who wish to live the pleasure of high alcoholic draft beer anywhere they want. Efes Pilsen Unfiltered - Turkish version of the increasingly popular unfiltered beer - has also taken its place on the shelves in 50cl and 30cl non - returnable bottles and 50cl cans. Recent Developments Efes Pilsen Unfiltered was introduced to the Turkish beer market in 2012 as the first unfiltered beer in the country. To pour a proper glass of cloudy Efes Pilsen Unfiltered, first the glass should be filled halfway and then the bottle shaken gently before the remaining portion is poured. The specially designed packaging of Efes Pilsen Unfiltered won the Quality of Design award at international quality and taste medals, Efes Pilsen with the people to determine the name of the the Observeur du Design 2013 contest organized won Gold Medals at the Selection Mondial Paris beer in the works. “Efes” won the competition by by Agence pour la Promotion de la Création in 1973; the Golden Caraius 19th Caralus in great popular acclaim; and was registered as “Efes Industrielle (APCI). 1979; the Monde Selection Bruxelles in 1981; Pilsen”. Since the very day it was founded, Efes Having made significant contributions in the the 22nd Rome Beer and Non - alcoholic Pilsen has stood by its consumers through both development of beer culture in Turkey, Efes Pilsen Beverages Selection and the Madrid its world class products and various projects, and launched yet another project to help beer lovers International Quality Contest in 1983; and never stopped adding value to their lives. With develop themselves in this field. They can now at the iTQi 2012. Efes Pilsen won a Silver access all the information on the history, varieties, Medal at the Monde Selection Bruxelles methods of production and unknown facts about as well as a Bronze Medal at the World beer on the new website, konubira.com. Visitors Beer Cup in 1996. It was crowned by to konubira.com are able to learn about beer’s Monde Selection with Silver Medals in long and arduous journey from the fields to the 2002, 2006, and 2012. festival in Turkey, Efes Pilsen Blues Festival has survey results of international brand-rating agency bottle on virtual train tracks and have the chance traveled almost every inch of the country for 23 Brand Finance in 2012, Efes Pilsen continues to go History to win Brewmaster Certificates. years to introduce Turkey and the Turkish people from strength to strength every day. Founded by İzzet Özilhan and Kamil with the music of another culture. Having visited Yazıcı, Efes Pilsen started production numerous cities throughout Turkey from Trabzon www.efespilsen.com.tr in 1969 at two breweries in İstanbul to Diyarbakır; Gaziantep to Cyprus; Çanakkale to and İzmir. When they first met in 1949, Erzurum, Efes Pilsen Blues Festival is also one of İzzet Özilhan was the owner of a small the longest running cultural events in the country. convenience store in Tarlabaşı, İstanbul Over the last 23 years, 450,700 music lovers found while Kamil Yazıcı was assigned to the chance to see 90 bands and 278 musicians live İstanbul for his military service. Not on stage in 379 concerts at the festival. long after, they transformed their Since its inception by Efes Pilsen 11 years ago, accidental friendship into a strong One Love Festival has become one of the most Market partnership and opened their first important music festivals in its genre in Turkey Efes Pilsen, which has become synonymous with business in Tahtakale. today. A member of the European Association of beer in Turkey, is not only the brew of choice In 1960, they established Çelik Festivals since 2010, Efes Pilsen One Love Festival for seven out of every 10 Turkish beer drinkers Motor and acquired the Turkish distributorship has brought 80 bands and 1,543 musicians to but also the representative of Turkish beer across of Czechoslovakian Skoda cars and Jawa Turkish music lovers. Tens of thousands of people the world. Today, Efes Pilsen beers produced motorcycles. With Czechs standing out as one of Promotion attend Efes Pilsen One Love Festival every year In fact, Efes Pilsen fills up the life! Aware of its in Turkey are directly exported to 45 countries. the top beer consumers in the world today, this both to enjoy high quality music and to experience status as one of the biggest brands ever created When its overseas production is included, the Czechoslovakian connection marked the beginning the memorable excitement of the festival. in Turkey, Efes Pilsen pays special attention to brand is a proud ambassador of both Turkish of their path to brewing. The partners took the keeping its social responsibility at the highest level beer and Turkey in more than 80 countries. bold decision of establishing their own breweries Brand Values as well. Efes Pilsen is the first