The Delphian September 11, 2017 The Voice of the Students Volume 73, Issue 1 Panther Community University Launches New Logo and Brand Center Helps Hurricane to Represent “One Adelphi” Harvey Survivors BY GABRIELLE DEONATH Left: Old logo Through Relief Right: New logo Provided by On June 26, in the Adelphi Insider Adelphi Brand Efforts campus-wide email, the Communication Center and Marketing Department debuted a new BY GABRIELLE DEONATH logo to represent the university, as well as a style guide and brand center. According to Joanna Templeton, In order to help the hundreds of associate vice president for brand strategy thousands of people affected by Hurricane Harvey last week, various individuals and and university communications, the idea The Communications and Mar- “Identity is bigger than just a name,” groups at Adelphi University have jump- for a rebranding of the university came af- keting Department enlisted the help of an Templeton said. started relief efforts. ter President Christine Riordan’s 100-day agency to design a new logo. While the The new style guide and brand In addition to funds, some of the listening tour, which took place right after same white, gold and brown colors have center, in addition to providing guide- items being collected include school sup- her inauguration as president in 2015. been used, they are now stronger and lines for how the logo can be used, al- plies, diapers and toiletries. Della Hudson, On the tour, she received feed- bolder. lows students, faculty and staff to access associate dean of student affairs, said she back from students, faculty, alumni and the The advertisements for the dif- the logo in various forms and for many has been helping to coordinate the relief board of trustees about the university. ferent schools within the university have purposes. Anyone in the Adelphi com- efforts in order to create a more powerful “It became clear that we did not look like also been redesigned. The pictures and munity can use the brand center to create impact than those of past natural disasters. one Adelphi,” Templeton said. “If we wording used on each ad is strategically flyers, Power Points, wallpapers, report “We’ve learned a lot since Hurricane San- wanted to be a modern metropolitan uni- chosen, according to Templeton. The goal covers and more with the Adelphi logo. dy,” Hudson said. “If Club A is collecting versity, we needed to rebrand.” of each picture used is to tell a story, and Templeton said that the rebranding of the diapers and Club B is collecting diapers Another goal of the rebranding the accompanying words express reasons university will be a continuous effort to and Club C is collecting diapers, it’s not process was to make the words “Adelphi why students should choose Adelphi as represent the campus as one whole. helpful to anyone.” University” more visible and better publi- their home during their pursuit of higher To visit the branding center, go Hudson is in charge of gathering cized, Templeton said. education. to brand.adelphi.edu. funds for the university’s disaster relief account and says students who want to provide monetary support to Harvey survi- 1,150 New Students Enter Most Diverse Class of 2021 vors can drop donations to room 308 in the Nexus building. BY JESSICA WINANS Jason Spradley, assistant direc- tor for the Center of Student Involvement (CSI), has a more personal connection to Adelphi University’s incoming the tragedy that overtook the Texas area. Class of 2021 began their college careers “I actually am from the Houston area, so on Monday, August 28. There are 1,150 all of my family is still there except for new Panthers, a relatively large enrollment me,” he said. “I help oversee the civic en- compared to freshmen enrollment in most gagement area of the Center for Student In- previous years with the Class of 2021 fall- volvement, and we were interested in ways ing only 50 students short of the record- to help in a productive way. So I found a breaking Class of 2020. reputable organization in the Texas area “This is the second largest and and supplied an important item that many most diverse freshman class in Adelphi’s people would not think about.” history, and we’re proud of that,” said Spradley and CSI are collecting Stephanie Espina, director of freshman diapers for the first three weeks of the se- admissions at Adelphi. “Every year, each mester. class brings something special to our com- Professor Robert Linne, with the munity and all of us here at the University help of the Future Teachers Club, is con- look forward to helping them grow person- ducting a school supplies drive in room ally and professionally.” 