involvement to push the Expo fever to a The Expo’s 12 global can be seen throughout the stands. December 17 to mark the can help shield Expo 2010 new height, Hong said. partners include, among Juss Event also displays an Expo 500-day countdown to the from the global financial It is the first time all others, Coca Cola, Siemens, visual promotion along the F1 2010 event. crisis, Hong said. corporate sponsors joined China Eastern and China track. The campaign will “The crisis has not yet hands in a campaign. Mobile. Partners were at the When they’re not watching the include marketing Expo affected our preparation “China Mobile will spare top tier of the sponsorship race, spectators can watch a film registered products, said work. We are fully pre- no effort to contribute to system. Expo 2010 also has taking them on a virtual journey Hong Hao, Director- pared for the consequence the Expo,” pledged Wang 10 senior sponors and six through the Expo site. General of the Bureau of the uncertain financial Xiaojie, Director of China project Sponsors. Expo Fact So far 225 countries and international organizations have confi rmed their participation. 2 www.expo2010china.com Newsletter No. 10, October 28 2008 HK students learn about Expo Shanghai In Brief THE University of Hong Kong, the Architecture and Planning recently “Expo 2010 in Shanghai will oldest university in the territory made a presentation to UHK stu- become the most important event Beijing signs on to with 22,200 students, has shown dents and faculty. Wu said Expo for China after the successful host- keen interest in the World Expo in 2010 will center on achieving har- ing of the Beijing Olympics,” said Expo pavilion Shanghai. mony in urban living. Albert Chan, the university’s dean Wu Zhiqiang, chief planner of The presentation was part of the of student affairs. “The University BEIJING Municipality signed a the site of Expo 2010 and dean weeklong Expo promotion in Hong of Hong Kong has the responsibility participation contract on October of Tongji University’s College of Kong. of promoting the event.” 18, marking a full stop for all the participation of Chinese mainland’s 30 provinces, municipalities and autonomous regions. The main- Officials examine land participants will show their the master plan uniqueness in a joint pavilion, of Shanghai Expo while separate pavilions will be site. They include created for Hong Kong, Macao and Kiyotaka Akasaka, Taiwan. UN Under-Secretary- General for Communications Muslim cuisine and Public The Expo Shanghai Organizer is Information, Sha making sure that Muslim visitors Zukang, UN Under- will feel at home with food that’s Secretary- General appropriate for their culture. Expo for Economic and venues will be prepared to dish up Social Affairs, and some 14,000 meals a day based Zhong Yanqun, on Muslim cuisine and as many Deputy Director of as 21,700 during peak periods. the 2010 World Expo “Fifty-five Islamic countries have Shanghai Executive Committee. confirmed their attendance at the Expo. A Muslim food service center will be built to cater to the need of Muslim visitors. Expo 2010 promotion Park-and-ride hubs SHANGHAI will set up 37 park- and-ride centers in the next two years to ensure adequate parking makes a stop at UN during Expo 2010. By the end of 2007, there were more than A PHOTOGRAPHIC exhibi- Representative of the People’s Under-Secretary-General for 600,000 private cars in the city. To tion about Expo Shanghai was Republic of China to the UN, Communications and Public speed up road travel, a new elec- unveiled recently at the United said the exhibition was rich in Information. Zhong Yanqun, tronic toll collection system will Nations Headquarters in New content and enhanced visitors’ Deputy Director-General of the start next month along highways in York as part of the Organizer’s understanding and knowledge of World Expo 2010 Shanghai Ex- the Yangtze River Delta. Shanghai overseas promotional drive. Shanghai and the 2010 event. ecutive Committee, briefed UN will set up 100 ETC machines at The show, which ran until The opening of the exhibi- officials on the latest progress toll stations under its jurisdiction. October 17, featured a virtual tion coincided with the World in the Expo 2010 preparations Drivers using the ETC system can tour of the Expo site as well as Habitat Day. This year’s theme and noted that the event would configure a swipe card to the wind- boards and pictures regarding of “Harmonious Cities” also provide a platform for discus- shield of their vehicles. the UN’s participation in past embodied the concept “Bet- sions on how urban construction Expos. ter City, Better Life,” said and development would contrib- Zhang Yesui, the Permanent Kiyotaka Akasaka, UN’s ute to a better lifestyle. Design competition THE Expo Organizer has urged uni- versity students to contribute ideas What is Expo Online? and designs for Expo registered products. A global competition HK forum discusses rich experience in hosting interna- Expo Shanghai Online will be was launched in August to collect Expo Online tional conferences and exhibitions. a virtual counterpart to the real innovative designs. Participants can “It would be of great help if the thing. Visitors can “walk around” send their entries with a participa- THE Shanghai World Expo Or- Expo 2010 Organizer can draw the 3D site and interact by playing tion form, a letter of commitment, ganizer invited more than 100 on that knowledge,” Zhu Yonglei, games, chat with pavilion chiefs and a DVD to the Shanghai Expo Internet and digital science experts Deputy Director-General of the and even plan a future city in keep- Bureau at 3588 Pudong Road S. to a forum in Hong Kong on Octo- Bureau of Shanghai World Expo ing with the theme of livable cities Entries close on November 16 and ber 13 to discuss Expo Shanghai Coordination, said at the forum. and innovation. the results will be announced in Online. Zhu said the online version The Organizer expects 15 to 30 mid-December. Licensed products The “Path to World Expo” forum was one of the highlights of Expo million people per day to visit Expo range from garments, toys, statio- was intended to tap Hong Kong’s 2010. Shanghai Online. nery, bags, to sports equipment. Expo Fact World Expo 2010 Shanghai expects to host 20,000 performances at 35 venues. Newsletter No.10, October 28 2008 www.expo2010china.com 3 JV to run Expo show venue IT’S all systems go for the NBA’s huge fan base in World Expo 2010 Shanghai China was announced in China Performance Center, mid-October and could take with basketball expected decades to complete. to eventually hold center However, the Shang- court. hai arena, which will seat The Shanghai Oriental 18,000 spectators, must be Pearl Group, the United ready for the 2010 Expo. States AEG Corporation Shanghai deserves to and NBA China formally have a center “as iconic as set up a joint venture on Madison Square Garden in October 14 to operate the New York,” AEG President center, which will host most and CEO Timothy J. Lei- of the performances during weke said at the ceremony. the World Expo. Heidi Ueberroth, The company will be president of NBA global in charge of the daily op- marketing partnerships and erations of the center and international business op- manage the ticketing and erations, said officials were performance promotions. thrilled to be able to bring The deal was announced regular NBA games back to amid great fanfare on the Shanghai, the hometown of banks of the Huangpu NBA superstar Yao Ming. River. American NBA legend Kareem Abdul-Jabbar, escorted by a Chinese hostess, Other cities for the Chi- The company will turn attends the Shanghai Oriental Pearl Group, AEG and NBA China partnership deal na-arena project are still the center into a “hot announcement in Shanghai. under negotiation, but the venue” encompassing list is expected to extend Being one of the five cultural and entertain- and the Staples Center in performances, art exhibi- beyond the mainland, the permanent constructions at ment company formed in Los Angeles.