Table of Contents Part I MASS 2009 Conference Schedule ....................................................................................................... 1 Part II Keynote & Invited Speeches ............................................................................................................... 3 Keynote Speech: Mass Customization of Education: Meeting the Emerging Needs of a Diverse Workforce ....................................................................................................................... 3 Keynote Speech: Computer Vision Applications in Web 2.0 and Interactive Leisure Platforms .............. 3 Keynote Speech: Ambient Mediated Services in Warehouse and Retail Enabled by Intelligent Package and Internet-of-Things ...................................................................................... 4 Keynote Speech: To Be Determined .......................................................................................................... 4 Invited Speech: Technology, Media and Arts Recent development in Advanced A/V Institute ................ 5 Invited Speech: The futures of the city operations and development, between vulnerability and sustainability ................................................................................................................... 5 Part III Oral Sessions ...................................................................................................................................... 6 Oral Session 1: Enterprise Management and Project Management ............................................................ 6 Oral Session 2: Service Management ......................................................................................................... 6 Oral Session 3: Environment and Infrastructure Management, E-Commerce ............................................ 7 Oral Session 4: Project and Quality Management ...................................................................................... 8 Oral Session 5: City Operation and Development (1) ................................................................................ 8 Oral Session 6: Media Interactivity and Network Convergence................................................................. 9 Oral Session 7: Supply Chain Management and Innovation .................................................................... 10 Oral Session 8: Finance and Risk Management ....................................................................................... 11 Oral Session 9: Knowledge Management and Data Mining ..................................................................... 11 Oral Session 10: City Operation and Development (2) ............................................................................ 12 Oral Session 11: E-Commerce and Decision Making Systems ................................................................ 13 Oral Session 12: Information Systems and Security ................................................................................. 14 Part IV Poster Sessions ..................................................................................................................................15 Poster 1: Engineering Management (1) .................................................................................................... 15 Poster 2: Engineering Management (2) .................................................................................................... 20 Poster 3: Service Management ................................................................................................................. 27 Poster 4: Financial Management, Knowledge Management .................................................................... 31 Poster 5 - I: City Operation and Development .......................................................................................... 37 Poster 5 - II: Media Interactivity and Network Convergence ................................................................... 41 Poster 6: Information Systems and New Technologies ............................................................................ 