INNOVATION & STRATEGY: RE-ENGINEERING THE SALES & DISTRIBUTION SYSTEM IS THE NEED OF THE HOUR FOR FMCG BRANDS TRIBUTE Mahashay Dharampal Gulati: The Legend that Shaped India’s Foodscape GROCERY TECH 2021 As retailers ring in the new December 2020 year, they’re laser-focused Volume 14 • Number 12 on e-commerce logistics Rs 100 www.indiaretailing.com CENTER STORE SOLUTIONS Six ways that grocers can grow in 2021 Ease of access to Customers across multiple CATEGORY WATCH Technology, Innovation and channels Invention are Transforming the Spice is our USP Industry Kunaal Kumar Managing Director, Modern Bazaar 01_Cover DEC 20.indd 1 12/29/2020 8:11:41 PM December 2020 • Volume 14 • Number 12 • Pages 60 EDITOR’S NOTE EDITOR-IN-CHIEF: Amitabh Taneja EDITORIAL DIRECTOR: R S Roy While the worst (read year 2020) seems PUBLISHER: S P Taneja to finally coming to an end, we are still in uncharted territory and businesses EDITORIAL will need to be much more careful about EDITOR IN CHARGE: Surabhi Khosla ASSISTANT EDITORS: how they approach the future. The pandemic has transformed the grocery Sandeep Kumar Shivam Gautom retail industry radically. Consumers are much more technologically empowered now and this is ushering in a new CREATIVES normal for the FMGC industry that experts believe to be permanent. ART DIRECTOR: W Pawan Kumar Verma As is apparent by now, innovation and technology has become DY. ART DIRECTOR: Deepak Verma indispensable for business continuity. PRODUCTION In this issue we look at how brands and retailers from the Spices SR. GENERAL MANAGER: Manish Kadam category are utilizing emerging technology and clever marketing strategies SUPPORT to re-dress production, supply & distribution processes as well as come SR. GM ADMINISTRATION: Rajeev Mehandru up with innovative ways of building consumer confidence. ADVERTISING Inside you will find a slew of industry leaders who expatiate on the innovations and strategies they have utilized for their respective brands, BUSINESS HEAD & ASSOCIATE PUBLISHER: Lokesh Arora E: [email protected], M: +91 9999033612 so that you can adopt them in your own capacities to help stabilize our businesses now and fortify it for the times to come. DELHI: Wishing you all a very happy new year 2021! Hope that the upcoming ASST. GENERAL MANAGER: Ekta Roy year prove to be progressive and prosperous for your family as well as MUMBAI your business. REGIONAL HEAD (WEST): Santosh Menezes For FAQs pertaining to shift in market dynamics, consumer sentiments ASST. MANAGER: Kratika Singh and on all things related to FMCG retail, do log on to our website, https:// BENGALURU www.indiaretailing.com/. REGIONAL HEAD (SOUTH): Suvir Jaggi MANAGER: Ashraf Alom KOLKATA REGIONAL HEAD (EAST): Piyali Oberoi Amitabh Taneja Editor-in-Chief FOR ADVERTISING QUERIES, PLEASE WRITE TO E: [email protected] All feedback welcome at [email protected] All material printed in this publication is the sole property of Stagnito Media, 111 Town Square CONSUMER CONNECT & SUBSCRIPTION Place, Suite 400 Jersey City, or Images Multimedia Pvt. Ltd. or both, and each of them have DEPUTY MANAGER: Priti Kapil copyrights on their respective materials. All printed matter contained in the magazine is based on information provided by the writers/authors. The views, ideas, comments and opinions E: [email protected] expressed are solely of the writers/authors or those featured in the articles and the Editor and Printer & Publisher do not necessarily subscribe to the same. Printed & published by S P Taneja on behalf of Images Multimedia Pvt. Ltd. Printed at Modest Print Pack (P) Ltd., C-52, DDA Sheds, Okhla Industrial Area, Phase 1, New Delhi – 110020 and published by S P Taneja from S-61A Okhla Industrial Area Phase – 2, New Delhi.110020 Editor : Amitabh Taneja In relation to any advertisements appearing in this publication, readers are recommended to GROCERY GROUP PUBLISHER: make appropriate enquiries before entering into any commitments. Images Multimedia Pvt. Ltd. John Schrei does not vouch for any claims made by the advertisers of products and services. The Printer, GROCERY GROUP EDITORIAL DIRECTOR: Mike Troy Publisher and Editor-in-Chief of the publication shall not be held for any consequences in the event of such claims not being honored by the advertisers. EXECUTIVE EDITOR: Gina Acosta MANAGING EDITOR: Copyright Images Multimedia Pvt. Ltd. All rights reserved. Reproduction in any manner is Bridget Goldschmidt prohibited. All disputes are subject to the jurisdiction of competent courts and forums in Delhi/ SENIOR DIGITAL & TECHNOLOGY EDITOR: Abby Kleckler New Delhi only. Progressive Grocer does not accept responsibility for returning unsolicited manuscripts and photographs. CONTRIBUTING EDITORS: Lynn Petrak and Barbara