October 2019 | Issue 05 News and views from Southampton Business School PROFILE New frontiers for Southampton Business School Building on our impressive track record in educating students from around the world SPOTLIGHT ON: RESEARCH: LATEST NEWS: Examining why people Making a global impact Honorary doctorate for value luxuries on the lives of people investment manager and businesses 1 To find out more about Southampton Business School, visit Introduction www.southampton.ac.uk/business-school WELCOME 04FEATURE: TO PROFILE New frontiers for Southampton Business School Building on the Business School’s impressive track record 2019 has been a busy year for Southampton and culture through a brief study session. in educating students from around the world. Business School and I am proud to say our ‘Immersions’ are currently offered in Xiamen, achievements in improving the student China, and we will soon be rolling out these experience are being recognised by leading opportunities elsewhere in the world educational organisations. including India. Our MBA has achieved the ‘gold standard’ We are all busy planning for the next national IN THIS of accreditation by the Association of MBAs assessment of research quality - REF 2021 - (AMBA) once again in the summer of 2019. This and 20 new academic staff joined us at the 06 08 achievement reflects high standards in MBA end of summer to add to our research power ISSUE RESEARCH: education and follows news in 2018 that our profile. I will be updating you about this and Business School Business School had been accredited by the the Business School’s new strategy in the next A global impact entrepreneurs pitch prestigious Association to Advance Collegiate edition of this magazine. Making a difference by impacting directly Schools of Business (AACSB). Finally, students joining us this year will be the on the lives of people and businesses at Dragons’ Den around the world. In addition, our undergraduate BSc Marketing first to be taught in our exciting new Centenary Taking to the stage to showcase their degree has been ranked third best in the UK by Building, a multi-million pound investment in innovative activities at the recent Future the Complete University Guide, 2020, and we education by the University of Southampton. My Worlds Dragons’ Den event. are in the top ten for Business Management office overlooks this fantastic new development and Marketing in the 2020 Guardian and I look forward to welcoming students and University Guide. Our Marketing Professor colleagues to its facilities this autumn. Paurav Shukla researches luxury brands – read his thought-provoking analysis in this edition 10 of Profile magazine. Business School I pay tribute to all our dedicated lecturers 12 who ensure our students have world-class highlights: Professor Martin Broad SPOTLIGHT ON: opportunities during their time at the Head of Southampton Business School University of Southampton. More than Including investment manager Why do people buy ever, our undergraduates are embarking presented with Honorary Doctorate of on rewarding and challenging placements Letters, our second crypto-currency conference and a top award for the luxury brands? and internships I am delighted that our TALK TO US placements team was declared the best Business School’s Placements Office. Digital and data-driven marketing researchers are examining why people value luxuries. in the UK at this year’s National University Have you worked with Employability Awards. Southampton Business School? Share your experience with us and you Internationalisation is key here at could feature in a future edition of Profile. Southampton Business School and we have a full update on this in Profile. I want to highlight Contact: Justin Urquhart Stewart receives our initiatives that provide our students with [email protected] Honorary Doctorate of Letters 14 the chance to learn about another country STUDENT PROFILE: 15 Catching up with Awards and Honours: Akshada Rawat Our recent awards, honours and papers. MSc Digital Marketing graduate Akshada is back at home in India developing her own marketing company. 2 3 To find out more about Internationalisation in the Business School contact Feature [email protected] Southampton Business School is building on its impressive track record in educating students from around the world by embracing the University of Southampton’s policy of Internationalisation Dr Meko So, Director of Internationalism Professor Martin Broad, who heads the – a globally recognised think-tank for on an international experience without School, is one of the leaders of this initiative innovation and knowledge sharing –It making a longer commitment to study to strengthen the University’s global reach will work across many sectors including overseas. The programme combines in education and research and personally digital technologies and their applications lectures, visits and cultural sessions. Other visited India this year to learn more about in the financial industries, which is an summer school opportunities exist in its universities and industry and meet area of specialism within the School. Vienna, South Korea and Germany. leaders and Government officials. Southampton Business School is already Postgraduate courses are particularly popular “This was a tremendous opportunity to popular with students from across the with outstanding students from around build relationships,” explains Amarjit Singh, globe who enrol in both undergraduate the world. More than 13,000 talented men Special Advisor for India to the University of and postgraduate courses. and women applied for a place on taught Southampton, an alumnus of the University’s programmes in spring 2019, and admissions Associate Professor Dr Meko So is Director of Law School and CEO of India Business tutors had to close several Masters degrees Internationalisation. She says: “We have many Group, who accompanied the delegation. to further applicants. They included world- exciting opportunities for undergraduates leading courses in International Management, “As the world’s oldest and largest democracies, to study abroad for a whole year of their Marketing and Business Analytics and Finance. the UK and India share a natural fit for degree and we want to encourage more delivering real innovation, entrepreneurship, of them to take up these options. “Internationalisation isn’t an option, it is skills and teaching which will inspire the key to the future success of Southampton “In just one example, BSc Marketing with next generation of global leaders and our Business School and we look forward to Study Abroad students can exchange a year’s India Centre will help bring Southampton meeting the challenge,” says Professor Broad. tuition in Southampton for the equivalent time and India even closer together.” in universities in 15 countries in Europe and Martin added: “The University of further afield. They including Canada, France, Southampton’s mission is to ‘change the Greece, Hong Kong, Japan and Singapore.” world for the better’ and this is where we BSc Business Management can deliver in terms of educating the next undergraduate Ollie Brown chose generation of international future leaders and to study for a semester in Spain: demonstrating positive impact in the research we do. Delivering an international conference “This was an unbelievable opportunity to NEW FRONTIERS on the Future of Work in Coimbatore and experience a different culture and meet discussing major policy challenges for India people from all over the world. Barcelona in Delhi, Mumbai and Pondicherry were is such a friendly and vibrant city. I gained highlights of our most recent delegation visit.” so much confidence and believe this will help my future job prospects.” The Business School is deeply involved in the Amarjit Singh, Special Advisor for India FOR SOUTHAMPTON University’s new India Centre for Inclusive A new two week summer school in Xiamen to the University of Southampton BUSINESS SCHOOL Growth and Sustainable Development in China is also attracting students keen 4 5 Find out more about our research Research www.southampton.ac.uk/business-school/research A GLOBAL IMPACT Improving the accuracy of Changing the news agenda Ven is also training more than 100 small, Southampton Business School’s medium and large UMA companies to fraud detection algorithms The news sector traditionally reports prepare sustainability reports enabling research is making a difference by negative news, but research by Professor them to take action to reduce their Analytics work by researchers at Southampton Denise Baden is showing the positive negative environmental effect. impacting directly on the lives of people Business School has had a significant impact of broadcasting good news. He said: “By helping these companies, more impact on fraud detection across a range and businesses around the world. Her findings reveal that positive news information about the negative economic, of financial services and the public sector. encourages more pro-active intentions to environment and social effects will become Deputy Head of School (Research and Enterprise) Professor Collins Dr Bart Baesens, Dr Cristián Bravo and take action to make the world better and publicly available, which will spur the countries Ntim said: “At Southampton Business School, we actively seek Professor Christophe Mues have been working also has better mental health implications. to act. I am hugely grateful to Southampton to create a positive environment