MOVR Mobile Overview Report April – June 2017 The first step in a great mobile experience TBD 2 The first step in a great mobile experience TBD 3 The first step in a great mobile experience Q1 2017 to Q2 2017 Comparisons Top Smartphones Top Smartphones Africa Asia Europe N. America Oceania S. America • New to the list this Apple iPhone 5S 1.3% 2.9% 4.1% 3.5% 3.9% 3.1% quarter are the Apple Apple iPhone 6 2.2% 4.8% 5.6% 9.3% 10.1% 4.5% iPhone SE and the Apple iPhone 6 Plus 0.8% 2.4% 0.9% 3.7% 3.2% 1.0% Samsung J7 Prime. Apple iPhone 6S 1.7% 4.4% 6.3% 11.0% 13.9% 3.1% Apple iPhone 6S Plus 0.7% 2.6% 1.1% 6.1% 4.6% 0.9% • Dropping off the list Apple iPhone 7 1.2% 2.9% 4.0% 7.6% 9.3% 2.2% are the Motorola Moto Apple iPhone 7 Plus 0.7% 3.1% 1.3% 6.9% 6.2% 1.1% G4, Samsung Galaxy J2 Apple iPhone SE 0.3% 0.6% 2.4% 2.2% 2.1% 1.0% (2015), and the Huawei P8 Lite 2.2% 0.3% 2.1% 0.2% 0.2% 0.6% Vodafone Smart Kicka. Motorola Moto G 0.0% 0.0% 0.1% 0.2% 0.0% 2.1% Motorola Moto G (2nd Gen) 0.0% 0.1% 0.0% 0.1% 0.1% 2.6% • North America and Motorola MotoG3 0.0% 0.1% 0.1% 0.2% 0.1% 3.1% Oceania continue to be Samsung Galaxy A3 1.2% 0.9% 2.2% 0.1% 0.2% 0.5% concentrated markets Samsung Galaxy Grand Neo 1.8% 0.8% 0.8% 0.1% 0.1% 0.6% for brands, with the Samsung Galaxy Grand Prime 0.5% 1.0% 1.5% 0.9% 0.1% 3.5% top smartphones Samsung Galaxy J1 1.8% 0.6% 0.3% 0.1% 0.3% 0.8% accounting for 63.7% and 74.4% Samsung Galaxy J1 Ace 2.5% 0.2% 0.0% 0.1% 0.3% 0.7% respectively. An Samsung Galaxy J5 2.8% 1.8% 2.0% 0.3% 0.6% 5.4% increase of 2.7% in Samsung Galaxy J7 2015 1.2% 2.4% 0.1% 1.1% 0.1% 3.1% North America and Samsung Galaxy S5 2.1% 1.1% 2.2% 2.3% 5.8% 1.0% 3.4% in Oceania since Samsung Galaxy S6 1.8% 0.6% 2.7% 2.1% 3.2% 0.7% Q1 2017. Samsung Galaxy S7 1.6% 0.6% 2.2% 3.1% 6.4% 0.6% Samsung Galaxy S7 Edge 2.1% 1.3% 2.5% 2.3% 3.6% 0.9% Samsung J7 Prime 0.7% 1.7% 0.0% 0.2% 0.1% 0.9% others 68.5% 62.7% 55.4% 36.3% 25.6% 56.1% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2017Q2) 5 Top Smartphone Trends (2017 Q2 vs. 2017 Q1) Top Smartphone Trends Africa Asia Europe N. America Oceania S. America • Apple iPhone 7 and 7 Plus no longer Apple iPhone 5S -0.1% -0.2% -0.3% -0.6% -0.8% -0.3% have the most growth this quarter Apple iPhone 6 -0.2% -0.2% -0.5% -1.0% -1.7% 0.0% as many users in South America and Apple iPhone 6 Plus 0.0% -0.2% -0.1% -0.3% -0.5% 0.0% Asia have begun using the Samsung Apple iPhone 