A GLIMPSE ON PHILIPPINE ANIMATION INDUSTRY Castañeda, Martin S14 Cordova, Allaine S14 [email protected] [email protected] Medina, Marjorie S14 Suarez, Jed S14 [email protected] [email protected] Tanlimco,Kerwin s14 [email protected] College of Com uter Studies Bachelor of Science in Information and Communications Technology Management ABSRACT animation industry des ite of its com etitiveness The last years has been marked by develo ment in ICT s ecifically in the field I. INTRODUCTION of com uter animation. Alongside of this develo ment is the rise of animation Animation deals with the ra id dis lay of industry in the Phili ines articularly begin sequence images to roduce an illusion of one of the faster growing ty e of outsourced movement. Animation along with work. The Phili ines has long been Information Technology has evolved engaging into this industry which can be through time from the traditional animation traced as early as the 1980‘s. -aving that into 1/ animation, 2/ Com uter 3enerated established re utation and with the resence Imagery 4C3I5, 2/ C3I and 2/ Motion of intrinsic creative ool of .ili ino talents, Ca ture, and later into 6irtual Reality. the Phili ines are one of the stronger Asian These develo ments had led and contributed layers in the global animation industry to the country,s growth given the revenues which greatly contributes to the country,s generated and increase in em loyment rate. economic growth. Des ite of that fact, the Phili ines still remains as a service Currently, the Phili ines is now considered rovider to other nations and has been as one of the to choice of 8estern longing for recognition due to lack of funds, countries to outsource their work with its o ortunities and marginal technology chea er labor and abundant creative talent. develo ment as com ared to Asian -owever, given the different forms of com etitors. This a er also seeks to answer animation, .ili ino animators are inclined in the roblems which hinder the Phili ines to 1/ animation, a more economical and less be globally recognized and established in the intensive kind, rather than the more advanced forms. More so, some talented .ili ino animators seek and find better Palabrica œ who is also the resident of the o ortunities to foreign organizations given Animation Council of the Phili ines, local the limited o ortunities locally. And the artists have the ca ability to do their own country is nearing to be left behind in terms original works but there is no one who can of the technological as ect as com ared to rovide them financially. This has been also other Asian com etitors. The following one of the reasons why .ili ino local artists sections discuss the different factors that resort to outsourcing their artistic works contribute to the current issues that local instead. -e also said that these animated animators e9 erience. films or series will have to have bigger investments and they are much e9 ensive II. FUNDING than roducing a full-length movie film. -owever, he noted that when right financer It has been one of the issues that the comes around, he is sure that the local artists Phili ine Animation Industry is lacking are ready and worth the rice funds to rovide the local animators for them to roduce their own original .ili ino III. EXTERNAL OPPOTURNITIES storyboards. This has been evident when more and more countries have been There are many good animators in em loying artists from 6ietnam, India, and many countries but because of minimal China knowing that Phili ines is also one com ensation, lack of technology, ro er the neighbor countries who has a great ool motivation, and financial difficulties of of diligent and creative animators. This has com anies, these animators are attracted to ha ened because they offer chea er go to other countries. Most of the animators outsourcing services and they are more of the Phili ines are transferring to other technologically-advanced than Phili ines country because of different reasons like the ;1]. It has also been in the 1980s that when cost of roduction in the Phili ines is low the com uters emerged, it has already been com ared to other countries. Because of im ossible for the .ili ino animators to that, animators of the Phili ines are com ete with other neighbor countries ;3]. grabbing the chance to go outside the =1/ animation in the Phili ines even lost Phili ines and work abroad because they its market to these com uter imagery will get higher ay rather than stay and work technologies“ says Raul Boncan Jr., owner in the Phili ines. of CSDA 3ra hics and Animation Inc., =According to Global Sky In the ne9t which is the first animation studio setu in few years, the global game develo ment Baguio City. -e also added that there were industry is likewise seen to grow. The CS 300 .ili ino Animation veterans who game develo ment market is rojected to dro ed out of the market when 2/ became reach roughly CS $ 15 billion in 2009 while the mainstream form of animation. Many Canada,s market is seen to increase to CS D have turned to ainting but many get back to 1.3 billion and Latin America, CS $ 832 animation. Though this is a fact, according million in the same eriod. 