Brand Experience & Activation Shortlist Track Cat. No Entry Title Brand Product Entrant Company Entrant Country Idea Creation Production Media PR Additional No A01 (Food & Drink) Experience A01/002 00388 CIVIL LOVE ABSOLUT ABSOLUT INTERESTING TIMES Beirut LEBANON INTERESTING TIMES INTERESTING Beirut TIMES Beirut Experience A01/023 01188 MIRACLE WHIP, KRAFT HEINZ MIRACLE WHIP KRAFT HEINZ COMPANY USA VAYNERMEDIA New VAYNERPRODUCTIO FLORIDA Chicago York NS New York Experience A01/030 01422 LEGAL-ADE KRAFT HEINZ COUNTRY TIME LEO BURNETT CHICAGO USA LEO BURNETT HARBOR PICTURE LEMONADE CHICAGO COMPANY New York Experience A01/037 01907 THE MAKING OF UNILEVER CORNETTO LOLA MULLENLOWE SPAIN LOLA MULLENLOWE ÁLVARO POSADAS UNILEVER ITALY LOVE Madrid Madrid Barcelona / BIG SYNC Rome MUSIC London / CANADA Barcelona / DESEIF Madrid / GOMEZVFX Barcelona Experience A01/039 01715 BROADWAY THE MARS WRIGLEY SKITTLES DDB CHICAGO USA DDB CHICAGO BLACKSMITH Los MEDIACOM New ICF NEXT Chicago HEARD CITY New RAINBOW CONFECTIONERY Angeles / DDB York York / MARS CHICAGO / GIANNINI WRIGLEY CREATIVE Chicago / CONFECTIONER HUTCHCO Y New Jersey / TECHNOLOGIES Los MOTT/FISCHER Angeles / SMUGGLER PRODUCTIONS New York New York / TELSEY + COMPANY New York / THE MARKETING ARM Dallas / THE MASTERING PALACE New York / THE MILL Chicago / TRIBAL WORLDWIDE New York / VAULT 49 New York Experience A01/073 01841 THE GRAND HEINEKEN HEINEKEN PUBLICIS BRASIL São BRAZIL PUBLICIS BRASIL São PUBLICIS BRASIL São PUBLICIS BRASIL PUBLICIS BRASIL FINALE Paulo Paulo Paulo São Paulo São Paulo Experience A01/076 02425 HALF FULL COCA COLA COCA COLA McCANN BUCHAREST ROMANIA McCANN BUCHAREST FRAMES Bucharest UM BUCHAREST McCANN PR MRM//McCANN Bucharest BUCHAREST Experience A01/085 21097 CLEAR DIAGEO GUINNESS AMVBBDO London UNITED AMVBBDO London MJZ Los Angeles / MJZ STRING AND KINGDOM UK London TINS London / THE MILL London / WHITEHOUSE POST London A02 (Other FMCG) Experience A02/023 02047 STREET-VET PURINA PURINA McCANN PARIS FRANCE McCANN PARIS CRAFT PARIS / EDDY WEBER AFG EUROPE VETERINARY Paris SHANDWICK Paris London DIETS Experience A02/026 01573 OMO TAG UNILEVER OMO TBWA\RAAD Dubai UNITED ARAB TBWA\RAAD Dubai RAMA MAGNET LEBANON EMIRATES INTERNATIONAL CONNECT Dubai LIMITED Dubai A03 (Healthcare) Experience A03/007 00909 CONSENT PACK TULIPAN TULIPAN BBDO ARGENTINA Buenos ARGENTINA BBDO ARGENTINA ORUGA CINE Buenos PHD Buenos ADVERPR Buenos Aires Buenos Aires Aires Aires Aires 1 of 1 Brand Experience & Activation Shortlist Experience A03/024 01533 DONATE WITH A AUSTRALIAN PET FOOD CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO MATE ANIMAL BLOOD SYDNEY SYDNEY BANK A04 (Consumer Durables) Experience A04/005 00347 PHILIPS PHILIPS & THE PHILIPS OGILVY JOHANNESBURG SOUTH AFRICA OGILVY OGILVY #SHAVETOREME NELSON MANDELA JOHANNESBURG JOHANNESBURG MBER FOUNDATION Experience A04/026 01154 BILLIE JEAN ADIDAS ADIDAS TBWA\CHIAT\DAY New USA TBWA\CHIAT\DAY New REBEL AND ROGUE ADIDAS KING YOUR York York New York Herzogenaurach / SHOES DESIGN BY DISRUPTION New York Experience A04/031 02056 HA(U)TE DIESEL DIESEL PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan SIZZER AMSTERDAM SIMPLE AGENCY MPC LONDON / COUTURE / STINK STUDIOS New Milan PRODIGIOUS York ITALY Milan / THE MILL New York Experience A04/036 02235 STORYSIGN HUAWEI HUAWEI BRAND FCB INFERNO London UNITED FCB INFERNO London AARDMAN WAVEMAKER HUAWEI London KINGDOM ANIMATIONS Bristol / London DOG EAT DOG London / MCASSO London / TENTHREE EDITING London / UNIT London Experience A04/041 01703 CHANGING THE MICROSOFT XBOX McCANN NEW YORK USA McCANN NEW YORK COMPANY 3 New York CARAT New York WE MICROSOFT GAME / HUNGRY MAN New COMMUNICATION Redmond York / JSM MUSIC New S Seattle York / ROCK PAPER SCISSORS New York / SONIC UNION New York Experience A04/050 02470 THISABLES IKEA IKEA THISABLES McCANN Tel Aviv ISRAEL McCANN Tel Aviv CRAFT LONDON / UM Tel Aviv McCANN Tel Aviv McCANN Tel Aviv A05 (Automotive) Experience A05/008 00401 THE BMW OF NORTH BMW OF NORTH GOODBY SILVERSTEIN & USA GOODBY ELEVEL San Francisco REMARKABLE AMERICA AMERICA PARTNERS San Francisco SILVERSTEIN & / M SS NG P ECES JOURNEY OF PARTNERS San New York / THE MILL THE ALL-NEW Francisco Los Angeles BMW X5 Experience A05/010 00538 ECO PARKING HYUNDAI HYUNDAI KONA HAVAS PR Madrid SPAIN HAVAS PR Madrid HAVAS PR Madrid ELECTRIC Experience A05/026 00885 SNELWEG VOLKSWAGEN VOLKSWAGEN ISOBAR Amsterdam THE ACHTUNG! ACHTUNG! SPROOKJES APPLICATION NETHERLANDS mcgarrybowen mcgarrybowen Amsterdam Amsterdam / BIG ORANGE Amsterdam / ISOBAR Amsterdam / ROBOT KITTENS Hilversum A06 (Retail) Experience A06/006 00254 PAVING FOR DOMINO'S PIZZA DOMINO'S PIZZA DOMINO'S PIZZA Ann Arbor USA CRISPIN PORTER CRISPIN PORTER CRISPIN PORTER CRISPIN PORTER PIZZA BOGUSKY+ Boulder BOGUSKY+ Boulder BOGUSKY+ BOGUSKY+ Boulder Boulder / DOMINO'S PIZZA Ann Arbor 1 of 1 Brand Experience & Activation Shortlist Experience A06/011 00696 PERUSSIAN PLAZA VEA RUSIA FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB PRICES Lima Experience A06/025 01211 KEEPING WENDY'S WENDY'S VMLY&R Kansas City USA VMLY&R Kansas City SPARK KETCHUM New FORTNITE COMMUNITY FOUNDRY New York FRESH MANAGEMENT York Experience A06/034 01734 DIY PUERTO CONSTRURAMA HARDWARE GREY Mexico City MEXICO GREY Mexico City / YOUNG COLLECTIVE GREY PUERTO RICO RESTORATION GREY PUERTO RICO San Juan RICO Hato Rey Hato Rey Experience A06/035 01900 THE GPS AUCHAN GPS SERVICEPLAN FRANCE FRANCE SERVICEPLAN SERVICEPLAN SERVICEPLAN SERVICEPLAN QUALITY LABEL Paris FRANCE Paris FRANCE Paris FRANCE Paris FRANCE Paris Experience A06/039 01980 THE WHOPPER BURGER KING FOOD FCB NEW YORK USA FCB NEW YORK CHEMISTRY HORIZON MEDIA ALISON BROD HONEYMIX New DETOUR CREATIVE New York / New York MARKETING + York HUMAN New York / COMMUNICATION MACKCUT New York / S New York O POSITIVE New York / ZOMBIE STUDIO São Paulo Experience A06/054 02297 MUSEUM OF IKEA IKEA LIVING McCANN SPAIN Madrid SPAIN McCANN SPAIN Madrid CRAFT Madrid ROMANTICISM ROOMS A07 (Travel) Experience A07/001 00128 NO NEED TO FLY GERMAN RAIL GERMAN RAIL OGILVY GERMANY GERMANY OGILVY GERMANY SPIRABLE London DEUTSCHE BAHN - AROUND THE Frankfurt Frankfurt AG Frankfurt / WORLD IN GETTY IMAGES GERMANY INTERNATIONAL Dublin Experience A07/024 02087 FLY WITH US FLYBONDI FLYBONDI GREY ARGENTINA Buenos ARGENTINA GREY ARGENTINA GLOBAL MIND ADVERPR Buenos Aires Buenos Aires Buenos Aires Aires