ResearchResearch Report Report 2012/2013 Hans Bredow Institute for Media Research at the University of Hamburg Rothenbaumchaussee 36 20148 Hamburg Tel.: (+49 40) 450 217-0 450 217-12 Publishing House 450 217-22 Library 450 217-41 Editors Fax: (+49 40) 450 217-77 E-Mail: [email protected] Internet: www.hans-bredow-institut.de Board of Directors: Prof. Dr. Uwe Hasebrink (Managing Director), Prof. Dr. Wolfgang Schulz (Chairperson) Bank: Bank: IBAN DE82210500000173922000, BIC HSHNDEHH Local tax office: Hamburg-Nord – taxation code 17/408/01380 – VAT DE 118 71 7458 July 2013 THE YEAR’S RESEARCH 2012/2013 This year’s report naturally foregrounds our spe- The Institute’s capacity for collaboration also cialist research and our knowledge transfer, but it stands out in our joint work with the Alexander must preface its account of the year’s research von Humboldt Institute for Internet and Society 2012/2013 with the announcement of a major (HIIG) in Berlin. The two institutes’ joint working move affecting the entire Institute: This summer, group is attempting, above all, to understand the we have merged our two locations to establish our regulative structures on internet platforms better new office at Rothenbaumchaussee 36. For many as regards, for instance, the networks on service years now, we have been seeking suitable premis- providers like Facebook. The area of online- es capable of housing our research units, our ad- participation is also being jointly investigated. ministration and our library and also capable of Both institutes are profiting particularly from the offering enough space to accommodate the in- expansion of the international network being creasing interest in study visits at the Institute achieved through collaboration. from overseas guests. Our new building, previous- The Institute’s trans-disciplinary expertise has ly used by the University of Hamburg, fulfils all been strongly sought after over recent months in, of these requirements. among other things, the area of Youth Media Our tenancy would not have been possible Protection. Alongside continuing our collabora- without the support of the City of Hamburg – tion with the European research alliance, EU Kids especially of the Ministry for Science and Re- Online, there have been projects for the Federal search and of the State Chancellery; the Institute Ministry of Family Affairs, Senior Citizens, thanks both authorities sincerely, as it can now, Women and Youth, as well as for the Swiss Fed- and for the coming twelve years at least, enjoy eral Social Insurance Office, which is responsible very good working conditions next door to the for Youth Media Protection. And in addition, staff University’s guest house. members at the Institute were invited to give lec- Leaving our move to one side, we can report tures and take part in podium discussions on this on numerous activities during the year’s research topic. 2012/2013. The Institute considers one of its tasks In other areas as well, the Institute is develop- to be collaboration in ensuring that Hamburg’s ing ideas aimed at offering as rational as possible potential as a centre for research is promoted as a basis for political or commercial decisions. In much as possible. In this respect, one activity this vein, suggestions are at present being devel- involves the Institute in working with colleagues oped in collaboration with the City of Hamburg from the University of Hamburg and the Universi- for optimising data protection. With a view to ty of Bremen on a joint project investigating and strengthening the innovative vigour in the institute designating the role of the media in structural itself, we are working in 2013 – initially on a changes in society. Engaging with „communica- small scale but already with considerable effect – tive configurations” (the joint project’s guiding with „seed money”; that means, whoever is doing concept) forms one focus within the research research in the Institute can seek in-house funds to programmes which give the Institute’s work its develop concepts and applications. profile. In addition, the studies pursued by the As regards the Institute’s achievements docu- Institute on changes in journalism are providing mented in this report, it does remain, as in previ- results, which are integrated into these cooperative ous years, the case that they would not be possible enterprises. without the support of our institutional supporters, who ensure the financial basis of our work despite the difficult economic conditions. Those involved cond German Television Service, the State Media are: the Free and Hanseatic City of Hamburg, Authorities, as well as the Medienstiftung Ham- NDR Media GmbH, the WDR mediagroup burg (Hamburg Foundation for the Media). The GmbH, Deutsche Welle, ARD advertising, the Institute extends its particular thanks to all of WDR mediagroup GmbH (ad sales of the West them. German Broadcasting Corporation), ARD- Werbung (ad sales of the Association of Public Hamburg, Julyl 2013 Broadcasting Corporations in Germany), the Se- Uwe Hasebrink, Wolfgang Schulz CONTENTS A. RESEARCH FOR THE MEDIA SOCIETY – OBJECTIVES AND WORKING METHODS OF THE HANS BREDOW INSTITUTE ........................................................................................................................................................................ 7 Profiling Contents: Research Programmes ................................................................................................................................................. 8 1. Research Programme „The Basis of Social Information”: How Does Society Keep Itself Informed? ............................................................................................................................................ 8 2. Research Programme „Typologising Forms of Public Communication”: How Is the Changed Communication Landscape Structured? ........................................................................................... 10 3. Research Programme „Between Reception, Interaction and Production”: How Do Users’ Roles Change? ................................................................................................................................................................ 11 4. Research Programme „Longer Term Effects of Media”: What Are the Long Term Social Effects Originating with Media? ............................................................................... 13 Working Methods / Working Groups ............................................................................................................................................................14 B. RESEARCH PROJECTS 2012/2013 Overview of Projects ................................................................................................................................................................................................ 17 Research projects „Media System and Policy” ................................................................................................................................... 19 Research projects ”Media and Telecommunications Law“ ......................................................................................................... 29 Research projects „Media Organisation and Media Industry” .................................................................................................. 38 Research Projects „Media Content and Media Culture” ................................................................................................................41 Research Projects „Media Use and Media Effects” .......................................................................................................................... 48 C. PROMOTING YOUNG RESEARCHERS ................................................................................................................................................................... 59 D. COOPERATIVE INVOLVEMENT ................................................................................................................................................................................. 62 E. KNOWLEDGE TRANSFER, CONSULTATION AND SERVICES ................................................................................................................... 67 F. PUBLICATIONS AND LECTURES............................................................................................................................................................................. 75 G. EVENTS ................................................................................................................................................................................................................................. 82 H. HISTORY – GOVERNANCE – ORGANS – ADVISORY BOARD – FINANCING ................................................................................... 85 I. STAFF OF THE INSTITUTE ......................................................................................................................................................................................... 88 Research Emphases and Interests of the Academic Staff ......................................................................................................... 88 Honorary Member of the Directorate ........................................................................................................................................................... 97 Associate staff members and Freelancers ............................................................................................................................................