FOR IMMEDIATE RELEASE CONTACTS: Downtown Alliance, James Yolles (212) 835-2763 Shea Communications, George Shea, Mark Faris (212) 627-5766 Downtown Alliance Offers Lunchtime Holiday Shopping Ideas in the District -Busy Downtown Shoppers Can Complete Holiday Shopping in One Hour- New York, NY (December 1, 2010) — The Alliance for Downtown New York today announced a series of lunchtime holiday shopping excursions for busy shoppers hoping to complete all of their holiday gift purchases during lunch hour. “With more than 1,000 shops and restaurants within walking distance of the office, home and tourist attractions, Lower Manhattan offers everything from indulgences to bargains,” said Elizabeth H. Berger, President of the Downtown Alliance. “Whether you work here, live here, or are visiting, there’s something special in Lower Manhattan for everyone on your list.” The itineraries—which offer options for every budget and shopping list—offer quick, easy ways to get holiday shopping done on a work day in Lower Manhattan. 1 Each shopping itinerary is designed so that all stores are within walking distance of a central location. Wall Street Luxury: Tiffany & Co. at 37 Wall Street, Thomas Pink at 63 Wall St., Tumi at 67 Wall St., La Maison du Chocolat at 63 Wall St., BMW at 67 Wall St. and Hermes at 15 Broad St. Extraordinary Value: J&R Music World at 23 Park Row, Century 21 Department Store at 22 Cortlandt Street., Borders at 100 Broadway, The Bag Shoppe at 63 Nassau Street, and Men’s Warehouse at 115 Broadway. By-the-Bull: Centered around Bowling Green Park. Nine West at 2 Broadway, Daffy’s at 50 Broadway, Christopher Norman Chocolates at 60 New Street, and California Wine Merchants at 15 Bridge Street. Fabulous Front Street: Centered around historic Front Street and the South Street Seaport. J. Crew at 203 Front St., Coach at 193 Front Street, Provisions at 150 Beekman St., Toys “R” Us at Fulton and South streets, and Abercrombie & Fitch at 199 Water Street. One-Stop Shopping: Century 21 Department Store at 22 Cortlandt Street, Fine Leather Collection at 99 Nassau Street, Modell’s Sporting Goods at 150 Broadway, Sephora at 150 Broadway, and Downtown Cellars (formerly the Greene Grape) at 55 Liberty Street. Northern Exposure: Shops reachable on the northern extension of the Downtown Alliance’s free bus service, the Downtown Connection. Babesta Cribz at 66 West Broadway, Mysterious Bookshop at 58 Warren Street, Korin at 57 Warren Street, Barnes & Noble at 97 Warren Street, Bed Bath & Beyond and Whole Foods, both at 270 Greenwich Street. The Downtown Connection helps to shuttle anyone who lives, works or is visiting Lower Manhattan around the area every day of the week, giving shoppers time to rest their feet while traveling from spot to spot. Downtown Connection routes and schedules can be checked at www.downtownny.com/holiday/destinations. Additionally, the Downtown Alliance has posted a special holiday Web page—featuring seasonal specials and event listings, holiday shopping and dining guides and more—at www.downtownny.com/holiday. Shoppers on the go can also access the Alliance’s holiday resources using Scanbuy 2-D barcode technology. Posters around the district—as well at bus stops and on the Downtown Connection—will feature bar codes that can be scanned on smart phones by using the ScanLife code reader, available from app stores or by texting SCAN to 43588. The bar code will direct users to the Downtown Alliance’s holiday Web page. The Downtown Alliance is the first business improvement group in New York City to use 2-D bar code technology to target holiday shoppers. The mission of the Alliance for Downtown New York is to be the principal organization that provides Lower Manhattan's historic financial district with a premier physical and economic environment, advocates for businesses and property owners and promotes the area as a world-class destination for companies, 2 workers, residents and visitors. The Downtown Alliance manages the Downtown-Lower Manhattan Business Improvement District (BID), serving an area roughly from City Hall to the Battery, from the East River to West Street. ### 3.