sustainability report 2020 5. staKeHolDers 5 STAKEHOLDERS 31 table of contents The stakeholders of Magyar Telekom Group include all those Next to the rating of topics, our stakeholder survey poses the fol- topics evaluated by the stakeholder groups groups, which have an influence on or hold an interest in the imp- lowing questions as well: and their importance lementation of the objectives of the Company. The Company ear- suggestion of other relevant sustainability topics that are not lier identified its stakeholders through a review of its management listed NGO Employees Future Supplier, Local Regulator Media Customer generation Partner Investor Average systems and benchmark studies and maintains continuous con- examples of important scientific findings that would be impor- community tact with them to ensure that their interests are taken into consi- tant and worth consideration for ICT companies. Protection of minors in the Digital Age 4,25 4,09 4,44 4,05 3,72 3,38 4,18 3,46 3,27 3,87 deration in the course of its operations. Their opinion and critical threats and opportunities for companies in relation to their Wastes 4,25 4,20 4,20 4,05 3,75 3,49 3,98 3,16 3,31 3,82 comments are important for us with respect to our sustainability sustainability approach Informing of customers 4,05 4,20 4,22 3,88 3,69 3,41 4,12 3,39 3,13 3,79 activities. the most commonly-used communication platforms of Magyar Customer satisfaction 4,25 4,09 4,19 3,78 3,63 3,06 3,94 3,81 3,32 3,79 Telekom from where its sustainability activities and approach We have had the opportunity to meet with our stakeholders on se- are accessible, Climate protection and energy efficiency 3,75 4,10 4,40 4,13 3,84 3,52 3,92 3,34 2,90 3,77 veral occasions at forums and surveys as well as in person where which global Sustainable Development Goals (SDGs) Magyar Data protection 4,75 4,03 4,07 4,00 3,56 3,11 3,78 3,57 2,96 3,76 we could discuss our sustainability activities and challenges. Our Telekom should consider as priorities, based on its activities Environmental targets, costs and compliance 3,75 4,01 4,12 4,13 3,71 3,47 3,83 3,44 2,78 3,69 most important stakeholders are considered to be the regulators, Local procurement 4,25 4,08 4,11 3,55 3,57 3,45 3,90 3,19 3,11 3,69 investors, employees, communities, NGOs, suppliers, partners, The latest survey, conducted in December 2020, shows that the media and future generations. most of our stakeholders protection of minors in the Digital Age, Sustainability in the supply chain 4,25 4,08 4,13 3,78 3,55 3,24 3,93 3,29 2,83 3,67 consider waste management and informing of customers to be Innovation for sustainability 3,55 4,17 4,19 3,93 3,67 3,36 3,59 3,63 2,93 3,67 the most important areas. In the areas of ICT-relevant scientific future investors regulators Corporate compliance 4,75 3,97 3,96 3,63 3,53 3,00 3,56 3,54 2,92 3,65 generations achievements, they underlined the importance of climate protec- Resource consumption tion and innovation, which we address in our report in separate 3,75 4,04 3,88 3,43 3,61 3,43 3,88 3,53 3,17 3,63 suppliers, Service availability 4,25 3,89 3,82 4,03 3,36 2,93 3,83 3,60 2,88 3,62 media subchapters. magyar telekom partners Sustainability coordination 4,55 4,08 3,80 3,95 3,47 3,15 3,62 3,11 2,83 3,62 As to risks and opportunities, the responders mentioned clima- Occupational health and safety 4,25 3,92 4,20 3,50 3,44 3,19 3,74 3,10 3,16 3,61 non-profit customers communities employees te protection, electromagnetic fields and circular economy. Our organizations Emissions 3,75 4,02 4,07 3,50 3,70 3,41 3,86 3,43 2,71 3,60 stakeholders found that Telekom can mainly contribute to the achievement of SDG4: Quality Education, SDG11: Sustainable Supplier relations 4,25 3,93 3,66 3,80 3,40 2,89 4,24 3,34 2,86 3,60 Cooperation in environmental and cities and communities and SDG12: Responsible consumption 4,25 4,26 3,70 3,80 3,47 3,13 3,55 3,21 2,82 3,58 and production. social issues staKeHolDer surVey Human rights, equal