6S -0.2% -0.1% 0.0% 0.2% -0.6% 0.2% Galaxy J7 (2015) with 3.1% and 2.4% usage growth respectively. North Apple iPhone 6S Plus 0.0% -0.1% 0.0% 0.0% -0.2% 0.1% America and Africa also saw Apple iPhone 7 0.3% 0.7% 1.0% 2.2% 2.2% 0.8% noticeable increases of usage (1.1% Apple iPhone 7 Plus 0.2% 0.9% 0.4% 2.4% 1.7% 0.5% and 1.2% respectively). Apple iPhone SE 0.0% 0.1% 0.4% 0.2% 0.3% 0.2% Huawei P8 Lite 0.5% 0.0% 0.0% 0.0% 0.0% -0.1% • The Apple iPhone 7 and 7 Plus have Motorola Moto G 0.0% 0.0% 0.0% 0.0% 0.0% -0.5% continued to see a moderate Motorola Moto G (2nd Gen) 0.0% 0.0% 0.0% 0.0% 0.0% -0.7% increase in adoption with the Motorola MotoG3 0.0% 0.0% 0.0% 0.0% 0.0% -0.5% largest trend in North America with Samsung Galaxy A3 0.0% 0.0% -0.2% 0.0% 0.0% 0.0% 2.4% growth from the iPhone 7 Plus Samsung Galaxy Grand Neo -0.1% -0.2% -0.1% 0.0% 0.0% 0.0% and second largest growth in North Samsung Galaxy Grand Prime 0.0% -0.2% -0.2% -0.2% 0.0% -0.7% America with 2.2% for the iPhone 7. Samsung Galaxy J1 -0.2% -0.2% 0.0% 0.0% 0.0% 0.0% Samsung Galaxy J1 Ace 0.1% 0.0% 0.0% 0.0% 0.1% 0.3% • Oceania saw the largest drop in usage of 1.7% for the Apple iPhone Samsung Galaxy J5 0.3% -0.2% -0.2% 0.1% 0.1% -0.3% 6, as many users in Oceania Samsung Galaxy J7 2015 1.2% 2.4% 0.1% 1.1% 0.1% 3.1% continue to buy newer iPhone Samsung Galaxy S5 -0.1% -0.2% -0.5% -0.8% -0.1% -0.1% models. Samsung Galaxy S6 0.2% -0.2% -0.6% -0.8% -0.6% -0.1% Samsung Galaxy S7 0.3% -0.1% 0.0% -0.2% 0.7% 0.0% Samsung Galaxy S7 Edge 0.5% 0.0% -0.2% -0.3% 0.3% 0.1% Samsung J7 Prime 0.4% 0.8% 0.0% 0.1% 0.1% 0.7% others -3.1% -2.7% 1.2% -2.2% -1.1% -2.9% MOVR Source: ScientiaMobile. Note: figures reflect percentage point change (2017Q2%-2017Q1%) 6 Top Tablets • The most significant market share for tablets remains with Apple’s iPad Airs, with the iPad Air 2 garnered 19% in Oceania and more than 17% in North America. The iPad Air followed with more than 16% in Oceania and almost 14% in North America. • Samsung tablets have the most market share from their Tab 3 Lite in South America (10.2%),Tab 3V 3G in Africa (9.4%), and Vodafone Smart Tab 3G gained noticeable share in Africa with 9%. Top Tablets Africa Asia Europe N. America Oceania S. America Apple iPad 2 2.4% 2.9% 3.7% 4.7% 6.2% 4.1% Apple iPad 3 2.8% 3.5% 3.0% 3.4% 5.7% 4.1% Apple iPad 4 4.2% 5.4% 6.8% 8.7% 12.8% 7.9% Apple iPad Air 4.4% 8.0% 11.2% 13.9% 16.1% 8.2% Apple