INDEX METHODOLOGY - Page 3 CATEGORIZATION - Page 4 . FOOD - Page 5 . HOW-TO-STYLE - Page 10 . NEW - AGE ENTERTAINMENT - Page 15 . TRADITIONAL - ENTERTAINMENT - Page 20 . NEW-AGE NEWS - Page 25 . TRADITIONAL NEWS - Page 30 . INDEPENDENT CREATORS - Page 35 . SPORTS CREATORS - Page 40 TOP 100 - INDIAN FACEBOOK PAGES THAT CLOCKED THE HIGHEST NUMBER OF VIEWS - Page 45 2 METHODOLOGY • The ranking is based on the number of views clocked only for the month of DECEMBER 2017. FACEBOOK • Only India based Facebook pages are taken into consideration. • Indian food recipe related videos are all considered under the Food category. CATEGORIES • The closest relevant category is picked for pages that upload different kinds of videos. • The popular page ranking for each category is based only on pages that upload videos consistently. There might be other pages that have more ‘Page Likes’ than the ones mentioned in the ranking, but FOOD they might not focus as much on video. HOW-TO-STYLE • There is a slight chance that we might have missed some pages that are popular but do not upload NEW AGE videos consistently. If its true, then you can mail us your suggestion at [email protected]. ENTERTAINMENT TRADITIONAL The following types of pages are not considered for the ranking even though they clock millions of views: ENTERTAINMENT • Facebook pages of political parties/personalities. NEW AGE - NEWS • Pages that freeboot videos (uploading videos without the content creator's permission with or TRADITIONAL NEWS without edits) INDEPENDENT • Pages that only upload video memes (using existing movie/music/viral video clippings) CREATORS • Pages of traditional celebrities like movie stars, sportspersons, singers etc. SPORTS CREATORS • Pages of Brands like Amazon, Cadbury etc. that upload video ads. • Pages related to “Bollywood gossip” are removed. 3 CATEGORIZATION • We have categorized all the pages into 8 major genres – Food, How-To-Style, New Age Entertainment, Traditional Entertainment, New Age - News, Traditional News, Independent creators, and Sports Creators. • Fashion and lifestyle related video content is included in How-To-Style. • New Age Entertainment brands are digital-first brands like ScoopWhoop, Being Indian, AIB etc. • Traditional Entertainment brands cover movie production houses, music labels, TV channels, Print newspapers and radio channels. • The New-Age and traditional categorization is the same for News related brands as well. • Those who make videos like comedy sketches, fashion vlogs, tutorials etc., fall under the Independent Creators category. Do note that we have not included popular singers, sportspersons and movie stars in this list. • For the category How-To-Style; we selected fashion brands like L'Oréal, TresemmeIndia, Maybelline etc. 4 FOOD - TOP 10 PAGES 5 PAGE RANKINGS RANK DECEMBER VIDEO VIEWS LIFETIME FOLLOWERS 1 HEBBAR'S KITCHEN MASALA TV 2 YUM HEBBAR'S KITCHEN 3 JOLLY FOOD FELLOW SANJEEV KAPOOR 4 GOBBLE MY RECIPE PANDA 5 HOME COOKING HOME COOKING 6 YOUR FOOD LAB YUM 7 COOKING SHOOKING EASYCOOKING MASTERCHEF PANKAJ 8 CURLY TALES BHADOURIA 9 FOODMATE VEG RECIPES OF INDIA 10 MY RECIPE PANDA FOODMATE 6 DECEMBER VIDEO VIEWERSHIP TOP 10 PAGES 70 60 MILLIONS 50 40 30 20 10 - Hebbar's Jolly Food COOKING My Recipe Yum Gobble Home cooking Your Food Lab Curly Tales FoodMate Kitchen Fellow SHOOKING Panda DEC - VIEWS 64,540,012 