‐ Table of Contents ‐ FY 2016 TDM Resource Guide and SMP ~ Section One ~ Background……………………………………………………………………………………………………………… Page 4 Executive Summary………………………………………………………………………………………………… Page 6 Regional Activity Centers………………………………………………………………………………………… Page 7 Mission Statement ……………………………………………………………………………………………………Page 10 Acknowledgements………………………………………………………………………………………………… Page 11 Guiding Principles of Strategic Marketing Plan……………………………………………………… Page 13 Key Findings and Strategic Implications………………………………………………………………… Page 14 Summary of Adopted Strategy for FY 2016…………………………………………………………… Page 17 ~ Section Two ~ Regional Profile…………………………………………………………………………………………………………Page 21 Product Profiles……………………………………………………………………………………………………… Page 29 Carpools and Vanpools……………………………………………………………………………………………Page 30 Transit……………………………………………………………………………………………………………….. Page 33 Table ‐ Summary of Bus Activity………………………………………………………………………………Page 36 Table ‐ Summary of Rail Activity………………………………………………………………………………Page 41 Telework……………………………………………………………………………………………………………… Page 43 Bicycling……………………………………………………………………………………………………………… Page 46 Bike Sharing………………………………………………………………………………………………………………Page 51 Car Sharing………………………………………………………………………………………………………….. Page 52 Support Services……………………………………………………………………………………………………… Page 54 HOV Lanes/Express Lanes……………………………………………………………………………………… Page 54 Park & Ride Lots…………………………………………………………………………………………...…… Page 63 Guaranteed Ride Home……………………………………………………………………………………………Page 66 Commuter Benefit Programs……………………………………………………………………………………Page 67 Clean Air Partners……………………………………………………………………………………………………Page 71 'Pool Rewards…………………………………………………………………………………………………………Page 75 About the cover photo – The image on the cover was taken from the Guaranteed Ride Home (GRH) marketing campaign launched in FY 2016 entitled “For life’s little emergencies”. In this scenario, a father was able to use GRH to join his wife for the birth of their child. GRH is a free service designed to encourage ridesharing and transit use by providing a way home for qualifying commuters in the case of an unexpected personal/family emergency, or unscheduled overtime when their normal alternative commute mode is not available. GRH eliminates this concern, and encourages ridesharing, taking transit, bicycling and walking to work. 2 ‐ Table of Contents ‐ FY16 TDM Resource Guide and SMP ~ Section Three ~ Current Marketing Strategies for Network Members and Regional Partners…………………………… Page 77 Calendar of Regional Events for 2015‐2016……………………………………………………………………………… Page 119 Regional Activity Center Profiles and Marketing Strategies Current Profile Inner Core …………………………………………………………………..…………………………………Page 120 Marketing Strategies District of Columbia …..………………………...…………………………………………………Page 123 Marketing Strategies Arlington County………….…..………………………...…………………………………………Page 125 Marketing Strategies City of Alexandria …..………………………...……………………………………...……...… Page 127 Current Profile Northern Virginia ………… ………………………………………………………………………………Page 129 Marketing Strategies FairfaxCounty ………………………………………………………………………………………Page 133 Marketing Strategies Loudoun County ……………………………………………………………………………………Page 139 Marketing Strategies Prince William County ………………………………………………………………………… Page 141 Current Profile Suburban Maryland ………………………………………………………………………………………Page 143 Marketing Strategies Frederick County ………………………………………………………………………………… Page 149 Marketing Strategies Montgomery County ……………………………………………………………………………Page 151 Marketing Strategies Prince George's County …………………………………………………………………………Page 154 Marketing Strategies Charles County …………………………………………………………………………………… Page 155 ~ Section Four ~ TDM Research Summaries………………………………………………………………………………………………………. Page 156 Metrorail Station Access Alternatives Study July 2012……………………………………………………………………………… Page 157 GRH Program Survey Washington Region November 2013……………………………………………………………………………Page 160 GRH Program Survey Baltimore Region November 2013……………………………………………………………………………. Page 165 State‐Of‐The‐Commute Survey Report November 2013……………………………………………………………………………… Page 170 Bike to Work Survey Report 2013 (March 2014)………………………………………………………………………………………. Page 178 Central Employment Core Cordon Count of Vehicular and Passenger Volumes 2013 (April 2014)………………Page 182 Congestion Management Process Technical Report (June 2014)…………………………………………………………………. Page 185 Employer Satisfaction Survey July 2014………………………………………………………………………………………………………… Page 189 Transportation Emission Reduction Measure Analysis Report FY 2012‐2014 (November 2014)…………………. Page 192 GRH Customer Satisfaction Survey Washington Region Report FY 2014 (March 2015)………………………………… Page 199 GRH Customer Satisfaction Survey Baltimore Region Report FY 2014 (March 2015)……………………………………. Page 202 