Town Manager’s Newsletter July 28th, 2020 1. July 15th Occupancy Notes and Report - The report includes 1,980 units of the 4,480 Licensed units in town (44%). Includes RBO units working with PMC’s but no single homeowner RBO units. The 7 – 21 days out booking window exceed last year, other dates do not. We have data through Jan 31, 2021 July 3 & 4 ended at 65% (1,287 room nights) & 66% (1,307 nights) Occupancy respectively 2. DMMO Download from the BTO - A. July 27th Issue 3. Summit County Government - A. Work Session Agenda - July 28th B. Regular Meeting - July 28th C. Board of Health Meeting - July 28th 4. Summit County Government Updates - A. Peak One Drive Closed for Construction 5. Local Organization Updates - A. BreckCreate Drive-In Movies B. National Repertory Orchestra 6. I-70 Mountain Corridor Improvements - A. Week of July 26th, 2020 7. Northwest Colorado Council of Governments - A. eNews - July 2020 8. Colorado Municipal League - A. Virtual Conference B. Elected Officials Digest - July 28th, 2020 C. Newsletter - July 31st Issue 9. Colorado Association of Ski Towns - A. Big Pivots Issue - July 23rd, 2020 B. 7 Rules of Virtual Meetings July 15, 2020 Occupancy Forecast Notes Hello Breckenridge Business Community, The July 15, 2020 mid-month occupancy report includes 21 properties which includes 1,984 units, which is 44% of the short-term rental units licensed in Breckenridge. The data includes Hotels, Time Share, Condominiums, & Resorts. Rent by Owner units (RBO) are included if represented via a property management company. July 4, 2020 ended with 1,307 occupied units; a long way from 1,800; double the 671 on June 15 and only 114 more than on June 30. While last minute demand for lodging is prevalent, Breckenridge added 114 nights in 4 days for a Saturday night vs. adding 705 room nights for a Thursday night in 2019. Notables: • We have the final school break Report. While Universities demonstrated shifts in vacation periods, public schools remained consistent with the preliminary report. o Expect students to have virtual learning year round o Expect School districts to start the school year with some on campus learning. o Will Athletic and After School Activities exist? If they do not happen in the fall, then we will see changes in travel patterns that could level the peaks and valleys of “occupied” rooms. o Schedule and appointment to see the final school break report in person by mailing Bill @ [email protected] • For the nights of July 14 – Aug 2, the fill of rooms booked July 1 – 15, 2020 exceeded the fill of rooms booked July 1 – 15, 2019. • We have on the books occupancy thru January 31, 2021. It is early in the booking period. Historical times indicate by the end of August, roughly 24% of winter room nights are on the books. Some Positive News: The Consume Confidence Index rose to 98, from May’s 85.9 figure. The GoBreck.com/JackRabbit referral system is averaging 148 referrals a day. In January 2020, the average was 96 per day and the July 2019 average was 113 per day. Searches for lodging during July 2020 are up 83% compared to July 2019. The chart below looks at July 2020 occupancy with the black vertical line separating actual occupancy on the left vs on the books for future dates to the right. Notice July 25 – Aug 1 occupancy shows stronger fill than last year at the same time, and we have weekdays within single digit negative deficit numbers to last year. Saturday, July 25 is within 300 nights and August 1 is within 350 nights of matching last year (Approx. 1,200 overnight guests). The August & September snapshot is included below. When you scan along the blue line, you can see the normal weekend bumps in occupancy have not developed as we are seeing in July. August rooms filled in early July was okay for nights in the first half of August and not good for the second half. In a general sense, August on the books occupancy is down 15% - 20% each day, with August 5 – 9 dates down 20% - 30%+. So much can happen to September nights as we begin the “summer flew by” commentary. Not to mention the “7 – 21 days from arrival” trend for booking is days away. A snap shot of the first 3 months of the winter season is below. I remind you all we usually start to see Holiday bookings begin in earnest in July and as I mentioned above, this is less than 25% of normal winter nights on the books. Thank You to the 21 properties who supplied the data to make these reports happen. Join us August 6 @ 9:30 for our next webinar when we focus on Breckenridge resiliency, the Breckenridge Business Survey and Community Focus Groups. The business survey will close on July 26. To participate: https://www.surveymonkey.com/r/LJCCX2B To register for the webinar: https://attendee.gotowebinar.com/register/4694993124382150416?source=E-mail