63,354,549 55,349,412 49,919,900 46,694,383 33,140,862 30,440,095 27,583,653 14,652,644 14,152,556 7 NOVEMBER VS DECEMBER FACEBOOK MONTHLY VIDEO VIEWS COMPARISON 100 80 60 MILLIONS 40 20 0 Hebbar's Jolly Food My Recipe Tamil Village COOKING Yum Home cooking Curly Tales Gobble FoodMate Kitchen Fellow Panda Food Factory SHOOKING NOV - VIEWS 81,078,107 60,145,888 43,602,385 42,832,974 39,677,271 30,265,122 27,605,807 24,478,816 19,112,827 16,968,252 80 60 40 MILLIONS 20 - Hebbar's Jolly Food COOKING My Recipe Yum Gobble Home cooking Your Food Lab Curly Tales FoodMate Kitchen Fellow SHOOKING Panda DEC - VIEWS 64,540,012 63,354,549 55,349,412 49,919,900 46,694,383 33,140,862 30,440,095 27,583,653 14,652,644 14,152,556 Lost top 10 rakings for the month of December New entrant due to improved viewership 8 LIFETIME FOLLOWERS TOP 10 POPULAR 7 6 MILLIONS 5 4 3 2 1 - MasterChef Hebbar's Sanjeev My Recipe Veg Recipes of Masala TV Home cooking Yum Easycooking Pankaj FoodMate Kitchen Kapoor Panda India Bhadouria FB Followers 6,347,286 6,034,552 5,435,127 4,221,853 2,987,082 2,704,160 2,349,573 2,325,176 2,177,204 2,060,279 Note: This ranking is based on the number of likes on the page. Only pages that upload videos regularly are considered for this ranking. 9 HOW - TO- S T Y L E - TOP 10 PAGES 10 PAGE RANKINGS RANK DECEMBER VIDEO VIEWS LIFETIME FOLLOWERS 1 WEDDING STYLE MAKEUP LESSONS 2 GLAMRS INDIAN MAKEUP AND BEAUTY BLOG 3 ART ALL THE WAY CRAFTSVILLA 4 IDIVAONFB GLAMRS 5 SHRUTI ARJUN ANAND EVERSTYLISHCOM 6 THEHAUTERFLY BEBEAUTIFULINDIA 7 PINKVILLA - HINDI WEDDING STYLE 8 POPXO WEDDING SHAADI WEDDING MAGAZINE 9 POPXOBEAUTY NISHI NAILS : NAIL ART & NAIL CARE 10 POPXOFASHION IDIVAONFB 11 DECEMBER VIDEO VIEWERSHIP TOP 10 PAGES 70 60 MILLIONS 50 40 30 20 10 - Wedding Art All The Shruti Arjun PinkVilla - POPxo POPxo Glamrs iDivaonFB TheHauterfly POPxoBeauty Style Way Anand Hindi Wedding Fashion DEC - VIEWS 62,074,755 52,183,326 25,965,365 25,471,557 12,458,420 11,845,959 10,683,097 8,583,113 6,705,545 3,523,497 12 NOVEMBER VS DECEMBER FACEBOOK MONTHLY VIDEO VIEWS COMPARISON 60 50 40 30 MILLIONS 20 10 0 POPxo Shrutiarjun Glamrs WeddingStyL ArtAll TheWay iDivaon TheHauterfly POPxo Beauty Pinkvilla Hindi POPxo Fashion Wedding Anand NOV - VIEWS 51,736,942 39,795,920 20,177,639 16,585,819 15,628,220 11,299,749 6,853,119 5,910,497 3,406,955 2,538,194 80 60 40 MILLIONS 20 - Art All The Shruti Arjun PinkVilla - POPxo Wedding Style Glamrs iDivaonFB TheHauterfly POPxoBeauty POPxoFashion Way Anand Hindi Wedding DEC - VIEWS 62,074,755 52,183,326 25,965,365 25,471,557 12,458,420 11,845,959 10,683,097 8,583,113 6,705,545 3,523,497 Lost top 10 rakings for the month of December New entrant due to improved viewership 13 LIFETIME FOLLOWERS TOP 10 POPULAR 12 10 MILLIONS 8 6 4 2 - Indian Shaadi Nishi Nails : Makeup Everstylish BeBeautiful Makeup and Craftsvilla Glamrs Wedding Style Wedding Nail Art & Nail iDivaonFB Lessons com India Beauty Blog Magazine Care FB Followers 9,903,358 7,925,850 6,889,647 4,990,469 3,491,128 3,246,478 2,805,568 2,771,019 1,649,543 1,522,676 Note: This ranking is based on the number of likes on the page. Only pages that upload videos regularly are considered for this ranking. 