Journal of the Music & Entertainment Industry Educators Association Volume 18, Number 1 (2018) Bruce Ronkin, Editor Northeastern University Paul Linden, Associate Editor Butler University Ben O’Hara, Associate Editor (Book Reviews) Australian College of the Arts Published with Support from The Journal of the Music & Entertainment Industry Educators As- sociation (the MEIEA Journal) is published annually by MEIEA in order to increase public awareness of the music and entertainment industry and to foster music and entertainment business research and education. The MEIEA Journal provides a scholarly analysis of technological, legal, historical, educational, and business trends within the music and entertainment industries and is designed as a resource for anyone currently involved or interested in these industries. Topics include issues that affect music and entertainment industry education and the music and entertain- ment industry such as curriculum design, pedagogy, technological innova- tion, intellectual property matters, industry-related legislation, arts admin- istration, industry analysis, and historical perspectives. Ideas and opinions expressed in the Journal of the Music & Enter- tainment Industry Educators Association do not necessarily reflect those of MEIEA. MEIEA disclaims responsibility for statements of fact or opin- ions expressed in individual contributions. Permission for reprint or reproduction must be obtained in writing and the proper credit line given. Music & Entertainment Industry Educators Association 1900 Belmont Boulevard Nashville, TN 37212 U.S.A. www.meiea.org The MEIEA Journal (ISSN: 1559-7334) © Copyright 2018 Music & Entertainment Industry Educators Association All rights reserved Editorial Advisory Board Bruce Ronkin, Editor, Northeastern University Paul Linden, Associate Editor, Butler University Ben O’Hara, Associate Editor, Australian College of the Arts (Collarts) Timothy Channell, Radford University Mark J. Davis, Entertainment Industry Management & Consulting, buzzgig.com Alexander Endreß, Popakademie Baden-Württemberg Brian Gaber, Florida State University Storm Gloor, University of Colorado Denver Keith Hatschek, University of the Pacific David Herrera, Belmont University Andrea Johnson, Berklee College of Music Michael Johnson, Berklee College of Music Patrick Preston, Cape Cod Community College Quint Randle, Brigham Young University Beverly Schneller, Kentucky State University John Simson, American University Terry Tompkins, Hofstra University Marcy Wagman, Entertainment Attorney Robert Willey, Ball State University Horace Alexander Young, Washington State University Shawn David Young, York College of Pennsylvania Music & Entertainment Industry Educators Association The Music & Entertainment Industry Educators Association (MEIEA®) is an international organization formed in 1979 to bring to- gether educators with leaders of the music and entertainment industries. The primary goal of MEIEA is to facilitate an exchange of information be- tween educators and practitioners in order to prepare students for careers in the music and entertainment industries. In order to seek professional practical knowledge and functional strategies in education, MEIEA endeavors to: • Provide resources for the exchange of information and knowledge about all aspects of the music and entertain- ment industries; • Foster scholarly research on the music and entertain- ment industries as well as on music and entertainment industries education; • Assist institutions with the development of music and entertainment industries programs and curricula; • Facilitate interaction between the music and entertain- ment industries and music and entertainment industries educators and affiliated educational institutions; • Promote student interests in the music and entertain- ment industries. MEIEA is a nonprofit organization dedicated to the advancement of education in the music and entertainment industries. Institutional member- ship is available to institutions of higher education. In order to be consid- ered for membership, the institution must be recognized, licensed, and/or accredited as a post-secondary educational institution. Organizations and business entities interested in supporting the mission and activities of MEIEA are encouraged to become sponsors of MEIEA through charitable support. Support of MEIEA activities by com- panies, institutions, individuals, and organizations that value music and entertainment industry education is greatly appreciated by MEIEA’s mem- bers. If you or your company would like to contribute to music and enter- tainment industry education please contact [email protected]. From The Editor Notice to Contributors The Journal of the Music & Entertain- ment Industry Educators