iPad Air 2 4.0% 9.9% 11.1% 17.3% 19.0% 7.9% Apple iPad Mini 2.1% 6.0% 3.7% 3.8% 5.5% 5.0% Apple iPad Mini 4 0.6% 3.3% 1.6% 2.2% 2.7% 1.6% Apple iPad Mini Retina 1.8% 7.2% 5.3% 7.7% 7.4% 6.0% Apple iPad Pro 1.0% 3.2% 2.5% 6.3% 4.8% 2.3% Samsung Galaxy Tab 3 Lite 1.1% 3.1% 2.2% 2.9% 1.0% 10.2% Samsung Galaxy Tab 3V 3G 9.4% 3.9% 0.2% 0.1% 0.1% 3.3% Samsung Galaxy Tab 4 10.1 3.2% 0.4% 3.1% 1.3% 1.2% 1.5% Samsung Galaxy Tab 4 7.0 5.2% 4.4% 1.2% 1.4% 0.1% 2.5% Samsung Galaxy Tab A 0.1% 1.7% 0.1% 1.7% 3.1% 0.6% Samsung Galaxy Tab A 9.7 3.3% 0.8% 3.4% 0.9% 1.7% 1.3% Samsung Galaxy Tab E 3.2% 0.7% 2.2% 1.4% 0.1% 4.2% Vodacom Power Tab 10 3.2% 0.0% 0.0% 0.0% 0.0% 0.0% Vodafone Smart Tab 3G 9.0% 0.1% 0.0% 0.0% 0.0% 0.0% Vodafone Tab Mini 7 4.9% 0.0% 0.1% 0.0% 0.0% 0.0% others 34.0% 35.3% 38.6% 22.3% 12.3% 29.5% MOVR Source: ScientiaMobile. Note: figures reflect percentage point (2017Q2) 7 Tablet Trends • Apple tablets continue to see significant drops in older versions of the iPad but strong adoption of the iPad Air 2, general increases in the iPad Mini 4 and Retina. • The Apple iPad Pro continues to sees steady growth in almost every continent. • South America generally decreased their Apple tablet consumption since last quarter and increased their Samsung tablet consumption. Top Tablet Trends Africa Asia Europe N. America Oceania S. America Apple iPad 2 -0.6% -0.7% -1.0% -1.8% -1.8% -1.6% Apple iPad 3 -0.4% -0.4% -0.2% -0.3% -0.3% -0.7% Apple iPad 4 -0.4% -0.3% -0.2% -0.9% -0.2% -0.8% Apple iPad Air -0.6% 0.1% 0.0% -0.6% 0.3% -0.4% Apple iPad Air 2 -0.3% 0.6% 0.7% 0.4% 1.8% -0.3% Apple iPad Mini -0.5% -1.4% -1.2% -1.7% -1.9% -1.5% Apple iPad Mini 4 0.0% 0.4% 0.2% 0.2% 0.4% 0.2% Apple iPad Mini Retina -0.1% 0.2% 0.3% 0.0% 0.5% -0.1% Apple iPad Pro 0.1% 0.6% 0.4% 1.1% 1.2% 0.4% Samsung Galaxy Tab 3 Lite 0.2% -0.9% 0.3% 1.8% 0.3% 2.1% Samsung Galaxy Tab 3V 3G 1.6% -0.5% 0.1% 0.0% 0.1% 1.2% Samsung Galaxy Tab 4 10.1 -0.3% -0.1% -0.2% 0.1% 0.0% 0.1% Samsung Galaxy Tab 4 7.0 1.3% 1.6% 0.2% 0.4% 0.0% -0.4% Samsung Galaxy Tab A 0.0% 0.3% 0.1% 0.3% 0.0% 0.1% Samsung Galaxy Tab A 9.7 -0.1% -0.1% -0.1% -0.1% -0.1% 0.1% Samsung Galaxy Tab E 0.5% -0.1% 0.0% 0.4% 0.0% 1.1% Vodacom Power Tab 10 0.6% 0.0% 0.0% 0.0% 0.0% 0.0% Vodafone Smart Tab 3G -2.0% -0.1% 0.0% 0.0% 0.0% 0.0% Vodafone Tab Mini 7 1.4% 0.0% 0.0% 0.0% 0.0% 0.0% others -0.3% 0.7% 0.6% 0.7% -0.3% 0.5% MOVR Source: ScientiaMobile.