BROADÂSTI NG WASHINGTON, D. C. Vol. 15 No. 2 ¿Iroadcast JULY 15, 1938 Foreign $3.00 the Year ä4.00 the Year Advertisi n g( 15c the Copy Published Semi:Movtby, 25th issue (Yearbook Number l Published in February National Representatives: INTERNATIONAL RADIO SALES la Chicago, New York, Detroit, Los Angeles, San Francisco THE PRAIRIE FARMER STATION, Chicago Burridge D. Butler, President Glenn Snyder, Manager www.americanradiohistory.com all over Colorado! t. BOVINA. 6 LIMON 22 COLO.SPOS. SS DENVER 110 KLZ DELIVERS CUSTOMERS TO FRED DAVIS FURNITURE CO. 19 3 5 Fred Davis Furniture HE one and only reason why Denver furniture stores-. Co. begins sponsoring KLZ newscast on "trial basis." and department, jewelry, men's and women's stores, too - spend more of their radio money with KLZ than with any other 19 3 6 Contract renewed for station is that they have proved to themselves that KLZ pays " another year. Fred Davis wrote: "The fact that we renewed our con- best. KLZ measures up fully to this prime requisite of an tract is the best evidence that this advertising medium. advertising is paying us. I might y write a whole book and not say any To advertisers, local and national alike, KLZ delivers more than that." customers and sales from all over the Denver -Rocky Mountain region in such profitable quantities that it is the most econom- 19 3 8 When renewing con- tract for third consecutive year, Fred ical and essential radio medium in this area. Davis Furniture Co. wrote: "Our urban and rural business has held up remarkably well so far this year FRED DAVIS. president, Fred Davis which we believe is directly due to Furniture Co., lives and conducts his busi- our KLZ advertising. The increasing ness in Denver. He knows Denver . number of customers from !be#we4 knows the mediums that build sales for outside KLZ his business most economically. He has our regular trading area has been Affiliated in Management with WKY, Oklahoma City seen and felt the power of KLZ bring an encouraging indication." customers into his store from all over Colorado. REPRESENTATIVE - THE KATZ AGENCY, Inc. www.americanradiohistory.com Reach the" Park- and -Shop People CATCH the WA A B Boston shoppers on their way to market. Network WEAN Providence broadcasting in New England establishes direct con- Bridgeport W I C C f 1 New Haven tact with buyers on an ever- widening scale as it extends to WTHT Hartford W N L C New London the great number of going -to- market motorists whose cars W S A R Fall River are radio equipped. W S P R Springfield W H A I Greenfield This direct contact can be made with shoppers in New W L B Z Bangor W F E A Manchester England's largest trading areas through the widespread W N B Bedford H New facilities of The Colonial Network. Lowell W L L H J Lawrence Its sixteen stations provide comprehensive, sales -pro- W B R Y Waterbury W L N H Laconia ducing coverage throughout the major market territory. No W R DO Augusta ( Lewiston other network reaches a buying audience in so many densely WC OU { 1 Auburn populated areas at comparable cost. The COLONIAL NETWORK 21 BROOKLINE AVENUE, BOSTON, MASSACHUSETTS EDWARD PETRY & CO., INc., Exclusive National Representatives Published semi -monthly, 25th issue (Year Book Number) published in February by BROADCASTING PUBLICATIONS, INC., 870 National Press Building, Washington, D. C. Entered as second class matter March 14, 1933, at the Post Office at Washington, D. C.. under act of March 3, 1879. www.americanradiohistory.com T H E L I T T L E T A I L O R S A Y S : "I'LL COME RIGHT TO THE POINT " - TAILORED TRANSCRIPTION SERVICE cccÍí. ruit -Saves You More Because New Subscribers It Fits You Better! This Month: WIRE - Indianapolis, Ind. Why not ask us to measure you for a KTHS - Hot Springs, Ark. WMPS - Memphis, Tenn. WNOX - Knoxville, Tenn. TAILORED TRANSCRIPTION SERVICE - WCPO - Cincinnati, Ohio KGLV - Safford, Ariz. and see just how much you can save! WIS - Columbia. S. C. WBCM - Bay City, Mich. KFAM St. Cloud, Minn. - One `I2 ' ors ry WCOU - Lewiston, Me. KUTA - Salt Lake City, Utah KWEW - Hobbs. New Mexico WTOL - Toledo, Ohio KTRI - Sioux City, Ia. KRIC - Beaumont, Texas KWLK - Longview, Wash. KGAR - Tuscon, Ariz. KYSM - Mankato, Minn. 180 North Michigan Avenue Chicago, Illinois CFQC - Saskatoon, Sask., Can. 6404 Hollywood Boulevard www.americanradiohistory.com kT www.americanradiohistory.com merica meets the Amei For years, everybody has talked to and about the American farmer. But the farmer, himself, has never had the time or the place to talk back to the rest of the