2010 Grower Survey Horst Caspari Colorado State University Western Colorado Research Center Grand Junction, CO 81503 Ph: (970) 434-3264 Survey summary Survey forms sent 181 Survey forms returned 117 Commercial growers 107 Mail undelivered 9 Not a commercial grower 1 Rate of return 65 % Non-respondents: established growers 40 growers who provided data in previous surveys did not respond to the 2010 survey • 140 total acres (~15 % of CO total) • 140 producing acres Another ~30 growers have not replied to any of the surveys since 2000. Definition “Producing area” • vineyards that were planted prior to 2009 2010 Survey results Total vineyard area (acre) 724 Wineries 235 (32 %) Contract growers 489 (68 %) Producing vineyard area (acre) 676 Wineries 222 (33 %) Contract growers 454 (67 %) Average vineyard size (acre) 6.8 Total production (t) 783 Average yield (t/acre) 1.16 Average grape price ($/t) 1,348 Average picking costs ($/t) Gross return ($/acre) 1,561 Colorado grape production byyear Total yield (t) 1,000 1,200 1,400 1,600 1,800 200 400 600 800 0 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Colorado grape growing areabyyear Area (acre) 100 200 300 400 500 600 700 800 0 1984 Producing Total 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Colorado grape yield peracrebyvariety Yield (t/acre) 0.0 1.0 2.0 3.0 4.0 5.0 6.0 CabFranc Industry goal??? CabSauv Chardonnay Colorado grape yield per acre (2010) yield peracre grape Colorado Gewürztraminer Merlot Pinot gris Pinot Noir Riesling Syrah Viognier Other Colorado grape yield peracrebyyear Yield (t/acre) 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Colorado grape yield per acre by county 4.5 Mesa county 4.0 Delta county Other counties 3.5 3.0 2.5 2.0 Yield (t/acre) Yield 1.5 1.0 0.5 0.0 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 2010 Colorado grapeproductionbyvariety 2010 Total yield (t) 100 150 200 250 50 0 CabFranc CabSauv Chardonnay Gewürztraminer Merlot Pinot gris Pinot Noir Riesling Syrah Viognier Other Colorado grape production by variety Colorado grape production (2010) Pinot gris Pinot Noir 1.0% Gewürztraminer Viognier 2.0% 0.6% 4.8% Chardonnay 6.3% Other 25.2% CabFranc 7.0% Merlot 7.9% Syrah Riesling 9.4% 18.8% CabSauv 17.1% 2010 Colorado grape production by county Other Delta 10.2% 9.1% Montrose 1.4% Mesa 79.3% Colorado grape growing area by variety 160 Total Producing 140 120 100 80 Area (acre) 60 40 20 0 Other Syrah Merlot Riesling Viognier CabSauv Pinot gris Pinot Noir CabFranc Chardonnay Gewürztraminer Colorado grape growing area by variety Colorado total vineyard area (2010) Pinot gris Pinot Noir 3.5% 3.7% Viognier Gewürztraminer 4.3% Other 5.4% 19.6% CabFranc 5.7% Syrah 6.6% Merlot 15.5% Chardonnay 9.7% Riesling CabSauv 13.4% 12.6% Colorado total vineyard area by county Other 7.8% Delta Montrose 16.7% 8.4% Mesa 67.1% Best guess; based on all surveys since 2000 Best guess; based on Colorado vineyards byplantingyear Area (acre) 100 10 20 30 40 50 60 70 80 90 0 1946 1973 1978 1979 1980 1982 1983 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Colorado vineyard area, top 10 varieties 160 Merlot Riesling 140 CabSauv Chard Syrah 120 CabFranc Pinot noir Gewürz 100 Viognier Pinot gris 80 60 Total vineyard area (acre) Total 40 20 0 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 Best guess; based on all surveys since 2000 Best guess; based on all surveys since 2000 Best guess; based on Total vineyard area (acres) Colorado winevarieties – &white red 100 200 300 400 500 600 0 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 white red 2009 What has been planted in 2010? 