European Journal of Humanities and Social Sciences № 4 2019 PREMIER Vienna Publishing 2019 European Journal of Humanities and Social Sciences Scientific journal № 4 2019 ISSN 2414-2344 Editor-in-chief Maier Erika, Germany, Doctor of Philology Lewicka Jolanta, Poland, Doctor of Psychology International editorial board Massaro Alessandro, Italy, Doctor of Philosophy Marianna A. Balasanian, Georgia, Doctor of Philology Abdulkasimov Ali, Uzbekistan, Doctor of Geography Meymanov Bakyt Kattoevich, Kyrgyzstan, Doctor of Economics Abdulkasimov Ali, Uzbekistan, Doctor of Geography Serebryakova Yulia Vadimovna, Russia, Ph.D. of Cultural Science Adieva Aynura Abduzhalalovna, Kyrgyzstan, Doctor of Economics Shugurov Mark, Russia, Doctor of Philosophical Sciences Arabaev Cholponkul Isaevich, Kyrgyzstan, Doctor of Law Suleymanova Rima, Russia, Doctor of History Barlybaeva Saule Hatiyatovna, Kazakhstan, Doctor of History Fazekas Alajos, Hungary, Doctor of Law Busch Petra, Austria, Doctor of Economics Cherniavska Olena, Ukraine, Doctor of Economics Proofreading Kristin Theissen Garagonich Vasily Vasilyevich, Ukraine, Doctor of History Cover design Andreas Vogel Jansarayeva Rima, Kazakhstan, Doctor of Law Karabalaeva Gulmira, Kyrgyzstan, Doctor of Education Additional design Stephan Friedman Kvinikadze Giorgi, Georgia, Doctor of Geographical Sciences Editorial office Premier Publishing s.r.o. 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All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the Publisher. Typeset in Berling by Ziegler Buchdruckerei, Linz, Austria. Printed by Premier Publishing s.r.o., Vienna, Austria on acid-free paper. REPORTING IN DAILY PAPERS IN KOSOVO ON LOCAL AND INTERNATIONAL CULTURAL EVENTS Section 1. Journalism Dr. Sc. Resul Sinani, Dean and Professor of Mass Communication Faculty AAB College, Prishtinë E-mail: [email protected] Besian Beha, Student of Master Mass Communication and Journalism, AAB College, Prishtinë E-mail: [email protected] REPORTING IN DAILY PAPERS IN KOSOVO ON LOCAL AND INTERNATIONAL CULTURAL EVENTS Abstract. This paper presents the results of the survey on the amount of reporting on local cultural events in relation to the international ones, as well as comparing the flow of this reporting among newspapers taken as a case study: ‘Koha Ditore’, ‘Zëri’ and ‘Kosova Sot’. According to research in differ- ent countries, reporting on international cultural events prevails in relation to local ones. The results of this research show that the reporting situation is almost the same with other daily newspapers in Kosovo. Keywords: newspaper, press, reporting, culture, cultural events. Introduction the research period have still had the printed version Reporting on cultural events made by newspa- and have not been using completely online version: pers tends to lead to reporting on international cul- ‘Koha Ditore’, ‘Zëri’ and ‘Kosova Sot’ (newspapers tural events, whereas local cultural events find it dif- that make up the majority of the four newspapers ficult to become part of newspapers. In Kosovo such which are published in the printed version and chich an event in daily newspapers, is done for objective have not past to online version yet). The article is reasons and because of the cheaper cost, as they can empirical research that brings data through content easily be downloaded from the internet, and only the analysis from five numbers out of three newspapers translation is needed, while as per reporting on local over a full week. The five issues of the newspaper cultural events on daily papers there should however ‘Koha Ditore’ have been analyzed between 24 and be a journalist engaged in order of following the sto- 28 December 2018, while the newspapers ‘Zëri’ and ry. In such a situation, this research aims to find out ‘Kosova Sot’ have been researched from 7 January to how much it is reported on local cultural events in 11 January 2019. Initially general statistics have been relation to the international ones., three daily news- taken for the number of articles on local and inter- papers have been chosen as a case study, which in national cultural events. Each newspaper were then 3 Section 1. Journalism watched and analyzed in details separately. Concern- Results ing the type of cultural events, they are analyzed in In the 15 numbers of three surveyed newspa- four main areas: music, film, theater and literature. In pers, a total of 116 articles on various local and in- the research the main focus will be on the number ternational cultural events were reported during the of items, not counting the number of pages of the surveyed period (Table 1). In the newspaper ‘Koha newspaper, because they are often covered with dif- Ditore’, from 24 to 28 December, a total of 55 articles ferent photos that occupy the largest space. on cultural events were published, in the newspaper Literature rewiev “Kosova Sot”, from 7 to 11 January 36 articles, where- Globalization as a form of international ex- as 25 articles in the newspaper ‘Zëri’. change of goods, persons and ideas is undoubtedly Table 1. – The total number of articles on culture reflected in cultural exchanges as well as in media in the three newspapers products exchanges. Cultural globalization, which ‘Koha “Kosova Total “Zeri” means increasing international expansion, exchange ditore’ sot” number and variety of cultural goods and media products – 55 36 25 116 is the most notable manifestation of globalization In the newspaper ‘Koha Ditore, as noted above, in everyday life, note Crane et. al. [1, 1–33]. In on the dates of research, 55 articles of culture were terms of international cultural exchange, in line evidenced, most of which are articles on interna- with the increase of this exchange, journalistic at- tional cultural events, that is 37 articles, while the tention to arts and culture is more internationally rest of 18 articles are on local cultural events. In the oriented [2, 1–33]. Janssen et. argue that the scale newspaper ‘Zeri’, of the 25 articles published for of coverage given to foreign arts and culture will be culture in five days, 16 of them were articles on for- linked to how greate is the role of central cultural eign cultural events, whereas 9 articles were on local production of a country. A survey of coverage of events. During the five days of research of the news- international news events has also been conduct- paper “Kosova Sot”, out of 36 culture news that were ed in Albania. From the study of Rrapo Zguri has published, 25 of them were on international culture, come out, that the press there gives a great deal of while 11 others on local ones. general news from the world, including cultural themes [3, 1–65]. As far as the daily press in Koso- Table 2. – Report of articles on international and vo is concerned, it has been criticized by various local cultural events of the newspaper ‘Koha Ditore’ organizations and cultural forums that newspapers remove cultural news in order to get more advertis- Articles on Articles on ing space. According to the Cultural Forum, this Paper domastic cul- International has mitigated the importance of reporting events tural events cultural events on culture events by the media, especially when “Koha ditore” 18 36 it comes to the enormous development of online “Zeri” 9 16 media. This report states that the struggle for clicks “Kosova Sot” 11 25 has increased the coverage of show-bizz, ntertain- Total 38(32.75%) 78(67.25%) ment, and thus has diminished the importance of In addition to the number of news on local and real cultural events [4, 1–38]. foreign culture, in this paper we have also explored Russ-Mohl also says that when compared with the types of cultural events that have been reported. the previous periods, the rubrics of culture today are The newspaper‘Koha Ditore’ has mostly reported more “show-bizz offers and entertainment” [5]. on music. A total of 25 articles have been related to 4 REPORTING IN DAILY PAPERS IN KOSOVO ON LOCAL AND INTERNATIONAL CULTURAL EVENTS singers, various local and international festivals.