■ ■ -t ■ v •« ^ x jc^j 1 mi x x uuu, ~ * ~ 4 ----- ■■■ __r— Mutual a Forges Ahead Singers Sandwich Feminine Commentator Syracuse Dean Advised In Third Chain Role Bonelli to Tr&in Voice Avoiding Pitfalls of Predecessors, Newest Metropolitan Star Held Network Expanding Programs and Many Jobs Before Serious Listener Ranks. Training Began—Smalle Trained “Revelers.” By Chris Mathisen. Richard Bonelli be in y'“'>ONVINCED. and with ample reason, that its in might charge of position the industry an automotive 1* engineering plant today if the dean of Syracuse Uni- I secure, that its future is of the brightest. Mutual Broadcasting Sys- versity's College of Pine Arts had not. heard him at tern announces plans for continued both in sing a university j expansion, number of club concert. MECHANICALLY-INCLINED,glee Impressed immediately, the dean advised the now- network-affiliated stations and in program service. Although hardly famous baritone to abandon and a close-knit as engineering cultivate his voice. The organization, are its competitors. Mutual, operating on a co- glamor- ous life of a professional singer seemed a mirage to operative basis, has prospered, risen to a in Bonelli, whose youth position which it is able to offer was nnt. snpnt in pasp onrl KpciHpc ho/._ coast-to-coast coverage even at the*-—-- was interested in automobiles and state of present development. young vaudevillian went on to Barrymore carries on for N. B C, with wanted to devote his time to learning suc- Third chain maneuvers have been cess. Hus name, for the sake Columbia announcing the signing of everything about of the many, the repeated failures were oc- record, was Eddie Cantor. numerous star performers They in- them and, if pos- casioned by a variety of factors—in- Smalle was also clude Leslie Howard, for Benedick in sible, making im- closely associated nufficient initial capital, attempts at with A1 Jolson. As “Much Ado About Nothing"; Burgess provements. H e Jolson went up Nation-wide scope of operation at the and in the Meredith, for the title role of "Ham- always had liked tip entertainment world, outset, inability to attract advertising Smalle was at let", Edward G. Robinson, for Petru- to sing, but his literally his side: for accounts before available funds ran he was Jolson's chio. in "The Taming of the Shrew"; was a family of accompanist as well out. Mutual, however, moved | as the fellow who | slowly, Walter Huston for the title role of modest means, made many of Jol- functioning as a loose association of son's dustinctive "Henry IV"; Sir Cedric Hardwicke, and Richard was song arrangements. stations. That required less All thUs time, money— for Malvolio in "Twelfth Night";, Tal- obliged to work however. Smalle’s chief the association was able to hold itself ambition was to j lulah Bankhead, for Viola in "Twelfth part time even in arrange songs. As Now, Mutual is he says himself: together. crowing Night"; Walter Abel, for Horatio in grammar school "Whenever I heard long and loud, 16 a popular either reporting billings j "Hamlet"; Montagu Love, for the King days. He entered song played or sung. per cent, ahead of last the total I always felt year, in "Hamlet"; Grace George, for the Syracuse on a instinctively that some- for which was In 1935 | thing could be $1,987,573. it ! Queen in the same play; Orson Welles, scholarship after added, another part, another was $1,293,103. for Duke in "Twelfth Night": William having worked development which would make its With the powerful WOR, Newark, A for the Ghost his rendition more effective.” Brady, in "Hamlet"; way through Ri(.hard Bonfl|1 as usual serving key station, the chain Brian Aherne. for Prince Hal in high school by Smalle dropped into a small vaude- Includes two regional networks, as well at ville "Henry IV"; Walter Connolly, as Fal- selling newspapers, helping farmers theater and heard a group of as numerous In New staff in as bank independents. “Henry IV"; and Estelle Win- harvest time and serving singers billed as "The Shannon Four." > England, the Colonial network is an wood for Maria in "Twelfth Night"— messenger. He liked them so much that he rushed M. B. S. affiliate, on the West Coast, more to be announced later. In spite of all these considerations backstage after their performance, Verrill has made “Vocals Verrill” a the long-established Don Lee chain Virginia (left) by popular from Hollywood during July, while she material Bonelli told them that Declares Director Brewster Morgan: network gathers through the dean's advice impressed they had marvelous was weaned feature, and. beginning Thursday, she will take up her interviews with screen celebrities. from another national "It was because of Vivian Della