43 Part V Campus Tour ......................................................................................................................................48 Part VI Instructions for Presentations ............................................................................................................50 Part VII Hotel Information ............................................................................................................................51 Part VIII Contact Us ......................................................................................................................................56 Part I MASS 2009 Conference Schedule Sunday September 20~22, 2009 Registration Time Date Location 09:00 – 20:00 September 20th, 2009 Lobby, Friendship Palace, Beijing Friendship Hotel, Beijing 09:00 – 19:00 September 21st, 2009 Lobby, Friendship Palace, Beijing Friendship Hotel, Beijing 09:00 – 14:20 September 22nd, 2009 Lobby, Friendship Palace, Beijing Friendship Hotel, Beijing Monday Morning, September 21, 2009 Time Activity Location: 2nd floor, Ju Ying Ting in Friendship Palace, Beijing Friendship Hotel, Beijing 08:30-09:10 Opening Ceremony 09:10-11:50 Keynote Speeches 1) Mass Customization of Education: Meeting the Emerging Needs of a Diverse Workforce Speaker: Prof. James M. Shaeffer, James Madison University, USA Time: 09:10- 09:50 Coffee Break 2) Computer Vision Applications in Web2.0 and Interactive Leisure Platforms Speaker: Prof. Alexandra Psarrou, University of Westminster, UK Time: 10:10-10:50 3) Ambient Mediated Services in Warehouse and Retail Enabled by Intelligent Package and Internet-of-Things Speaker: Prof. Li-Rong Zheng, Royal Institute of Technology (KTH), Sweden Time: 10:50-11:30 4) Speaker: Prof. Rongping Mu, Chinese Academy of Sciences (CAS), China Time: 11:30-11:50 (To Be Determined) Monday Noon, September 21, 2009 12:00 - 13:30 Lunch Buffet Location: 1st floor, Restaurant in Friendship Palace, Beijing Friendship Hotel Monday Afternoon, September 21, 2009 Time Activity (Coffee Break 15:40 – 16:00) Location: 1st floor, Meeting Hall, Beijing Friendship Hotel Oral Session 1: Enterprise Management and Project Management Room 1 in Meeting Hall Oral Session 2: Service Management Room 2 in Meeting Hall Oral Session 3: Environment and Infrastructure Management, Room 3 in Meeting Hall 14:00- 18:00 E-Commerce Oral Session 4: Project and Quality Management Room 4 in Meeting Hall Oral Session 5: City Operation and Development (1) Room 5 in Meeting Hal Oral Session 6: Media Interactivity and Network Convergence Room 6 in Meeting Hall MASS 2009 1 Conference Program Tuesday Morning, September 22, 2009 Time Activity (Coffee Break 10:00 – 10:20) Location: 1st floor, Meeting Hall, Beijing Friendship Hotel Oral Session 7: Supply Chain Management and Innovation Room 1 in Meeting Hall Oral Session 8: Finance and Risk Management Room 2 in Meeting Hall Oral Session 9: Knowledge Management and Data Mining Room 3 in Meeting Hall 08:00 – 12:00 Oral Session 10: City Operation and Development (2) Room 4 in Meeting Hall Oral Session 11: E-Commerce and Decision Making Systems Room 5 in Meeting Hal Oral Session 12: Information Systems and Security Room 6 in Meeting Hall Tuesday Noon, September 22, 2009 12:00 - 13:30 Lunch Buffet Location: 1st floor, restaurant in Friendship Palace, Beijing Friendship Hotel Tuesday Afternoon, September 22, 2009 Time Activity Location 14: 00 – 14:40 Poster Session 1: Engineering Management (1) 14: 40 – 15: 20 Poster Session 2: Engineering Management (2) 15: 20 – 16: 00 Poster Session 3: Service Management 2nd floor, Ju Ying Ting in 16: 00 – 16: 40 Poster Session 4: Financial Management, Knowledge Management Friendship Palace, Beijing 16: 40 – 17:20 Poster Session 5-I: City Operation and Development Friendship Hotel, Beijing Poster Session 5-II: Media Interactivity and Network Convergence 17:20 – 18:00 Poster Session 6: Information Systems and New Technologies Wednesday, September 23, 2009 (Optional) Time Activity (Organized by Communication University of China) Location 08:00 – 17:30 Campus Tour Communication University of China MASS 2009 2 Conference Program Part II Keynote & Invited Speeches Keynote Speech: Mass Customization of Education: Meeting the Emerging Needs of a Diverse Workforce Speaker: Prof. James M. Shaeffer, Associate Vice Provost for Outreach & Engagement, James Madison University, USA Time: 09:10- 09:50, September 21, 2009 Location: 2nd floor, Ju Ying Ting in Friendship Palace, Beijing Friendship Abstract Globalization and a constantly changing economy have made providing education and training to a diverse workforce a rapidly shifting challenge. This presentation will explore how one institution of higher education is using multiple modes of delivery, flexible scheduling, and a customer-driven combination of theoretical and practical approaches to offer just-in-time, on demand training to a wide range of audiences across various programs. Keynote Speech: Computer Vision Applications in Web 2.0 and Interactive Leisure Platforms Speaker: Prof. Alexandra Psarrou, Chair, AI and Interactive Multimedia Department, Harrow CS School, University of Westminster, UK Time: 10:10-10:50, September 21, 2009 Location: 2nd floor, Ju Ying Ting in Friendship Palace, Beijing Friendship Abstract The automatic image-based recognition of objects and activities under any conditions is the ultimate goal of computer vision