opportunities 4,55 3,93 4,18 3,53 3,47 3,11 3,62 2,94 2,82 3,57 Safe use of mobile phones, electromagnetic fields 3,75 4,32 3,93 4,00 3,28 3,14 3,60 2,76 3,11 3,54 Regulatory compliance 4,75 3,76 3,79 3,55 3,42 2,89 3,59 3,31 2,81 3,54 As part of the preparation process of Magyar Telekom’s Corporate Involvement of employees 3,55 4,01 4,02 3,60 3,51 3,55 3,72 3,17 2,86 3,53 Sustainability Report, we rely on our preliminary research findings and regularly monitor the opinions of our stakeholders concerning Suppliers’ Award 4,25 3,57 3,87 3,33 3,31 3,05 3,75 3,44 2,67 3,47 the importance of our sustainability topics. We conduct an annual Risk management 4,75 3,69 3,75 3,45 3,27 2,89 3,38 3,14 2,77 3,45 survey aiming to find out how different stakeholder groups eva- ICT for sustainability 4,25 3,92 3,83 3,35 3,28 2,96 3,45 3,03 2,74 3,42 luate the corporate sustainability practices of our company. Our Addressing legal and ethical aspects of 3,75 3,84 3,54 3,85 3,12 2,89 3,37 3,09 3,21 3,41 questionnaire offers the rating of 37 topics on a 1-5 scale where 1 content service providing stands for the least important and 5 for the most important topic. The analysis and evaluation of the answers play a crucial role in Our employees as corporate citizens 3,55 3,84 4,10 3,25 3,38 3,17 3,24 3,11 2,51 3,35 the evaluation and materiality rating of our sustainability activities for this report. All topics are important contributing elements to Involvement of our customers 3,75 4,04 3,81 2,90 3,20 3,20 3,55 3,00 2,59 3,34 the successful delivery of our strategic goals, nevertheless, we pay Professional cooperation 3,75 3,79 3,55 3,30 3,25 2,77 3,66 3,39 2,44 3,32 particular attention to those that our stakeholders have denoted Digital competency 3,05 3,76 3,70 3,50 3,22 2,87 3,24 3,56 2,74 3,29 with medium-and high-level importance Managing changes 4,05 3,61 3,60 3,10 3,16 2,85 3,28 3,29 2,59 3,28 Talent management 3,05 3,53 3,45 3,15 3,03 2,79 3,40 3,34 2,73 3,17 Donations 3,85 3,80 3,56 2,98 3,02 2,78 3,13 2,86 2,28 3,14 Investor relations 4,25 3,53 3,26 2,95 2,92 2,52 3,15 3,40 2,27 3,14 Sponsorship 3,10 3,53 3,29 2,98 2,81 2,54 2,61 2,66 2,16 2,85 Average 4,03 3,93 3,90 3,59 3,41 3,10 3,63 3,28 2,83 We wish to continue on joint thinking and cooperation with our stakeholders therefore we encourage everyone to share their comments, ideas and opinion with us by sending them via the stakeholder survey or to the [email protected] email address. 5 STAKEHOLDERS 32 table of contents Materiality When preparing this report – in compliance with the “Compre- The topics were defined, prioritised and grouped during the pre- Based on the analysis and the materiality ranking we believe that hensive” level of the Global Reporting Initiative Standard (GRI paration of Magyar Telekom Group’s Sustainability Strategy in the all topics have significance both inside and outside the company. Standard) – we put emphasis on materiality, stakeholder inclusi- first place, then the topics were verified – and if necessary revised The structure of the report follows the priorities of the sustaina- veness, completeness, accuracy, comparability, timeliness, relia- and amended. The development of the materiality process is also bility strategy and the materiality analysis: high priority topics are bility, balance and sustainability. supported by continuous harmonisation with other strategies of presented in detail, information on medium priority topics are the company. provided partly in the chapters, partly in the GRI table of contents The scope and the content of the report were defined on the basis whereas low priority topics are primarily provided in the GRI tab- of Magyar Telekom’s materiality analysis and as an external re- When defining the scope, content and structure of the year 2020 le of contents to provide as transparent information as possible source, we also used the questions of responsible investor analy- report we took into account the results of the stakeholder survey.