REIMAGINING RADIO 2019MEDIA KIT W VON 2019 MEDIA KIT FROM 1963 TO THE PRESENT, WVON HAS TRANSFORMED MASTERS OF FROM “THE VOICE OF THE NEGRO" TO “THE VOICE OF A NATION.” THE COMMUNITY W VON 1690AM, The Talk of Chicago, is an interactive forum providing a platform for affluent, conscientious listeners of progressive talk radio who are interested in current social, economic and political issues on local, national and international levels. W VON HITS THE AIRW AVES 1963 On April 1, 1963, W VON hit the airwaves in Chicago with The Good Guys, holding Black Chicago captive for more than a decade and ranking consistently in the top 5 of the “Most Listened to” stations in the market. The power of W VON went beyond the Chicago market. Berry Gordy,the founder of Motown Records, had a special arrangement with W VON that every song he produced would be sent immediately to W VON before any other station. MIDW AY CORPORATION BUYS W VON 1977 Former radio personalities of W VON, Pervis Spann and Wesley South, formed Midway Broadcasting Corporation and purchased the legendary station. W VON CHANGED TO TALK RADIO 1986 W VON changes its format to Talk Radio,providing Chicago with its first urban-talk radio station. 2006 W VON MOVES TO 1690AM FREQUENCY 2006 W VON moves to a 10,000-watt frequency expanding its coverage area to super-serve the community. THE VOICE OF A NATION 2012 W VON becomes part of the iHeart network, heard around the world via this digital platform. FIFTY YEARS OF IMPACT 2013 W VON makes history by celebrating its 50th anniversary, becoming the third-oldest radio station in Chicago W VON 2019 MEDIA KIT WVON HAS INCREASINGLY GAINED LISTENERSHIP LISTENER AMONGST A YOUNGER DEMOGRAPHIC. PROFILE AGE DISTRIBUTION SUMMARY 25-39 18% W VON HAS AN EXCLUSIVE AUDIENCE OF YOUNG AFFLUENT TASTEMAKERS. 40-54 35.5% 55-65 30.9% DIGITAL REACH DELIVERING OVER 4 MILLION IMPRESSIONS 4MM ACROSS DIGITAL PLATFORMS EACH MONTH GENDER EDUCATION LEVEL 55% 45% FEMALE MALE High School 0.6% Some College 22.4% HOUSEHOLD INCOME Associate Degree 7.9% 12.1% 30.4% 10.8% $30K-$49K $50K-$79K $80K-$99K Bachelor’s Degree 30.4% Master’s Degree 24.8% 10.8% 4.1% 9% Doctorate Degree 3.5% $100K-$124K $125K-$150K $150K+ LIQUID ASSETS KEY INSIGHTS AGE. 33% of W VON’s listeners are between 25-49 years of age. 24.6% 36.6% 51% HOME OWNERSHIP. 70% of our listeners are Homeowners. IRA ACCOUNTS, STOCKS 401K ESTATE PLANS, AND RETIREMENT WILLS & TRUSTS BONDS PLANS AFFLUENT. Our core audience remains amongst the most mature affluent baby boomers who save for the future. TECH SAVVY. 84% own a smartphone. W VON listeners SOURCE: CR MARKET SURVEYS & THE SOLOMON GROUP | 2017 spend time on social media, with more than half engaging on Facebook for more than 2 hours or less a day. W VON 2019 MEDIA KIT MIDWAY BROADCASTING PROPERTIES ABOUT MIDWAY BROADCASTING DIGITAL IMPRESSIONS LISTENERS WEEKLY Midway Broadcasting 4MM MONTHLY 100K Corporation is a best-in-class African-American owned media boutique whose MALES: 45% FEMALES: 55% AGES: 25-75 MALES: 45% FEMALES: 55% AGES: 25-64 properties include radio and interactive platforms. W VON 1690AM is Chicago’s urban heritage legacy WRLL1450AM is Chicago’s home for Hispanic station. For more than 50 years, W VON’s massive Independent Voices. It is an interactive forum that The 40 year-old broadcast influence has continuously positioned this media provides a platform for Chicago’s fastest growing company was founded by two powerhouse as a leading institution for information and population whose interests include social, economic legendary radio personalities, community empowerment. The station is credited with and political issues on a local, national and W esley South and Pervis being a major player in electing Chicago’s first African- international level. WRLL is committed to preserving Spann, who began their American mayor and played a pivotal role in the the authentic voice and culture of this progressive careers at the station that they evolution of a young community activist who would market. It’s a roster of talented, well-established and later acquired. become the President of the United States, Barack credible broadcasters,who wield massive influence Obama. and are quickly establishing WRLLas a media The current Chairman of powerhouse and a leading institution for information Midway Broadcasting is and community empowerment. Melody Spann Cooper, daughter of Pervis Spann, who since 1999 has been a member of an elite list of America’s female broadcast owners. W VON 2019 MEDIA KIT PARTNERSHIP OPPORTUNITIES Speak Sistah Speak is an annual business The FAMILY CARE EXPO, is a one-day resource networking