Sax For subscription related queries, email to: [email protected] For feedback/editorial queries, email to: [email protected] visit us at www.imagesgroup.in CORPORATE OFFICERS CHIEF EXECUTIVE OFFICER: Jennifer Litterick Images Multimedia Pvt. Ltd. (CIN:- U22122DL2003PTC120097) CHIEF FINANCIAL OFFICER: Jane Volland Registered Offi ce: S-61 A, Okhla Industrial Area Phase 2, New Delhi 110 020, CHIEF INNOVATION OFFICER: Tanner Van Dusen Ph: +91-11-40525000, Fax: +91-11-40525001 Email: [email protected], Web: www.imagesgroup.in CHIEF HUMAN RESOURCES OFFICER: Ann Jadown Mumbai: 3/116, Marol Co-Operative Industrial Estate, Marol, Andheri (East), Mumbai 400059 EXECUTIVE VICE PRESIDENT, EVENTS & Ph: +91-22-28508070 / 71, Fax: +91-22-28508072 CONFERENCES: Ed Several Bengaluru: 523, 7th Cross, 10th Main, (Jeevanbhima Nagar Main Road), HAL 3rd Stage, SENIOR VICE PRESIDENT, CONTENT: Joe Territo Bengaluru 560 075, Ph: +91-80-41255172/41750595/96, Fax: +91-80-41255182 4 December 2020 PROGRESSIVE GROCER 02_Mast PG DEC 20.indd 4 12/29/2020 8:07:26 PM Contents Volume 14 • Number 12 40 40. Innovation & Strategy FMCG Brands: Re-Engineering the Sales & Distribution System is the Ease of access to Need of the Hour customers across multiple channels 42. Industry Event is our USP Live Masterclass With Chef Saransh Goila At The IHE Expo Virtual — Kunaal Kumar Hospitality Show Cover Story 32 MD Modern Bazaar’s 43. MINTEL CATEGORY INSIGHTS Feminine Hygiene and Sanitary 8. Editor’s Pick 22. Paras Spices: Spicing up with Protection Food, beverage & non-food products innovation 24. KBM Foods Private Limited: 44. Center Store Solutions Technology & Innovation at Heart Six ways that grocers can grow in 2021 8 26. Kwality Foods: Doing it Right with Innovation & Technology 49. Nielsen Research 28. Old Touch Spices: Pushing Limits Average American household’s Through Innovation spending on health and beauty products 30. Shubh Food Industries Pvt. Ltd.: Harnessing The Power of Innovation 50. Payment Solutions How the pandemic and loyalty can help 12. Market Update food retailers get a fi rmer handle on The latest news and industry updates 30 transactions 18. CATEGORY WATCH — FMCG INNOVATION Technology, Innovation and Invention 50 are Transforming the Spice Industry 18 38. TributeTribute MahashayMahashay Dharampal GulatiGulati TheThe LLegendegend thatthat SShapedhaped IndiaIndia’s’s FFoodscapeoodscape 54. Grocery Tech 2021 E-Commerce Logistics Fulfi llment 38 Prophecy 20. Rakesh Group: Using Technology & Innovation to Produce Authentic 58. Research & Analysis Flavours Fresh Take on Fruit 6 December 2020 PROGRESSIVE GROCERR 03_Contents PG DEC 20.indd 6 12/29/2020 8:53:36 PM CATEGORY WATCH FMCG INNOVATION has delivered a VUCA disruption like never Technology, before. Since the pandemic hit, the entire retail industry has been evolving by the day. Just Innovation and like the shifts in societal and economic order, the COVID-19 pandemic has brought about 20 signifi cant changes in consumer behavior. Invention are Consumers across the world have changed in massive proportions and are continually Transforming the developing newer habits, compelling brands and retailers to continually bank on innovation 20and new age technology to explore newer business models. Spice Industry While it is true that the food and grocery industry was spared of the horrors that non-essential retailers A LOOK AT HOW INCREASING RELIANCE were faced with during the crisis, this industry too ON TECHNOLOGY, CREATIVE INNOVATIONS was infl uenced by the pandemic and the subsequent ACROSS MANUFACTURING, PRODUCT lockdown. Even though things have stabilized now, the CONCEPTUALIZING, MARKETING, AND fear of the contagion continues and businesses across the OPTIMIZED BUSINESS MANAGEMENT FMCG segment are compelled to make major overhauls PROTOCOLS HAVE BECOME THE NEW NORM both in the way they manufacture and retail their products. OF THE INDIAN SPICE INDUSTRY POST THE Just like other FMCG segments, the Indian spice COVID-19 PANDEMIC.… industry was no exception to this reality, and has witnessed signifi cant disruption over the past few months. By Progressive Grocer Bureau As a result, businesses operating in this segment have been compelled to streamlined their brand portfolio, and continually innovate in all aspects of their operations - right from product development and in-store services to marketing strategies, so as to appeal to consumers, who have now become more discerning than ever before. 18 December 2020 PROGRESSIVE GROCER Category Watch Introduction_Spices (2 pgs).indd 18 12/29/2020 8:13:46 PM CATEGORY WATCH FMCG INNOVATION Ever since its inception, the Rakesh Group has emphasized on producing only premium quality products without compromising on taste,