10 9 8 7 6 5 4 3 Area planted (acre) 2 1 0 Other Syrah Merlot Riesling Viognier CabSauv Pinot gris Pinot Noir CabFranc Chardonnay Gewürztraminer Total plantings2006-Total 2010 Area planted (acre) 10 20 30 40 50 60 70 80 0 2006-2010 CabFranc CabSauv Chardonnay Gewürztraminer Merlot Pinot gris Pinot Noir Riesling Syrah Viognier Other New vineyard area by county 140 2006-2010 120 100 80 60 Area planted (acre) 40 20 0 Delta Mesa Montrose Other Gross returnper acre,2010 Gross return per acre $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 $5,000 $500 $- CabFranc $2,488 CabSauv $2,220 Chardonnay $1,101 Gross return per acre (2010) return per Gross Gewürztraminer $177 Merlot $828 Pinot gris $847 Pinot Noir $894 Riesling $1,843 Syrah $2,168 Viognier $1,728 Average $1,561 Gross return per acre, 2007-2010 Gross $ per acre by year and variety $7,000 2007 2008 2009 $6,000 2010 $5,000 $4,000 $3,000 $2,000 $1,000 $- Syrah Merlot Riesling Viognier Average CabSauv Pinot gris Pinot Noir CabFranc Chardonnay Gewürztraminer Average grossreturn per acre, 2000-2010 Average Gross return per acre $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 $5,000 $500 $- CabFranc $4,019 CabSauv $3,559 Chardonnay $2,568 Gross return per acre (2000-2010) return per Gross Gewürztraminer $1,906 Merlot $4,131 Pinot gris $1,807 Pinot Noir $1,912 Riesling $2,957 Syrah $3,855 Viognier $4,308 Average $3,326 2010 Grape Grower Survey “Highlights” • Worst yield per acre since 1991 • Merlot, the state’s leading variety for >10 years, ranks only fourth in production • Riesling ranks number one in production • The vineyard area removed exceeds the new area planted “Guesstimate” of Colorado grape growing area Total vineyard area (acre) ~1,000 Wineries 33 % Growers 67 % Producing vineyard area (acre) 850-950 Wineries 33 % Growers 67 % Average vineyard size (acre) 6.5-7.0 Note: This “guesstimate” was prepared from data provided in the 1999 to 2010 surveys. A number of growers never responded to either of those surveys. Taking into account non-respondents, I estimate a total Colorado vineyard area in 2010 of ~1,000 acres. Varieties included in “Other” category Albarino, Aurora, Barbera, Bianca, Brianna, Canadice, Carmenere, Carmine, Catawba, Cayuga white, Chambourcin, Chancellor, Chardonel, Chenin blanc, Concord, Corot Noir, Counoise, Cynthiana, Dolcetto, Edelweiss, Esprit, Fredonia, French Columbard, Frontenac, Frontenac Gris, Gamay Noir, Graciano, Grenache, Himrod, La Crescent, La Crosse, Lemberger, Leon Millot, Malbec, Marechal Foch, Marquette, Montepulciano, Mourvedre, Muscat blanc, Muscat Hamburg, Muscat Ottonel, Nebbiolo, Noiret, Norton, Orange Muscat, Petit Verdot, Petite Syrah, Pinot Blanc, Pinot Meunier, Primitivo, Rkatsiteli, Rousanne, Sangiovese, Sauvignon Blanc, Semillon, Seyval Blanc, Souzao, St. Croix, St. Laurent, St. Pepin, Tannat, Tempranillo, Tinto Cao, Tinta Madeira, Touriga National, Traminette, Vernaccia, Vidal, Vignoles, Zinfandel, Zweigelt Acknowledgements Thanks to • All growers who responded to the survey • CWIDB for funding the survey • Amy Montano, CSU for help with data entry and analysis.