Experience A07/030 01912 MIND THE GAP BERLINER BVG SERVICEPLAN GERMANY GERMANY SERVICEPLAN CUBIRD Berlin / LOFT MEDIAPLUS PX1 BERLIN VERKEHRSBETRIEB Munich GERMANY Munich TONSTUDIOS Berlin / Munich E MEDIAMONKS Hilversum A08 (Leisure) Experience A08/023 01820 MASSIRA PLAYSTATION MASSIRA GAME TBWA\ESPAÑA Madrid SPAIN TBWA\ESPAÑA Madrid TBWA\ESPAÑA PROJECT TALENTS (PLAYSTATION) Madrid A09 (Media / Entertainment) Experience A09/010 00192 HIDDEN FLAG FELGTB/ELDIARIO. FELGTB LOLA MULLENLOWE SPAIN LOLA MULLENLOWE PRIMO CONTENT FELGTB Madrid ES Madrid Madrid Barcelona Experience A09/014 01041 AI VERSUS TV RAIN MEDIA SERVICE VOSKHOD Ekaterinburg RUSSIA ISD GROUP Kiev / APP SOLUTIONS VOSKHOD VOSKHOD Ekaterinburg Wilmington / ISD Ekaterinburg GERMANY Hamburg / KA.KA.HA London / VOSKHOD Ekaterinburg Experience A09/024 01155 THE FAKE NEWS COLUMBIA COLUMBIA TBWA\CHIAT\DAY New USA TBWA\CHIAT\DAY New REBEL AND ROGUE TBWA\CHIAT\DAY COLUMBIA STAND JOURNALISM JOURNALISM York York New York New York UNIVERSITY New REVIEW REVIEW - NEWS York / DESIGN BY DISRUPTION New York Experience A09/041 02264 THE BLANK AN-NAHAR NEWSPAPER IMPACT BBDO Dubai UNITED ARAB IMPACT BBDO Dubai IMPACT PORTER IMPACT PORTER EDITION PUBLICATIONS & EMIRATES NOVELLI Dubai NOVELLI Dubai MEDIA 1 of 1 Brand Experience & Activation Shortlist Experience A09/054 10934 GRAVE OF FOXTEL PAY TV DDB SYDNEY AUSTRALIA DDB SYDNEY REVOLVER/WILL MANGO Sydney FOXTEL Sydney / THRONES O'ROURKE Sydney PHOTOPLAY FILMS Sydney Experience A09/055 10621 PAIN CAM BEIN SPORTS BEIN CONNECT VMLY&R MADRID SPAIN VMLY&R MADRID MEDIAPRO Madrid BEIN SPORTS Madrid A10 (Consumer Services / Business to Business) Experience A10/011 00749 SIGNS OF LOVE ANZ BANK ANZ BRAND TBWA\MELBOURNE AUSTRALIA TBWA\MELBOURNE REVOLVER/WILL PHD AUSTRALIA TBWA\MELBOURN O'ROURKE Sydney / Melbourne / E / THRIVE PR + TBWA\MELBOURNE TBWA\MELBOUR COMMUNICATION NE S Melbourne Experience A10/017 00899 THE GOOGLE GOOGLE GOOGLE GOOGLE EVENTS + USA DEEPLOCAL Pittsburgh BARKING OWL Los BRAND NEW ASSISTANT RIDE ASSISTANT EXPERIENCES San / GOOGLE San Angeles / DEEPLOCAL SCHOOL New Francisco Francisco / NEXUS Pittsburgh / NEXUS York / DESMOND STUDIOS Los Angeles / STUDIOS Los Angeles STUDIO Oakland / SPARKS Philadelphia / SPARKS Philadelphia LELAND MUSIC / WISDOM RIDES London / Sterling RADIANCE LIGHTWORKS Glendale / RED PAPER HEART New York Experience A10/025 01470 REMBRANDT ING SPONSORSHIP WUNDERMAN THOMPSON THE J. WALTER CARNEGIE TUTORIALS Amsterdam NETHERLANDS THOMPSON MELLON AMSTERDAM UNIVERSITY Pittsburgh / DPPLR Amsterdam / ING Amsterdam / INSTITUUT VOOR DE NEDERLANDSE TAAL Leiden / MILVUM Den Haag / RIJKSMUSEUM Amsterdam / STUDIO ALFRED KLAASSEN Amsterdam Experience A10/049 02512 UBER EATS UBER UBER EATS SPECIAL GROUP Sydney AUSTRALIA SPECIAL GROUP REVOLVER/WILL MEDIACOM CHANNEL 9 AUSTRALIAN Sydney O'ROURKE Sydney / Sydney Sydney / TENNIS OPEN AMBUSH THE GLUE SOCIETY AUSTRALIA Sydney Melbourne A11 (Not-for-profit / charity / government) Experience A11/007 00408 STOP TRAFFICK STREET GRACE FIGHTING BBDO ATLANTA USA BBDO ATLANTA BARK BARK Atlanta / OUTDOOR MEDIA PORTER NOVELLI JAMIE SHEPARD DOMESTIC MINOR HERO POST Atlanta, GROUP ATLANTA ATLANTA MUSIC Atlanta / SEX TRAFFICKING