14 N E W A G E – ENTERTAINMENT TOP 10 PAGES 15 PAGE RANKINGS RANK DECEMBER VIDEO VIEWS LIFETIME FOLLOWERS 1 WITTYFEED INDIA FUNK YOU ENTERTAINMENT 2 SCOOPWHOOP BEING INDIAN 3 GAZABPOST SCOOPWHOOP 4 FILTERCOPY ALL INDIA BAKCHOD 5 BEING INDIAN TVF 6 WITTYFEED MENSXP 7 BUZZFEED INDIA POPXO DAILY 8 THETIMELINERS FILTERCOPY 9 POPXO DAILY GAZABPOST 10 MENSXP MISSMALINI 16 DECEMBER VIDEO VIEWERSHIP TOP 10 PAGES 120 MILLIONS 100 80 60 40 20 - WittyFeed Buzzfeed ScoopWhoop GazabPost FilterCopy Being Indian WittyFeed TheTimeliners POPxo Daily MensXP India India DEC - VIEWS 106,266,260 84,421,308 79,715,208 77,852,372 49,948,076 45,718,213 45,533,310 43,848,144 36,205,726 35,375,976 17 NOVEMBER VS DECEMBER FACEBOOK MONTHLY VIDEO VIEWS COMPARISON 100 80 60 MILLIONS 40 20 0 WittyFeed ScoopWhoop Buzzfeed India GazabPost FilterCopy Being Indian POPxo Daily Beyounick TheTimeliners Screen Patti India NOV - VIEWS 92,808,057 83,674,232 83,310,171 78,202,006 60,724,466 52,980,055 52,054,355 50,917,799 34,076,485 24,288,065 120 100 80 60 MILLIONS 40 20 - WittyFeed ScoopWhoop GazabPost FilterCopy Being Indian WittyFeed Buzzfeed India TheTimeliners POPxo Daily MensXP India DEC - VIEWS 106,266,260 84,421,308 79,715,208 77,852,372 49,948,076 45,718,213 45,533,310 43,848,144 36,205,726 35,375,976 Lost top 10 rakings for the month of December New entrant due to improved viewership 18 LIFETIME FOLLOWERS TOP 10 POPULAR 10 9 MILLIONS 8 7 6 5 4 3 2 1 - Funkyouenter All India Being Indian ScoopWhoop TVF MensXP POPxo Daily FilterCopy GazabPost MissMalini tainment Bakchod FB Followers 8,868,385 7,517,762 4,060,384 3,717,316 3,240,996 3,227,426 2,968,826 2,931,507 2,713,064 2,678,804 Note: This ranking is based on the number of likes on the page. Only pages that upload videos regularly are considered for this ranking. 19 TRADITIONAL - ENTERTAINMENT TOP 10 PAGES 20 PAGE RANKINGS RANK DECEMBER VIDEO VIEWS LIFETIME FOLLOWERS 1 VIJAY TELEVISION YASH RAJ FILMS - YRF 2 ZEE TAMIL ZOOM TV 3 ZEE KANNADA MTV INDIA 4 MATHRUBHUMI COLORS TV RED CHILLIES 5 ZOOM TV ENTERTAINMENT 6 MTV INDIA EROS NOW NATIONAL GEOGRAPHIC 7 COLORS TV INDIA 8 ZEE TV 9XM 9 STAR PLUS STAR PLUS 10 COLORS KANNADA MTV ROADIES 21 DECEMBER VIDEO VIEWERSHIP TOP 10 PAGES 160 140 MILLIONS 120 100 80 60 40 20 - Vijay Colors Zee Tamil Zee Kannada Mathrubhumi Zoom TV MTV India Colors TV ZEE TV Star Plus Television Kannada DEC - VIEWS 137,708,821 55,774,866 49,083,861 46,531,539 42,631,181 40,520,869 40,261,122 38,496,523 38,315,095 37,276,638 22 NOVEMBER VS DECEMBER FACEBOOK MONTHLY VIDEO VIEWS COMPARISON 200 150 100 MILLIONS 50 0 Vijay MTV India Zee Tamil Mathrubhumi Colors TV Zoom TV Zee Kannada Colors Super Star Plus ETV Telugu Television NOV - VIEWS 144,108,011 53,461,276 50,222,226 44,388,575 43,828,577 42,783,509 40,472,355 39,924,199 34,195,910 31,779,953 150 100 MILLIONS 50 - Vijay Colors Zee Tamil Zee Kannada Mathrubhumi Zoom TV MTV India Colors TV ZEE TV Star Plus Television Kannada DEC - VIEWS 137,708,821 55,774,866 49,083,861 46,531,539 42,631,181 40,520,869 40,261,122 38,496,523 38,315,095 37,276,638 Lost top 10 rakings for the month of December New entrant due to improved viewership 23 LIFETIME FOLLOWERS TOP 10 POPULAR 14 12 MILLIONS 10 8 6 4 2 - National Yash Raj Films Zoom TV MTV India Colors TV Red Chillies Eros Now Geographic 9XM Star Plus MTV Roadies - YRF India FB Followers 13,105,953 12,029,303 11,858,921 11,758,205 10,246,503 10,239,981 9,806,104 9,166,517 9,074,418 8,444,583 Note: This ranking is based on the number of likes on the page.