Chiesa (right) and. when his health and he voices, but simply didn't make the our purpose to tasks as a member the new faltered In of Show Boat crew. Kathryn soprano opera and as most of system. addition, the most power- make each role a of radio, appears guest star on Harry von was forced to seek a different climate, them. Before he left the striking interpreta- Cravens (center) is her “Neius a ful outlet in the airing Through Woman’s Eyes” Zell's new show tonight. theater Smalle country, 500,000-watt tion that Howard, for example, who he turned to music. The strain of and "The Shannon WLW. Cincinnati, aca- Four" had a despite another appeared as Hamlet on Broadway last part-time work and an exacting signed contract whereby network is started. The he was to be their tie, available to Mutual season, was selected to play Benedick, Rubinoff’s Violins. gets big men. who in- people things without fear of a comp- demic schedule took him to Arizona coach, arranger,, Radio Aids ns. programs, although, of course, it must an different of but variably are the bossy type on the bark, and he takes full Fil after three years of college. He at- accompanist and manager. Their entirely type part, "Rubinoff advantage be contracted for title. and His Vio- can't name was to separately. It has one in which it was felt he would ap- ''J'HE outside, get away from the mi- of his position. What prompts the has been written and said tained excellent physical condition changed "The Revelers," "Much destined to not been revealed in what quarters pear to great advantage because of lin" is a slight misnomer, for, ac- crophone fast enough. The shy man. big fellows to the point where they through working in a zinc mine, then become one of the best- about the number of stage and known the system contemplates expansion, special voice and acting qualities tually, Rubinoff has 12 violins. says Martin, evidently realizes that are almost ready to collapse is some- headed for the Pacific Coast, where popular quartets of the radio, he has found screen celebrities who have contrib- the screen and but there are many gaps in coverage which qualify him uniquely for the an opportunity to tell thing that Martin has yet to find out. he met Arthur Alexander, under whose the stage. With "The The most famous—and his favor- Revelers" which are loeiral possibilities. While radio performance of the witty but uted to the success of radio, but very tutelage he blossomed forth later as Smalle toured all over the service ite—is the $100,000 Stradivarius which world until his health is ••coast-to-coast," it is some- determined lover. We are also happy j little mention has been given the con- one of America's ranking singers. broke down. to he carries no Within two years, thing short of Nation-wide, and reme- present such a talented and finished ; always himself; porter tributions radio has made to the mo- Among the occupations which however, he was actor back in the dying that deficiency constitutes the as Edward G. Robinson in the has ever laid hands on it. It has a CAPITAL'S tion picture field.” says Morton Bowe, claimed his attention were hotel clerk, entertainment world In a RADIO PROGRAM big way. After next objective. role of Petruchio. While this play j special alligator case, given the violin- a product of radio's developing school. insurance investigator and telephone directing such well- Three will show Mr. Robinson's known ensembles as "The other projects have been dis- vigorous ist by the Chicago Federation of Mu- TODAY S PROCRAM j,ly 4( 1937. How much credit has been given salesman. The telephone company of- Leaders." talents to the The Roxvaires" and other closed by Mutuals president. Fred best advantage, it will sicians after a benefit concert. Next radio for producing Eddie Albert, fered him an executive post, which prominent show him in choral groups, he started Weber. Improved service, a different light than comes the $10,000 Guarnerius, which Fiank and he was about to accept when the the nucleus sustaining Parker, Teddy Bergman of with that to which his motion fans A.M. WMAL—>30k. WRC-t5flk. his present which h- emphasis on news and special picture Rubinoff used in his latest movie, j | WOL—1,310k. | WJSV—1,460k. Louis Sorin. who have succeeded on mail brought a letter from Alexander, organization, calls "The events is are accustomed." "You Cant Have 7:00 wanted Smalle Voices." The promised. Three new co- Everything." He Ensemble the stage after getting their starts in then in Paris. The teacher group Could one was selected after he had operative shows, intended for sale to any imagine "Little wouldn't risk using his "Strad" be- 7:13 radio?” him to leave and come to listened Morton asks.