Spain: 902 100 074 Outside Spain: (+34) 917 407 272 MBA - MASTER’S DEGREE IN SPORTS MANAGEMENT Type of graduate degree: Officially Accredited Schedule: Monday to Wednesday between 9:00 a.m. and 2:00 p.m. Academic Area: Management Language: English Duration: 60 ECTS, starting in October and ending in June Campus: Alcobendas (Madrid) Study Methodology: Campus based This Master’s Degree is specially designed for professionals who need This MBA primarily consists of ten modules on company management, to combine work and study, allowing students the freedom to choose followed by a cross-disciplinary module on management skills. online or campus-based courses, as well as the amount of time they will devote to their studies each week, program duration, and enrollment dates. The program contains a segment that specializes in sports and focuses on marketing, management and the operation of sports facilities. With the Universidad Personal study option, students choose the percentage of campus-based and online training they want to be enrolled in. The international nature of this program will enable students and sports managers to obtain the broadest possible perspective on all existing In recent years, sport has become a discipline that has expanded beyond sports management models, not only in Spain but also beyond our its previously defined boundaries, thus increasing the need for specialized borders, thanks to the participation of a top-class international faculty. professionals in the various areas associated with the world of sport and This educational commitment will exponentially improve the scope and sports organizations. The MBA - Master’s Degree in Sports Management professional possibilities of our students. is taught 100% in English and provides specific training in the field of sports management. Real Madrid Graduate School - Universidad Europea. Management // (+34) 917 407 272. realmadrid.universidadeuropea.es/en 1 MBA - MASTER’S DEGREE IN SPORTS MANAGEMENT DIFFERENTIAL ASPECTS The MBA Master’s degree in Sports Management combines a unique exposure to Real Madrid, academic excellence, real practical cases and a vast network of contacts in the sports industry. “Our MBA professors brought us closer to the industry and to their professional network so that we would have more tools to find our way to break into the industry, and the academic trip to New York was simply amazing.” Joel Santos ’13 SMBA alumnus and class representative KEY INFORMATION Student Profile: Instructional Approach: The objective of the MBA - Master’s Degree in Sports Management The MBA - Master’s Degree in Sports Management uses the Case Study is to train management professionals in the world of sports, especially Method (analysis of real situations outlined by professors depending on graduates who wish to focus their professional careers on sports their field of expertise) as well as a combination of content-based and management, professionals in the field of sports who wish to update their hands-on approaches to each of the topics covered. knowledge, professionals from other fields of knowledge who wish to enter the sports world, or professional athletes who, having retired from The topics are structured into modules as follows: competition, aspire to continue in the sports arena as managers. • 25% initial theory (general concepts) • 50% theoretical-practical development Master’s Graduate Students: • 25% case study practice Upon completion of the program, students will receive their Máster Universitario en Dirección de Entidades Deportivas MBA (MBA - Activities: Master’s Degree in Sports Management) from Universidad Europea During the program, students will come into contact with all the areas de Madrid. in the city where Real Madrid is present (facilities, sporting venues, organizational and management institutions, etc.), as well as with the Duration: Fundación Real Madrid. And that’s not all; students will also gain firsthand 60 ECTS, starting in October and ending in June. insight into other facilities and management models through visits to Santiago Bernabéu Stadium, Ciudad Deportiva Real Madrid (Real Madrid Training Complex), Ciudad del Fútbol de la RFEF (Soccer City of the Royal Study Option: Spanish Football Federation), Caja Mágica (Madrid Open Tennis With Universidad Personal, students can decide the percentage Stadium), Palacio de los Deportes (Indoor Sports Arena), and other of campus-based and online training they want to be enrolled in. spaces intended for leisure and entertainment run by both public and private organizations. Schedule: Students may participate in a trip to New York City with other students Campus-based schedule: from Monday to Wednesday between of the Real Madrid Graduate School. The trip will include