nation. Beginning this month, the farmer gets both time and place through the facilities of the Columbia Broadcasting System. CBS an- nounces the inauguration of three new programs, by and for the farmer, yet informative and entertaining to city and coun- try listener alike. These programs are designed to make radio more truly representative of the entire nation radio serves. They will bring to America the voice of the American farmer. " The Farmer Takes the Mike" The corn farmer, the wheat farmer, the cotton and tobacco farmer, cattle rancher and dairy man, truck farmer and duck farmer -from every rural section of the United States, every type of rural American will be "cast" in THE FARMER TAKES THE MIKE. This new program will be given its initial broadcast July 17th, to take the air regularly thereafter on Sundays, 4 to 4:30 P. M. Farm owners, farm wives, farm tenants, and farm children will gather round the CBS microphone to tell the nation about their fun, their worries, their jobs and their ambitions. Opening in Iowa's corn belt (Des Moines) the series will cover different rural localities each week. Other points of origin, according to present schedule, include CBS studios in Dallas, Birmingham, Minneapolis, Salt Lake City, Syracuse, Louisville, Los Angeles, Springfield, Vermont, and Portland, Oregon. www.americanradiohistory.com ¡Can farmer, .. on CBS! "R. F D. No. l" On July 4, Irene Beasley opened a new farm - home series on CBS from "R.F.D. No. 1" New York City, the only official rural free delivery box in Manhattan. Her listeners - Columbia's vast audience of farm women - have already become familiar with the program's daily schedule, Monday through Friday, 12:15 to 12:30 P. M. Miss Beasley's own farm -home background largely determines the pro- gram's selection of entertainment and information. In addition, rural lis- teners will be invited to the microphone whenever they visit New York. "Four- Corners Theatre" Up goes the curtain July 19 on the first of a weekly series of rural dramas, presented by CBS at 8 o'clock Tuesday evenings, in the FOUR CORNERS THEATRE. First on the play- Seven times a week bill is "Aaron Slick of Punkin Crick," an on CBS epic which has played to more people in more performances than the most popular "The Farmer Takes the Mike" Broadway play on record ! This third new Sundays, 4 to 4:30 P.M. CBS Farm program will offer the best from í `fin a large collection of rural and small -town drama -plays written of and for the American "R.F.D. No. 1" farm -drama which millions both east and Monday through Friday to 12:30 P.M.* west of the Hudson have never before had 12:15 opportunity to hear and enjoy. "Four- Corners Theatre" COLUMBIA BROADCASTING SYSTEM Tuesdays, 8 to 8:30 P.M." Eastern Daylight Saving Time www.americanradiohistory.com CROSSLEY CONFIRMS KNX DOMINANT LEAD WITH LARGEST COINCIDENTAL RADIO STUDY EVER MADE 216 Again KNX leads with more first place mentions KNX than ALL other Los Angeles stations combined KNX KNX KNX FOR a complete week ezery month, day and night all twelve KNX -for KNX months of 1937 - independent coincidental telephone surveys KNX checked radio station preference in Los Angeles. KNX 165 KNX 'FIRSTS' THE RESULT: KNX had more first place mentions than all other Los KNX Angeles stations combined -every month of the year. KNX STA. B STA. B KNX Crossley now confirms KNX's overwhelming dominance in Los Angeles KNX STA. B KNX STA. B with the largest coincidental survey ever made in any city in the world KNX STA. B ... made simultaneously with the monthly check by the other organiza- KNX STA. B tion in May, 1938. Crossley completed 111,799 telephone interviews, KNX STA. B KNX STA. B from 8 a.m. to 10 p.m....14 hours of the day, every day of the week. KNX STA. B THE RESULT: KNx KNX STA. B Crossley, too, showed with more first place votes by KNX STA. B quarter-hour periods than all other Los Angeles stations combined! KNX STA. B And the relative rankings for the other Los Angeles stations were KNX STA. B KNX STA. B identical in both reports. KNX STA. B KNX STA. B First ... first ...first-right down the line. That's KNX in Los Angeles - KNX STA. B the greatest market of the West ... the nation's fourth market. KNX STA. B KNX STA. B Add to this the tremendous bonus that KNX's 50,000 watts delivers... KNX STA. B powerful coverage of nine Western states ... and you know why, with KNX STA. B advertisers as with listeners, when KNX STA. B theWest is considered, KNX is selected. KNX STA. B It's "tops" every way! KNX STA. B KNX STA. B 18 KNX STA.