A GLOBAL COUNTRY REPORT ON QATAR Submitted to GUJARAT TECHNOLOGICAL UNIVERSITY In Partial fulfillment of the Requirement of the award for the degree of MASTER OF BUSINESS ADMINISTRATION Submitted by SOM LALIT INSTITUTE OF BUSINESS MANAGEMENT, AHMEDABAD MBA BATCH – 2011-13 1 | P a g e INDEX Sr Different Sectors Pg No No. 1 Acknowledgement 3 2 Pharmaceutical 4 3 Packaged drinking water 22 4 Energy 26 5 Healthcare 46 6 Restaurant 57 7 Sports 70 2 | P a g e ACKNOWLEDGEMENT We take this opportunity to express our profound gratitude and deep regards to our guide Prof. Kalika Bansal for her exemplary guidance, monitoring and constant encouragement throughout the completion of the project. The blessing, help and guidance given by her time to time shall carry us a long way in the journey of life on which we are about to embark. We also take this opportunity to express a deep sense of gratitude to Dr. Jagdish Joshipura, Director, Som Lalit Institute of Business Management, for his cordial support, valuable information and guidance, which helped us in completing this task through various stages. We also take this opportunity to thank Prof. Supriya Bhutiani, Co-ordinator MBA, Som Lalit Institute of Business Management, for her constant support, guidance and motivation. We are obliged to faculty members of Som Lalit Institute of Business Management, for the valuable information provided by them in their respective fields. We are grateful for their cooperation during the period of our assignment. Lastly, we thank almighty, our parents, brother, sisters and friends for their constant encouragement without which this assignment would not be possible. 3 | P a g e 1. INDUSTRY ANALYSIS OF PHARMA SECTOR FIFA World Cup 2022 & its impact on Qatar: The FIFA World Cup to be held in It is expected to draw about half a million tourists/visitors, almost around 1/3rd of Its current population. Thus The FIFA event is expected of having a significant impact and profit the economy of It. As a part of the plan, the government will spend about more than $40 billion on the projects, The 2022 World Cup event is expected to increase this FDI flow into the country FOREMOST UPCOMING PROJECT IN QATAR WITH RESPECT TO FIFA The upcoming major project in Qatar is one of the largest hospital by 2020 which will require more than 8000 medicines for the upcoming World Cup tournament which is going to be held for the first time The hospital will be the a superior one in the world, will be part of a plan by Qatar to amaze the international area when it will hosts the World Cup in 2022, just like it had done in 2006 when it had organised the Asian games,‖. Medicines will be borrowed through hospitals or public health centres which will include sports medicine to their range of services. They will be appointed by private clinics that present sports medicine. in December 2010 Qatar will strike off opponent bids from the US, Australia, Japan and South Korea to turn out to be the primary Arab nation to mass the World Cup Health sector Hamad Medical City, owned and funded by Hamad Medical Corporation, is a $900 million integrated medical complex consisting of several specialty hospitals. Work is underway to build an associated medical complex that will consist of the following: a 338 bed-Pediatric Hospital, a 200-bed Orthopedic Hospital, a 230-bed Physical Medicine and Physiotherapy Hospital, a 40-bed Day Care Surgery Center, and a 228-room Home Care Center for the elderly. As stated earlier there are many beneficial points which encourage an individual to start up an industry in Qatar. The main reason is that the political environment is stable and is a tax free nation. It has many potential projects coming up and one of the biggest project is that they are coming up with the world‘s biggest hospital by 2020 the Gulf nation is prepared to host for the game, so taking this into consideration we have decided to start up with pharmaceutical company as the future demands of drugs and ointments will be high so in order to meet these demands we would start up with Pharmaceutical company. 4 | P a g e Qatar pharmaceutical industry :Qatar Pharma is the leader in infusion therapy and clinical nutrition in gulf and in its most important countries of gulf. There is many opportunity for pharmaceutical firms. They can grow in gulf country. Qatar pharmaceutical industry counts among the leading suppliers in the gulf market. The firm is focused on the intravenous, hemodialysis & topical drugs therapy and care of critically ill patients in and outside the hospital. Pharmacy practice in Qatar's strategic plans At the National level, identity & leadership of the pharmacy practice through Qatar received boost from National Health Strategy in the time period of 2011-2016. This strategy describes the goal of developing comprehensive & world-class healthcare system, like the introduction of the disease management, the health insurance & greater integration between the government & the private sector. This document also advocated ' community pharmacy network which was supported by the appropriate policy & process, decreasing reliance on the hospitals for filling up of drug prescriptions, leading into the increased efficiency & enhanced access'. The policies & plans exemplified the national leadership which will be necessary in order to be able to provide the impetus necessary for a transformation of the pharmacy practice into being an effective & patient -centered service which would be provided by the pharmacists & supported by the technicians & automation. How will FIFA world cup facilitate the Pharmaceutical Industry? It is set to benefit a lot from currently planned spending in common, and from the effect of the World Cup as well. Continued economic development would be the primary outcome, just when the fast-moving development, stimulated by the huge build-up in ability in the hydrocarbon segment in latest years, was set to be completed. 5 | P a g e - Advantages - As large number of people will come to the nation the sale of pharmaceutical products will enhance. As the people are of all ages, it can be anticipated that there will be a increase in sales. - We can propose for the deal of supplying products to the players of the world cup. As this is a game involving physical damage there would be a great want of supplies of pharmaceutical products. - Due to this event, our company can go for capacity expansion and growth - It will gain a competitive advantage over the competitors as it would easily become a large company, though it will begin just a short term ago. Medical & Health Tools: Opportunities and Trends:-The United States is one of the most important exporters of medical tools, therapeutic supplies, medicines to Qatar. There is chiefly strong interest in U.S. medical apparatus and supplies in Qatar, since the nation‘s medical experts are often trained in the U.S. The latest establishment of the Weill-Cornell Medical School is also helping to stimulate stronger admiration for United States medical apparatus and procedures. It is working with the nation‘s government to construct a cutting-edge learning hospital that will pay attention on women‘s and children‘s wellbeing. It has incorporated the most sophisticated medical tools and training into the nation‘s healthcare segment. In the country, there are 4 government hospitals, 23 main health care centers, and at least 12 privately owned medical and dental services. One of the Gulf‘s most appreciated medical institutions, the Hamad Medical Corporation provides recent diagnostic and illness treatment care and is the nation‘s most important non-profit medical service provider. It has a countrywide system of primary health care hubs and four specialized hospitals in Doha. It is also developing the region‘s biggest medical facility known as the Hamad Medical City Complex that consists of three specialized hospitals. The private segment is playing a stronger position in the healthcare segment in the country, and private medical service now 6 | P a g e stand for around two-thirds of the nation‘s health service providers. There has been news that working with the Ministry is difficult, mainly in getting information. So, the Commercial Service suggests that U.S. firms should pay attention on pairing with personal medical business and using local agents to work on prospective Agency tenders. Working with the government may advance with the forthcoming selection of a fresh Minister and structural changes within the Department. There is also news that the Ministry of Public Health will shortly be replaced by a fresh National Health Authority, which will supervise all communal healthcare services there. The Business Service thinks there is particular prospective for sales of U.S. merchandise in the following goods and services: • Sports tools and sports-related medical supplies and apparatus, workplace safety apparatus, • Diagnosis and disease handling apparatus particularly for diabetes (1 in 5 Qataris suffer from diabetes), rheumatology, dermatology, smoking-related diseases, cardiology, plastic surgical treatment, and child disorders. • Services and tools that offer care for psychologically ill patients, geriatrics, the physically and mentally challenged, & patients who require long term care, • Nutrition products and knowledge given the rising problem of obesity. Business in Qatar Taking in to consideration the above project the best fitted business will be “PHARMACEUTICAL COMPANY” We can enter either by Cost Leadership Strategy or Product Differentiation strategy We chose Product Differentiation Strategy By following it, we can come up with sports related medicines to our range of products. 7 | P a g e Possible Modes Of Entry In Qatar The entry in the Qatar country can be in ways which are as under:- Tieing up with the local Manufactures in Qatar Supplying to Big Medical Centres in Qatar like Aster medical Center(D.M.