8ith this to TOEI Animation general manager Aestor e9 ected growth, com anies wanting to outsource their work offshore are seeing Phili ines as a desirable location. 8ith the country,s lower cost develo ment com ared to that of Aorth America and Euro e, surely it is a better outsourcing s ot. As said by the President of LadyLuck Digital, a local game develo ment firm, Luis Mañalac, the cost of game develo ment here in the Phili ines is only one-eighth of that in the USA. Sadly, however, the com any was com elled to shut down its Manila studio -e mentioned that here in the due to financial difficulties. Phili ines, a team of 10 eo le working full time for two years only costs CS $ 262, As with most of the talented .ili ino 000 as against to CS $ 1.7 million in the animators, .ernan decided to seek his Cnited States.“ fortunes in other countries. There were fewer o ortunities for animators in the Along with many .ili inos who are working Phili ines, he e9 lained. 8hile others abroad to earn money, there are also .ili ino found em loyment in Australia, .ernan and animators who are leaving the country a few others tried their luck in the Cnited because there are greater benefits abroad States. .ernan has so far been the most rather than working here in the country. fortunate .ili ino animator. -e found work Also because of the animation com anies at Burbank Studios and was animator for the here in the countries that are closing because features of Turner Pictures and 8arner of financial roblems, .ili ino animators are Brothers. Among his credits are the highly forced to find work abroad to find jobs and acclaimed Iron 3iant 41999) and Stuart there are many o ortunities abroad. Little 2 ;8]. .or Disney, Chicken Little was a major gamble that aid off. It was the first As stated by Dennis Ladaw of the C3I film, the studio roduced on its own. Manila Times, There was this .ili ino 4Pi9ar roduced most of its C3I named Ral h .ernan who worked for roductions.) The studio first ada ted Disney,s animation film, =Chicken Little“ Chicken Little for the screen in 1943 using which nearly grossed about $120 million traditional animation. .ernan resides with during its o ening weekend. .ernan was his wife and son in Altadena, California. res onsible for animating both the title 8hile he,s enjoying his work in Disney, he character and his father. .ernan was said he ho es the animation industry in the assistant editor of the -anna-Barbera,s Phili ines would eventually get off the feature-length cartoon Once C on A .orest ground. =Then erha s the talent wouldn‘t ;7], which featured the voice talents of have to migrate to other countries,“ he said. Michael Crawford and Ben 6ereen. ;9] VI. ANIMATION AS AN Phili ines. Phili ines is one of the OUTSOURCED SERVICE stronger layers among them knowing that it has been subcontracting with the Although Phili ines could not roduce so internationally recognized com anies such much of their own original animated films in as 8alt Disney, 8arner Brothers, -anna- the market, their talents are still a great Barbera, Marvel Comics, and Cartoon advantage to the foreign countries. Aetwork .[6] According to Marlyn Montano, Phili ines has been known for their great talents since Animation com anies located in the 1980s which has rovoked the international Phili ines that include TOEI Animation, animation studios, Burbank and -anna Roadrunner, and Toon City Animation Inc., Barbera, to set u their own affiliate studios have the 18% of 7,000 em loyees working in the country. She also said that, these for the animation sector. Em loyment in the offices have been roviding the local artists Phili ine Industry had grown to 34% from trainings in animation with the use of 2004-2007[6.] In terms of revenue technologies they have at that time. In 1986, generation, the industry generated u to TOEI a eared, a 100I Ja anese owned CS$97 million and CS$105 million in 2006 com any that roduces majority of the and 2007 res ectively as shown in the figure Anime series and has based their studio in below.