Stay Safe and have fun every day. Bill Wishowski – Breckenridge Tourism Office Executive Summary Daily Occupancy Report as of Jul 15, 2020 Content & Overview Contents Graph a. Rolling 6-month view b. Static summer view c. Static winter view d. 60-day advance view Participating Properties Ski Country Resorts & Peak Property Mgmt Pine Ridge Condominiums VRI - Breck - Crystal Peak Lodge Sports VRI - Breck - Mountain Thunder VRI - Breck - One Ski Hill VRI - Breck - Village at Breckenridge Property VRI - Breck - Double Tree Lodge Place Mgmt VRI - Breck - Gravity Haus WoodWinds Property Management Pinnacle Lodging VRI - Breck - River Mountain Lodge Grand Lodge on Peak 7 Residence Inn Breckenridge Alpine Edge The Lodge & Spa at Breckenridge Wyndham Vacation Rentals - Beaver Run Resort Blue Sky Lodge Grand Timber Lodge/Peak Resorts Breckenridge Great Western Lodging The Daily Occupancy Report tracks occupancy on a daily level of granularity. The report combines the data sets of participating properties into a destination wide view that features three data sets (providing that sufficient information is available) including: i) current YTD occupancy, ii) last YTD occupancy, iii) last season's ending occupancy. The Daily Outlook Report is generated on a monthly or twice-monthly basis, usually for a 12 month subscription period, and is created from data provided by a group of properties participating in a cooperative manner, As is the case in all Inntopia data, all information provided by individual properties is strictly confidential, except when aggregated with other data and indistinguishable as a result. © 2020 Sterling Valley Systems, Inc. All rights reserved. No parts of this work may be reproduced in any form or by any means, graphic, electronic or mechanical, including photocopying, recording, taping or information storage and retrieval systems - without the written permission of the copyright holder. Products that are referred to in this document may be either trademarks and/or registered trademarks of the respective owners. The publisher and the author make no claim to these Trademarks. While every precaution has been taken in the preparation of this document, the publisher and the author assume no responsibility for errors or omissions, or for damages resulting from the use of information contained in this document or from the use of programs and source code that may accompany it. In no event shall the publisher and the author be liable for any loss of profit or any other commercial damage caused or alleged to have been caused directly or indirectly by this document. Breckenridge Total Occupancy (Most Recent Data) Daily Occupancy Report as of Jul 15, 2020 © 2020 Sterling Valley Systems, Inc. DBA Inntopia All Rights Reserved. Information provided here is CONFIDENTIAL INFORMATION and is the exclusive property of Inntopia. It is expressly not for reproduction, distribution publication or any other dissemination without the express written permission of Inntopia. Sample reports may be provided to interested persons, specifically for purposes of their evaluation of a potential subscription and are subject to Copyrights of this product. Data and Metrics represented on this report are representative of the Sample Properties only and may not be representative of the entire Community or Industry. Persons using this data for strategic purposes do so at their own risk and hold Inntopia harmless. Breckenridge Total Occupancy (Summer-to-date) Daily Occupancy Report as of Jul 15, 2020 © 2020 Sterling Valley Systems, Inc. DBA Inntopia Inntopia's business practices, metrics, reports, systems and procedures and all subscriber data is CONFIDENTIAL INFORMATION, and protected by law. Reproduction or distribution is prohibited. All individual Inntopia subscriber data is kept strictly confidential and displayed only when aggregated with other similar data and indistinguishable as a result. Inntopia, [email protected] Breckenridge Total Occupancy (Winter-to-date) Daily Occupancy Report as of Jul 15, 2020 © 2020 Sterling Valley Systems, Inc. DBA Inntopia Inntopia's business practices, metrics, reports, systems and procedures and all subscriber data is CONFIDENTIAL INFORMATION, and protected by law. Reproduction or distribution is prohibited. All individual Inntopia subscriber data is kept strictly confidential and displayed only when aggregated with other similar data and indistinguishable as a result. Inntopia, [email protected] Breckenridge Total Occupancy (60-Day Advance View) Daily Occupancy Report as of Jul 15, 2020 © 2020 Sterling Valley Systems, Inc. DBA Inntopia Inntopia's business practices, metrics, reports, systems and procedures and all subscriber data is CONFIDENTIAL INFORMATION, and protected