227 in Harvey Hall. The products will be Out of the 1,150 new students, Group 16, part of the Class of 2021, at this summer’s Freshmen Orientation. donated to the Galena Park School, located about 68 percent are female; the remaining just outside Houston. 32 percent male. This year’s diverse class Erazo, an Adelphi student and orientation the School of Education, and one percent Sandy Louis, a student in the R.N. is also made up of different ethnicities as leader this past summer. “They’re really in the School of Social Work. to B.S. in Nursing Program, is collecting follows: 49 percent white, 19 percent His- high energy.” “When I realized how amazing toiletries and feminine sanitary napkins to panic, 12 percent Asian/ Pacific Islander, Among the new students, 43 per- the political science department was and donate to the Black Nurses Rock chapters 11 percent African American, 3 percent cent are taking classes in the College of when I realized Adelphi had the LGS Pro- in Houston and San Antonio. Black Nurses as two or more races, and one percent as Arts and Sciences, 29 percent in the Col- gram, it intrigued me to go,” said Adelphi Rock is a nonprofit organization built to American Indian/Alaskan Native. lege of Nursing and Public Health, 11 per- freshman Nilsu Yildiz. “All of my profes- serve local communities, with chapters in “I think that the new first-year cent in the School of Business, 7 percent sors are nice, and it’s a really good almost every state. students have a lot of pride,” said Cynthia in the School of Psychology, 6 percent in (Continued on page 3) (Continued on page 3) 2 • September 11, 2017 NEWS The Delphian A Word from the Editor Welcome back, and an official welcome to the Class of 2021! Now two weeks into the semester, I hope you’re all easing back into the routine of classes, homework and studying. The beginning of a new semester brings with it a hoard of different emotions – excitement, anticipation, vacation blues, anxiety and stress. I, for Editor-in-Chief Volume 73 one, have experienced all of those feelings in these few weeks. Gabrielle Deonath Issue 1 As editor-in-chief of the 2017-‘18 school year, I am most excited about this upcoming year because of the talented group of editors working with me to create in- News Editor Earle Hall Media Center teresting and relevant content for all of you. The process of putting together this first Jessica Winans One South Avenue issue, seeing the outcome of our hard work and collaboration, has truly been reward- Garden City, NY 11530 ing. Editorials Editor With recent events, like the Charlottesville protests that took a turn for the Matthew Schroh HOW TO REACH US worst, it reminds me that our social environment can make us feel divided for a myr- Main Office: 516-877-6935 iad of reasons. However, there are moments, unfortunately sometimes tragic ones, Features & Entertainment Editor E-mail: [email protected] that can bring us together as a people and as a country. Hurricane Harvey has been Danielle McDougall a prime example of that, even on our campus where a number of relief efforts have LETTERS TO THE EDITOR been started to help those who have been left devastated in the wake of the disaster. Sports Editor Letters to the editor must be less than As editor-in-chief, this year I want to work hard to build that sense of unity Nicoletta Cuccio 400 words and include the author’s here at The Delphian amongst our staff, but also with the rest of the Adelphi commu- name, as well as affiliation to the nity. I want each and every one of our readers to feel that we cover issues and topics Production Artists college. Letters may be edited for the that are of importance to them and that their voices are being heard. Valentina Garcia purposes of space and clarity. One way that we have tried to work towards the goal of creating a more uni- Lauren Tew Letters should be sent to fied community through our paper is by reaching out to esteemed alumni who have [email protected] been in the very chairs we sit in today, to reflect on lessons they learned through their Staff Writers own college experience and provide pieces of advice they wish they knew back then. Taylor Anthony ORIGINAL ART We kick off this series with Mark Kulewicz, vice president of regional marketing for Tatsuya Hondo Original drawings, photographs, AAA Northeast and chairperson of the Adelphi University Alumni Council. and political cartoons can be sent to To increase student and faculty involvement, we have also added a series Delphian Advisor [email protected]. Please attach called “What’s on Your Phone?,” where students and professors share five of their Liza N.