Association is a peer- reviewed journal devoted to all aspects of the music and entertainment industry and music and entertainment industry education. All feature articles submitted for publication go through a blind peer review by an editorial board consist- ing of respected scholars, teachers, and industry professionals. Submission of articles in all areas related to the music and entertainment industry and music and entertainment industry education are welcome. Articles must be submitted in electronic format and should be sent as email attachments, preferably in Microsoft Word format. All submissions should use the normal style of citation, in conformance with the guidelines given in The Chicago Manual of Style. All notes should be consecutively numbered and should appear as endnotes at the conclusion of the manu- script text. In order to facilitate blind review, the author’s name must not appear on the submitted manuscript. A cover letter that clearly identifies the man- uscript must be included. Complete submission guidelines may be found on the MEIEA web site. Authors are responsible for obtaining permission for reproduction from the publishers of all copyrighted material used (musical examples, etc.). Submissions and correspondence should be addressed to: Bruce Ronkin Editor, MEIEA Journal [email protected] 110 Churchill Hall Northeastern University Boston, MA 02115 U.S.A. MEIEA Executive Board Executive Officers President Storm Gloor University of Colorado Denver Vice President Armen Shaomian University of South Carolina Secretary Scott LeGere Minnesota State University, Mankato Treasurer Clyde Rolston Belmont University Director of Membership Darren Walters Drexel University Board Members Cutler Armstrong Butler University Odie Blackmon Middle Tennessee State University Courtney Blankenship Western Illinois University Jerry Brindisi Columbia College Chicago Board Members (continued) Kelly Garner Belmont University Stacy L. Merida American University Melissa Wald Middle Tennessee State University Kim L. Wangler Appalachian State University Executive Directors MEIEA Journal Editor Bruce Ronkin Northeastern University Communications Director Sarita Stewart Belmont University European Liaison Henric Lindström Linnaeus University School of Business and Economics Australasian Liaison Ben O’Hara Australian College of the Arts (Collarts) Past Presidents John Simson (2015-2017) Serona Elton (2011–2015) John Kellogg (2009-–2011) Rey Sanchez (2007–2009) Rebecca Chappell (2003–2007) Tim Hays (1999–2003) Scott Fredrickson (1995–1999) David Hibbard (1993–1995) Janet Nepkie (1989–1993) Michael Fink (1988–1989) Richard Broderick (1986–1988) James A. Progris (1984–1986) David P. Leonard (1982–1984) Jay Collins (1979–1982) MEIEA Sponsors belmont.edu/cemb jmapromo.com Contents 13 “Guided by Commercial Motives”: Selling Songwriting Christopher M. Reali Ramapo College of New Jersey 37 Key Learnings from an International Social Entrepreneurship Collaboration: Songs to Change Our World Monika Herzig Indiana University Kristina Kelman Queensland University of Technology Andrew Krikun Bergen Community College Stephen Ralph Matthews University of Auckland Yanto Browning Queensland University of Technology 73 A Work of Art in the Age of Technological Disruption: The Future of Work in the Music Industry Shawn David Young York College of Pennsylvania 105 Content ID as a Solution to Address the Value Gap Victoriano Darias de las Heras Berklee College of Music, Universidad Internacional de La Rioja 145 Mapping Music Cities: A Case Study of the Musical Landscape of San Antonio Stan Renard The University of Texas at San Antonio 173 Local Minimum Content Requirements on Commercial Radio: An Australian Case Study Chrissie Vincent Australian College of the Arts Contents Reviews Ben O’Hara, Associate Editor 203 The “Red Elvis” at 80: The Fantastical Career of Dean Reed Will Roberts (Producer/Director). American Rebel: The Dean Reed Story (DVD) Reggie Nadelson. Comrade Rockstar: The Life and Mystery of Dean Reed Chuck Laszewski. Rock ‘n’ Roll Radical: The Life and Mysterious Death of Dean Reed Mark Crawford Tennessee State University 210 Rob Sheffield. Dreaming the Beatles: The Love Story of One Band and the Whole World 211 Andrew Blauner (Editor). In Their Lives: Great Writers on Great Beatles Songs 212 John Pring and Rob Thomas. Visualizing the Beatles: A Complete Graphic History of the World’s Favorite Band Storm Gloor University of Colorado Denver 214 Paul Saintilan and David Schreiber. Managing Organizations in the Creative Economy: Organizational Behaviour for the Cultural Sector David Herrera Belmont University 217 Guy Morrow. Artist Management: Agility in the Creative and Cultural Industries Andrew Watt Australian College of the Arts,