visits to the 9:00 a.m. and 2:00 p.m. headquarters of important sports leagues such as NBA, MLS, and NHL, major venues like Metlife Stadium, and marketing companies such as Location: Octagon. Alcobendas Campus of Universidad Europea. This is one of the best experiences a Sports Management student can Aditional Training Activities: have, both from a managerial and an operational viewpoint, since they Santiago Bernabéu Stadium and Real Madrid Training Complex will receive hands-on learning and apply the knowledge they have gained in Valdebebas. throughout their studies. Real Madrid Graduate School - Universidad Europea. Management // (+34) 917 407 272. realmadrid.universidadeuropea.es/en 2 MBA - MASTER’S DEGREE IN SPORTS MANAGEMENT PROGRAM FACULTY Module I. General Management in Sports Organizations The teaching faculty for the program consists of top-class professionals • Economic Analysis of the Sports Industry from both Spain and abroad. • Strategic Planning. Analysis of Sports Environments and Competition • Business Management Models and Economic Aspects MANAGING BOARD Emilio Butragueño Module II. Finance General Manager, Real Madrid Graduate School • Annual Accounts for Sports Clubs and Organizations • Planning and Control in Sports Organization Management Álvaro Merino • Financial Management Professor, Universidad Europea. es.linkedin.com/in/alvaromerinojimenez Module III. Sports Facility Management and Operation Pedro Díaz Ridao • Infrastructure Management within a Sports Entity Professor, Universidad Europea. es.linkedin.com/in/pedrodridao • Production of Sporting Events • Quality and Incident Management PROFESSORS Emilio Butragueño Module IV. Marketing and Communications General Manager, Real Madrid Graduate School • Strategic and Operational Marketing • Sponsorship in Sports Álvaro Merino Jiménez • Audiovisual Rights Professor, Universidad Europea • Sports and Society • Sports and the Media Pedro Díaz Ridao Professor, Universidad Europea Module V. Managerial Skills and Human Resources • People Management and Teamwork Diane Clarke • Coaching Applied to Sports Training and HR Consultant, Partner and Consultant • Motivational Leadership of Teams • Communication: Public Speaking in Professional Environments Edouard Legendre • Emotional Intelligence in Sports Organizations Sponsorship Director, Ogilvy Module VI. Specialization Branch A: Marketing and Communications Scott Minto • The Media Sports MBA Director, San Diego State University • Advertising Agencies • Official Organizations Gabriel Rodríguez Romo • Sports Rights Universidad Politécnica de Madrid • Sporting Events and Brand Profitability • Sports Clubs Steve Gera • Sponsorship Assistant Coach and Head of Innovation, Cleveland Browns • Brand and Identity Management • Practical Application of a Communication Plan Martha Saavedra • Social Network and the Community Manager PhD. Lecturer, University of California, Berkeley • Sports Content in the New Digital World María Rato Module VII. Specialization Branch B: Entrepreneurship and Sports for PhD. Researcher, ICESSD Cape Town Development • Strategies for Starting a Sports Business Begoña Sanz • The Business Plan and Financing Commercial Director, Real Madrid CF • International Organizations in Sports for Development • Corporate Social Responsibility and Sports Germán Argüelles • Social Entrepreneurship in Sports Adidas International Training Program • Keys to Success and Failure Robert Rasmussen Module VIII. Specialization Branch C: Sports Facility Operation Managing Director, Robert Rasmussen & Associates LLC • Management of Sports Facility Operations • Security and Technology at Sports Facilities Matt Neidl • Municipal Operations and Management Director, Sales and Partnership Marketing Traffic Sports USA • The Fitness and Wellness Market • Large Parks Shana Gritsavage • Organization of Sporting Events Director of Global Events, Under Armour • Management of Leisure and Non-Conventional Spaces Enrique Uriel Module IX. Internship Technology Director and CIO, Real Madrid CF Module X. Master’s Thesis Olivier Bara Venue Management Director, Real Madrid CF Miguel Silvestre CEO, Randonneur Real Madrid Graduate School - Universidad Europea. Management // (+34) 917 407 272. realmadrid.universidadeuropea.es/en 3 MBA - MASTER’S DEGREE IN SPORTS MANAGEMENT OTHER GRADUATE PROGRAMS Management: Marketing and Communication: • MBA - Master’s Degree in Sports Management - in English • Master’s Degree in Sports Marketing • MBA - Master’s Degree in Sports Management (online) in English • Master’s Degree in Communication and Sports Journalism • MBA In Sports Management and Entertainment • Certificate Program in Marketing for Sports Management • MBA In Sports Entities Management “Alfredo Di - Stéfano” • Master’s Degree in Sports