Capital Bikeshare Member Survey 2014 Report (April 2015)……………………………………………………………………… Page 205 Commuter Research Summary Report Summary (April 2015)……………………………………………………………………… Page 213 Annual Placement Survey Report of Applicant Database Fy15 (May 2015)…………………………………………………. Page 215 Performance of HOV Facilities on Freeways In The Washington Region 2014 (October 2015)…………………… Page 219 3 BACKGROUND The initiated its first formal transportation demand management efforts in the early 1970s with Commuter Club, which was established by the Metropolitan Washington Council of Governments (COG), the General Services Administration, and the Greater Washington Board of Trade to provide basic Ridematching for carpools and vanpools. In subsequent years, the program grew into a COG‐ coordinated network of local rideshare agencies, and in 1989, it became the Ride Finders Network which provided free information and computerized ride matching services to area residents seeking to join car or vanpools or locate appropriate transit arrangements and park‐and‐ride locations. In 1996, the regional network was renamed Commuter Connections. In 1997, Commuter Connections expanded its services to include regional telework assistance and resources, its first website, a regional Guaranteed Ride Home program, information on bicycling to work, InfoExpress commuter information kiosks, and free assistance to employers for the development and implementation of alternative commute programs and benefits. In 1998 Commuter Connections began to honor employers in the region through the Employer Recognition Awards program. In 2000, Commuter Connections rolled out Bike to Work Day as a regional entity, initially started as a DC based event by the Washington Area Bicyclist Association. In 2003, Commuter Connections expanded its marketing efforts through the implementation of a regional mass marketing measure. The purpose of the measure was to brand the Commuter Connections name as the umbrella organization for commuter transportation information in the Washington Metropolitan area and to subsequently increase the use of alternative forms of commuting. In 2008 Commuter Connections began coordinating Car Free Day as a regional event. In 2009 Commuter Connections introduced a carpool incentive project called ‘Pool Rewards, which was expanded in 2012 to include vanpools. In 2010 Commuter Connections expanded its Guaranteed Ride Home program to include the Baltimore region and St. Mary’s County. With origins beginning in 1974, Commuter Connections celebrated its fortieth year of service in 2014. The Commuter Connections regional network provides commute services and information to area residents and employers in the Washington metropolitan region in order to reduce traffic congestion and emissions caused by single occupant vehicles (SOVs). The outreach mission is to create awareness of SOV alternatives and their resulting benefits; to build the Commuter Connections network as an umbrella resource that provides support services to network organizations and individuals who currently drive alone, and to facilitate those who are seeking to change SOV behavior by way of providing assistance about available commute options and alternatives. Primary activities promoted by the Commuter Connections network include ridesharing, transit, bicycling, walking, teleworking and employer services. The following agencies share the regional commuter database, provide Ridematching services and share information and resources: Alexandria Local Motion, Annapolis Regional Transportation Management Association, Army National Guard Readiness Center, Baltimore City, Baltimore Metropolitan Council, Bethesda Transportation Solutions, Dulles Area Transportation Association, Fairfax County RideSources, Food & Drug Administration, Frederick County TransIT Services, GWRideConnect, George Washington Regional Commission, Harford County, Howard County, Loudoun County, Maryland Transit Administration, Metropolitan Washington Council of Governments, Montgomery County Commuter Services, National Institutes of Health‐Bethesda, North Bethesda Transportation Center, Northern Neck Planning District Commission, Northern Shenandoah Valley Regional Commission, Prince George's County, Potomac and Rappahannock Transportation Commission, Rappahannock‐Rapidan Rideshare, and Tri‐County Council for Southern Maryland. COG provides Ridematching services directly for Arlington County, the District of Columbia, and also to residents in other jurisdictions in both Maryland and Virginia not listed above. 4 Commuter Connections is a program of the National Capital Region Transportation Planning Board, the region’s designated Metropolitan Planning Organization (MPO) at the Metropolitan Washington Council of Governments,