brand of Efes Türkiye, which and started production in 1969 at two factories in Efes Pilsen has been Turkey’s beer and a brand Seeking to enrich the quality of social life in commenced its operations in 1969 with two İstanbul and İzmir. synonymous with beer in Turkey since it was Turkey as a pioneering brand, Efes Pilsen continues breweries in İstanbul and İzmir. As it approaches A nationwide competition was held to confer the start of its production in 1969, Efes Pilsen first produced in 1969. Today, seven out of to be renowned for its support of arts and culture its 45th anniversary, Efes Türkiye has five breweries, introduced its classic brown bottle, which was every 10 beer drinkers prefer Efes Pilsen as their as Turkey’s beer. two malt factories, one hops-processing plant and immediately embraced by beer lovers. brew of choice. Named the third most - valuable In addition to sponsoring hundreds of concerts, 16 brands in the country. Today, it is the leading Efes Pilsen launched the first canned beer in brand in Turkey at the “BrandZ Top 100 Most theater plays, and performances every year, Efes brewer in Turkey thanks to the many firsts it has Turkey, Efes Pilsen Can, in 1986; the first canned Valuable Global Brands Survey” conducted by Pilsen has also been organizing some of the most introduced in the Turkish beer market. draft beer Efes Pilsen Draft Can, in 2004; and Efes the international market research and consulting important events in Turkey such as Efes Pilsen Having played a key role in the creation and Pilsen Draft Bottle in 2005. In 2010, Efes Pilsen company Millward Brown Optimor for the first Blues Festival and the Efes Pilsen One Love Festival development of beer culture in Turkey through introduced the Efes Pilsen High Alcoholic Draft time for Turkish brands in 2012; and the sixth for many years. both its own brews and imported products, Can, followed by the release of the first unfiltered most - valuable brand in Turkey according to the Held since 1990 as the first and only Blues THINGS YOU DIDN’T KNOW ABOUT Efes Türkiye is part of Efes Beer Group, which beer in Turkey, Efes Pilsen Unfiltered, in 2012. is Europe’s 5th and the world’s 12th largest beer producer with nine breweries and four malt Product Efes Pilsen factories in Russia, Kazakhstan, Moldova, Serbia Efes Pilsen is a refreshing, high - quality, well - › One of the first 10 words and phrases learned and Georgia, as well as Turkey. established, and reliable beer that appeals to by foreign visitors in Turkey is Efes Pilsen. beer lovers with its unique flavor. Brewed from Achievements entirely natural ingredients, Efes Pilsen is offered › According to blind taste tests, Efes Pilsen is Efes Pilsen is a brand that has stood by its to consumers in 50cl and 30cl non - returnable the brew of choice of seven out of every consumers ever since its foundation, added value brown bottles and 50cl and 33cl cans was well as 10 beer lovers in Turkey. to their lives, and grown with them. This sincere, its now - iconic 50cl and 30cl returnable brown Efes Pilsen beers produced in Turkey are two way communication with consumers has been › bottles, which have become synonymous with exported directly to 45 countries. When its the underlying factor in Efes Pilsen’s success in beer in Turkey. The company also supplies bars, overseas production and other export activities becoming the name of beer in Turkey. Efes Pilsen cafés, restaurants and nightclubs with 50 and is also by far the most awarded Turkish beer with 30 liter draft kegs to provide beer lovers with the are also included, Efes Pilsen finds its way to 11 quality and taste medals from international and indispensable taste of draft beer. consumers in 81 countries in the same quality. independent organizations. These include medals Efes Pilsen Draft is also available in 50cl cans › Efes Pilsen was named the third most - valuable from world’s leading organizations such as the and bottles for those who believe that “A bar brand in Turkey at the “BrandZ Top 100 Most Monde Selection and the World Beer Cup as is not simply a place with four walls and loud Valuable Global Brands Survey” conducted well. Efes Pilsen also ranks at the top of the list of music; everywhere is a bar when you have Efes by the international market research company the most creative and awarded brands in Turkey Pilsen Draft Beer”. Furthermore, Efes Pilsen High Millward Brown. for its projects in the social media. Boasting many Alcoholic Draft is offered in 50cl cans for those 138 SUPERBRANDS SUPERBRANDS 139 who wish to live the pleasure of high alcoholic draft beer anywhere they want. Efes Pilsen Unfiltered - Turkish version of the increasingly popular unfiltered beer - has also taken its place on the shelves in 50cl and 30cl non - returnable bottles and 50cl cans.