event featuring prominent female guest fair and forum , designed to assist the entire family. WVON’s Event Marketing speakers who represent today’s renaissance woman. Families will receive resources, products and other The event is an interactive forum designed specifically helpful information to help them live better lives. Department delivers top- for professional and entrepreneurialwomen between 25 and 45 years of age. ATTENDANCE: 1,700+ notch, turnkey experiential ATTENDANCE: 500+ campaigns that directly link Black Heritage client-to-consumer. Our Film Series innovative concepts and approach to delivering both intimate and scaled The Taste of W VON is the largest neighborhood festival W VON’s Black Heritage Film Series is an annual in Chicago.It’s a fun-filled day of food, live weekly festival in April featuring exclusive events tailored to fit client entertainment, shopping and community building screenings of critically acclaimed, independent or designed for the entire family. This day-long celebration commercial films. Each film includes a post- needs, is unparalleled in takes place in one of Chicago’s premierneighborhoods. discussion forum which often features film directors and/or stars, and other subject matter ATTENDANCE: 45,000+ today’s broadcasting experts. landscape. ATTENDANCE: 1500+ 2019EVENTS W VON’s UNPLUGGED has become the hottest live music experience in Chicago for GenXers and millennial tastemakers. The three-part series features some of America’sbest musical The Power Summit is a one day summit designed to tap talent in an intimate live performance. Guests are invited through the talents of young thoughtleaders who are on the frontline W VON’ssocialmediaplatformsensuring engagement of the of today’s most powerful movements. From #metoo to target demographic. These intimate gatherings take place in three Black Lives Matter to Woke Women, WVON will convene times annually at a Chicago hotspot. this strategy forum including breakout sessions with the goal of harnessing ideas and concepts that will lead to ATTENDANCE: 600+ better outcomes for generations to come. ATTENDANCE: 1,000+ W VON 2019 MEDIA KIT THE TALK OF CHICAGO SENATOR BARACK OBAMA DR. MARTIN LUTHER KING, JR. EARVIN “MAGIC” JOHNSON W VON 2019 MEDIA KIT SIGNATURE EVENTS Speak Sistah Speak! Featuring CHAKA KHAN TASTE OF W VON CAREGIVERS EXPO TASTE OF W VON W VON 2019 MEDIA KIT SIGNATURE ANNIVERSARY CELEBRATION GUESTS 50 YEARS OF IMPACT MICHELLE OBAMA JENIFER LEWIS TRACEE ELLIS ROSS MISTY COPELAND IYANLA VANZANT EVENT HIGHLIGHTS STAR JONES & VALERIE JARRETT WVON 2019 MEDIA KIT 2019 RATES W V O N ON- AIR R ATES DAYPARTS :60 SECS :30 SECS MON-FRI 5A-6A $50 $30 6A-10A $150 $125 10A-3P $125 $100 3P-7P $150 $125 7P-12MID $75 $50 SAT 6A-10P $125 $85 SUN 11A-3P $100 $85 :15SECS MON-SUN 6A-10P $45 WRL L ON- AIR R A TES RATE CARD DAYPARTS :60 SECS :30 SECS MON-FRI 6A-1P $90 $70 “ SAT 6A-1P $70 $70 ALL RATES ARE NET. RATES ARE SUBJECT TO CHANGE PER MANAGEMENT DISCRETION. W VON 2019 MEDIA KIT WHAT OUR PARTNERS ARE SAYING ABOUT US... Large companies, like ours, that are consumer driven, do themselves you and your team put together for our new South Side store effort. a terrible disservice by overlooking stations like W VON. Some say As a result of this collective effort, W al-Mart was able to unload two you’re a niche station, but that minimizes your impact. W VON is a tractor trailers full of fresh produce in less than three hours. In fact, vital and important voice in the marketplace and they know how to we were completely out of product by the time your broadcast was “ reach the people that count. That is why I have told my marketing concluded. team, don’t make them last , make them first when buying Chicago. Tara StewartRegional Media Director/Midwest, Wal-Mart David Cohen, Executive Vice President, Comcast Universal ” ” Thank you W VON! As a result of your live broadcast from our The Nielsen Company relies on W VON to keep us strong and highly restaurant, we grossed our largest revenue day since we have been visible in the African-American community. I am amazed on how open. Your listeners continue to come and support the restaurant many people stop me in the street to share what they have learned “ providing a lot of repeat business. Our business is better because on Nielsen’s Consumer Corner.” you came here. “ Cheryl Grace, Senior Vice President of Public Affairs & Government Relations Chef Cliff Rhome, Proprietor, Peaches The Nielsen Companies Restaurant ” ” When it comes to building relationships with community, W VON is the right partnership. “ John Bruss, President, Advocate Healthcare TESTIMONIALS ”.