WHAT SHAPED THEM THEIR FUTURE Millennial parents (Generation Y) GENERATION ALPHA Older siblings to Generation Beta Born 1980-1994 — aged 27-41 BORN 2010 2024 Born 2025-2039 LABELS WEEKLY BIRTHS TOP COUNTRIES OF BIRTH TOP BABY NAMES ABOUT The Alphas 1 2 3 Oliver 1 Charlotte GENERATION Generation glass Upagers 2,740,000 Noah 2 Amelia ALPHA William 3 Olivia Multi-modals Global Gen Generation Alphas born globally each week India China Nigeria CHARACTERISTICS Global Digital Social Mobile Visual α 11% WORKFORCE OF 2030 X 23% Y 32% Z 34% INCOMING TECHNOLOGY GoPro 3D Apple Tesla Smart Autonomous Quantum Aerial iPad Instagram Siri HERO3 printers Google glass watch Powerwall Fortnite speakers AirPods 5G Biometrics vehicles computing ridesharing TIMELINE 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Street Fax Landline Car key - Desktop Credit Analogue OUTGOING Myspace directory Pager MP3 player Blackberry machine phone CD/DVD GPS unit ignition Textbooks computer cards Wallet watch TECHNOLOGY MILESTONES First Alphas born 500 million 1 billion 1.6 billion 2.2 billion Cybersecurity UX Drone Blockchain Data Virtual reality Robotics Sleep Sustainability Driverless Wellbeing AI Life Urban Space tourism NEW JOBS specialist manager pilot developer designer engineer mechanic technician officer train operator manager specialist simplifier farmer agent Source: UN, OECD, McCrindle | McCrindle 2021 mccrindle.com | generationalpha.com Iconic Music Leadership Screen Generation toys devices styles content L Roller skates Record player Controlling Cinema BUILDERS LP, 1948 1925-1945 L Frisbee Audio cassette Directing TV BABY BOOMERS 1962 1946-1964 L Rubik’s cube Walkman Coordinating VCR GENERATION X 1979 1965-1979 L BMX bike iPod Guiding Internet GENERATION Y 2001 1980-1994 GET YOUR COPY TODAY L l To buy the book and for more information and resources about Generation Alpha, l l visit the website: Folding scooter Spotify Empowering Device GENERATION Z 2008 1995-2009 GENERATIONALPHA.COM L l l l Fidget spinner Smart speakers Inspiring Streaming GENERATION α Now 2010-2024 Source: UN, OECD, McCrindle | McCrindle 2021.